Rethink: A business manifesto for cutting costs and boosting innovation. NOW is the time to rethink your operating model for today's vastly changed economy. But you'll never know where to cut and where to plan for growth unless you understand where your value lies and where it doesn't. Rethink helps you simplify what really matters to you, your customers, and your partners before it's too late.
Ric Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, Merrifield has spent more than 10,000 hours as a business architect and has filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the "how" trap described in the pages of this book. Merrifield recently coauthored "The Next Revolution in Productivity," a June 2008 Harvard Business Review article focused on case studies that highlight needs of the organization and the opportunity to rethink business operating models before making major technology changes. Merrifield is an alumnus of Lakeside School in Seattle and Georgetown University in Washington, D.C. Check out his blog at http://www.rethinkbook.com, Businessweek is recommending Rethink in their April 9th section about innovation, and the Harvard Business Review is re-running his article in a collection of essays about cost cutting in an OnPoint issue that comes out in May. BUY THIS BOOK before April 10th at Barnes & Noble http://www.bn.com they get an additional 5% off. (UNSUBSCRIBE INFORMATION) To unsubscribe (opt out) of mailing lists from Investor Relations, click the following URL: http://www.imailerexpress.com/optout.aspx?c=125636&r=653232
