In the liberal media's continuing dirge about America's bleak
economy enter "NBC Nightly News" and their segment to higher-
than-anticipated sales for Black Friday, the day after
Thanksgiving traditionally known for high shopping volume.
Only the liberal media would be brazen enough to color increased
spending as dark and foreboding, suggesting that "there is reason
for concern among retailers who fear those crowds were driven
by deep discounts."

What? Cue the marching band and pump up the volume! Back in 2007, the media
sang a similar song despite a total increase in sales
of $16.4 billion.

*http://www.mrcaction.org/r.asp?U=13889&RID=17339014*
**
*========*
**
*'Nightly News' Spins 'Black Friday' Increase as Bad
* *By Jeff Poor
Business & Media Institute
12/1/2008 9:28:11 AM*
**
*http://www.businessandmedia.org/articles/2008/20081201092248.aspx*
**
*NBC downplays 7.2 pe**rcent hike in holiday sales; previously called sales
on the day after Thanksgiving 'a giant barometer on the true state of the
economy.'*

A simple, "Oops, we were wrong – things weren't as bad as we predicted,"
would have sufficed. But that would have meant straying from the message
that everything is bad with the American economy.



     The Nov. 30 "NBC Nightly News" devoted a 36-second segment to
higher-than-expected sales for "Black Friday," the day after Thanksgiving
traditionally known for high shopping volume. The National Retail Federation
reported<http://www.latimes.com/business/la-fi-retail1-2008dec01,0,7339898.story>7.2
percent higher per person spending on Black Friday 2008, with 25
million
more shoppers than in 2007.



     But the "Nightly News" spun the increase in spending as a bad thing.
Anchor Amy Robach suggested retailers inflated spending statistics by
offering better deals than are usually available on Black Friday – a day
known for great deals.



     "But, despite what may prove to be a good start, there is reason for
concern among retailers who fear those crowds were driven by deep
discounts," Robach said. "In addition, more of those shoppers surveyed said
they are already close to finishing their holiday shopping this year."



     Robach downplayed the significance of Black Friday sales for the
economy only seven days after "Nightly News" anchor Lester Holt emphasized
it.



     "Next Friday, the day after Thanksgiving, is the traditional start of
the holiday shopping season and a giant barometer on the true state of the
economy," Holt said on Nov. 23.



     The National Retail Federation, the organization that tracks the sales
used in Robach's report, said in a release on Nov.
30<http://www.marketwatch.com/news/story/NRF-Survey-Finds-Black-Friday/story.aspx?guid=%7bA791F234-12AE-4D46-8239-69F44C87F597%7d>it
expects holiday sales will rise 2.2 percent this year to $470.4
billion –
a modest increase over 2007, but an increase nonetheless.



     ShopperTrak, another organization that tracks holiday spending,
reported a "strong," "healthy" and "truly amazing" 3 percent increase in
spending over 2007.



     The media predicted dismal Black Friday sales in 2007 as well, but that
year sales jumped 7.2 percent for the Friday and Saturday after Thanksgiving
in 2007 <http://www.businessandmedia.org/articles/2007/20071126163540.aspx>–
a total increase of $16.4 billion.

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