A distinction can be made between "prescriptive" ethics, which advises what a person should do in absolute terms, and "normative" or "pragmatic" ethics, which advises what a person should do in order to achieve the admirable or the "good in itself" that is determined by a prior consideration of esthetics. People of the prescriptive persuasion typically criticize people of the pragmatic persuasion for being misled by notions of ethics that are far too relative and utilitarian. Be that as it may, one observes from the pragmatic perspective that logic is a special case of ethics that provides the norms for guiding the conduct of our thought in the most optimal way.
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