At 10:42 AM 2/13/97 -0800, Maggie wrote: >Actually, there is a rather large grouping of literature in main stream >industrial organization which deals with different aspects of advertising. > The following cites are from photo copies articles and don't always have >dates and journal, but they give author and title (all are, however, at least >20 years old). I think my question wasn't clear enough. Certainly there's been a lot written about advertising, esp. in the industrial org literature. My recollection of that lit (and it's been a while since I read it) is that it was compartmentalized from the rest of economics; most economic theory treats individual needs as external, outside the system, not something that is somewhat malleable through persuasion/manipulation. What I was wondering was, has anyone recently written something in economics where they their theory of how the market operates incorporates what we know about advertising? Anders Schneiderman Progressive Communications
