-------------------------------------------------------------- This newsletter is not sent unsolicited. See the end of this message for more info (including subscribe/unsubscribe info). -------------------------------------------------------------- #048/13-Sept-00 POOR RICHARD'S WEB SITE NEWS Geek-Free, Commonsense Advice on Building a Low-Cost Web Site Editor: Peter Kent Top Floor Publishing http://PoorRichard.com/ Over 50,000 Subscribers in More Than 100 Countries! ~~~ IN THIS ISSUE ~~~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Beginner's Column: Checking Your Site for Problems Part II Poor Richard's Building Online Communities New Domain Names Soon? A Currency Converter for Your Web Site More on PayPal (They'll give you $5 Right Now!) The Seven Cardinal Rules of E-mail Poor Richard's Web Site and Other Top Floor Books Book Reviewers Wanted Reading Back Issues ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ **** IF YOU FIND THIS NEWSLETTER USEFUL ... FORWARD IT TO FRIENDS AND COLLEAGUES **** ****************************************************sponsor**** WebSiteFactory.NET hosting only $9.95 per month. To register is easy. With our fully automated online account creation, your new account is set up in 30 Seconds. FREE domain look-up, transfer and much more! http://www.websitefactory.net/ad?94yc RESELLERS, tap the booming web hosting industry and earn 50% commission every month w/our Powerful Agent program! Become a full-service hosting provider now with our FREE introductory offer. http://www.hostyoursite.com/ad?94yc ****sponsor**************************************************** {{ Beginner's Column: Checking Your Site for Problems Part II }} ========>>> In the last edition of the newsletter I talked about a variety of testing tools for your Web site. A reader, Jelks Cabaniss, sent me a little more information, specifically about HTML validators -- that is, tools that look at your HTML and check to see that it's properly formatted. I mentioned a couple in my last newsletter, the CSE HTML Validator ( http://www.htmlvalidator.com/ ) and the W3C HTML Validation Service (http://validator.w3.org/ ). Jelks said ... "One thing many are not aware of is that the W3C Validator is a true SGML and XML validator, whereas the CSE "Validator" is really just a "linter." [No, I'm not sure what that means.] The W3C validator checks for strict HTML or xHTML conformance: it runs the page through an SGML parser (or XML parser if the page has an xHTML DOCTYPE)." He suggests another tool, the Web Design Group's validator at http://www.htmlhelp.com/tools/validator/ "You can validate an entire site (up to 60 pages I believe, so you would have to do subdirectories on large sites) or validate multiple URLs in "batch" mode, or do direct entry (where you copy and paste the source of the page in a provided textarea). The error reporting is far superior to the W3C's. Like the W3C (which didn't add this until the end of April; the WDG has had it for several years) you can do file uploads of local pages on your hard drive. Also, the main site there (www.htmlhelp.com) is a superb resource for anyone doing serious web authoring." He goes on to suggest a neat little tool, their HTML Validation WiDGet, which you can find at http://www.htmlhelp.com/tools/widgets/#valid This free Windows program is very useful if you work with Internet Explorer; simply right-click on a Web page and select Validate HTML, and the page is sent directly to the Web Design Group's validator -- it takes just a few seconds to get a full report on the page. Even if the page is on your hard disk, and not accessible to the Web, you can still get a report (as long as you're connected to the Internet, that is). A very cool little tool. One quick comment about these HTML validators, though -- they can be overly strict, flagging as errors things that won't necessarily cause problems in browsers. They'll point out JavaScript attributes in links and form elements, for instance, and HTML attributes that work in some browsers but are not true HTML. (In most cases such attributes don't do any harm in browsers that don't recognize them.) However, they still do find lots of useful things, like truly bad HTML tags, missing tags, extraneous tags, and so on. ****************************************************sponsor**** AAAAAAAAAAAAAAAAAHHHHHHHH! TIRED OF BLENDING INTO THE CROWD?! STAND OUT WITH BizBlast.com! You can pay a design firm thousands to design an e-commerce Web site. Then you'll need to find a hosting company, set up a merchant account, hope there's some way to integrate the merchant account with online payments ... BizBlast.com can design your custom site, host it, provide all the e-commerce integration, AND provide personalized support and E-biz training for a fraction of the cost of separate providers. Visit BizBlast.com to launch your online business today! Call Lianne Meyer at 303-893-4053, or visit http://www.bizblast.com/products/custompricing.html ****sponsor**************************************************** {{ Poor Richard's Building Online Communities }} ========>>> I'm pleased to announce that Top Floor Publishing has just published "Poor Richard's Building Online Communities: Create a Web Community for Your Business, Club, Association, or Family." This is a great book by the Levine's -- brother and sister writing team Margy Levine and John Levine -- the authors of the best selling "Internet for Dummmies." If you've ever thought about building a community online, you should learn from the experts. Margy, for instance, has been involved in this game for years, and knows not only the technology involved, but the more complicated aspects -- the dynamics of how an online community works (How do you get people to behave? How do you get them to contribute?, and so on.) Visit http://PoorRichard.com/communities/ for the Table of Contents, a sample chapter, reviews, a list of the links in the book, and background information. ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ New Domain Names Soon? }} ========>>> Are new top-level domain names (TLDs) on the way? Maybe. We've been waiting for these things for years -- they were "in the works" as long back as 1997, when I wrote the first edition of Poor Richard's Web Site News. But they were delayed somewhat by various fights over who should control the whole domain-name system. But now they're back on the horizon. A few weeks ago USA Today reported that new domains could be coming soon, domains such as .sucks, .biz, and .shop (see http://www.usatoday.com/life/cyber/tech/cti335.htm ). The Internet Corporation for Assigned Names and Numbers (ICANN) has asked for proposals (hurry, you've got until the end of September), and has already received proposals for names such as .banc, .geo, and .ecology. When are we likely to see these new domains? Sometime "early in the year 2001," they hope. These new TLDs will lead to all sorts of new battles over domain names, but, I hope, will eventually lead to the demotion of the .com TLD from its position as the primary TLD. Right now, if you can't get the .com domain you want you might as well forget about getting the equivalent in a non-.com TLD -- a .org or .net -- because people remember .com, and assume that a domain is probably a .com. With a plethora of new TLDs, people will become used to seeing URLs with a variety of different domain names ... the TLD part of the domain name will become much more important -- people will have to be more careful about writing and remembering the domain name. As for the battles ... we could see a whole new round of cybersquatting as speculators grab domains such as Disney.sucks and Walmart.shop. As the Financial Times pointed out, "current owners of .com names ... must worry about protecting their trademarks by registering new names." They're going to have to register them, though, rather than take them through legal means, because it will be much more difficult for a trademark holder to force a cybersquatter to give up a name. Disney, for instance, would have a hard time taking back Disney.sucks -- if a site is clearly satirical, and isn't stopping Disney from doing business in it's .com or .film or whatever domain, then Disney would have trouble taking the domain name. Big companies will have trouble grabbing domain names purely because they have the trademark. Walmart might be able to grab Walmart.shop, but probably not Walmart.ecology. You can learn more about the submission process at http://www.icann.com/tlds/tld-application-process.htm , but note that this process is not for mere mortals -- it's intended for registrars who actually wish to operate a particular TLD. By the way, ICANN is planning to soon test a system by which domain names could be registered using non-English character sets (see http://www.icann.com/announcements/comment-25aug00.htm ). ****************************************************sponsor**** RUN A WEBSITE? INTERESTED IN EARNING REVENUE? Get additional income with QuinStreet, the first specialty product Affiliate program on the Internet--offering premium, high margin products with a proven track record of sales. Become a QuinStreet Member! *Highest commission rates for sales and referrals *Quality products that are proven sellers * Simple and straight-forward to use. Visit us at: http://start.quinstreet.com/sc/pr ****sponsor**************************************************** {{ A Currency Converter for Your Web Site }} ========>>> Here's a handy little currency converter for your Web site: http://www.xe.net/ucc/customize.htm Xenon Laboratories Incorporated provide this fir free; it actually runs on their Web site, and you simply insert the code that calls the converter program into your HTML. You can customize the program, too, making it look pretty much however you want. ****************************************************sponsor**** NOW YOU CAN DO IT - FAST & EASY WITH Learning The Secrets ... You get a powerful & proven Internet business, your own FREE website open for business 24 hours a day, and FREE web hosting! No MLM, no selling, no inventory - guaranteed! You can rake in HUGE profits, we handle order taking, customer service, shipping, credit card processing - everything. Click here for a lifetime of wealth: http://www.learningthesecrets.com/toolkit.html ****sponsor**************************************************** {{ More on PayPal (They'll give you $5 Right Now!) }} ========>>> In the last issue I mentioned that my e-Business Service Provider, BizBlast.com, is about to launch a PayPal-enabled shopping-cart system, the first such system available. A couple of readers wrote to point out one important issue ... that PayPal is only available to merchants and buyers in the U.S.. That's correct, for the moment. But PayPal hopes to expand outside the U.S. soon, and I've no doubt they will. I visited PayPal's offices in Palo Alto a few weeks ago -- each room in the building has a name, the name of a different currency -- Yen, Pound, Lira, and so on. Note also that PayPal is funded by a variety of companies, with a significant portion of the money coming from outside the U.S.: Nokia (Finland), Deutsche Banc (Germany), Singapore Telecom, The Development Bank of Singapore, and Vertex (also in Singapore). This is definitely intended to be an international system soon. Micropayments are Finally Here! ------------------------------- Here's an interesting thought about PayPal ... finally, micropayments are possible. PayPal makes it possible for merchants to charge $1, 50 cents, 10 cents, even 1 cent for a transaction. With credit-card processing this just isn't possible, as the fees charged by the credit-card network may actually be more than the transaction. For instance, a 30 cent transaction could easily cost 31 cents in transaction fees (and possibly several times that amount if there's some kind of problem with the processing and the buyer has to try two or more card numbers). Get a $5 Bonus Right Now ------------------------ Even if you don't need a PayPal-enabled shopping cart, take a look at PayPal anyway. It's a very useful system, allowing you to e-mail money to people. And not only is setting up an account free, they'll actually put the first $5 into the account. (How can they afford to do that? Don't ask, it's Internet economics.) Oh, and if you subsequently refer someone else who signs up for an account, you'll get another $5 (as I will if you click here and sign up!: https://secure.paypal.x.com/refer/pal=PKent%40TopFloor.com ) As for the BizBlast.com shopping-cart system -- we have already tied in PayPal, and are currently testing it. We hope to have this system available for use by the end of this month. Those of you who have already contacted me, I've e-mailed once and will let you known when it's ready. If you'd like to be added to the list of people I'll inform, please e-mail me at [EMAIL PROTECTED] for more information and to hear when it's ready. (Oh, and the offer still stands; sign up for an e-commerce account now, and we won't charge a setup fee, nor will we charge you any hosting fees until the PayPal feature is turned on. E-mail me and I'll send the details.) ****************************************************sponsor**** FREE Work From Home E-book Download Seeking information about starting your own home-based business? Get full training how to make $ 125 - $175 an hour. Download the free Online Training System, now! Click here: http://by.advertising.com/1/c/22543/6361///?orig=NEWS ****sponsor**************************************************** {{ The Seven Cardinal Rules of E-mail }} ========>>> A few rules for using e-mail ... in particular I think everyone should have Rule #2 drilled into them, and rules #5 and #7 are very important, too ... The Seven Cardinal Rules of E-mail ---------------------------------- by Bob Osgoodby Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Quite the opposite is the case. CAPS should be used only for emphasis. Many people consider the use of ALL CAPS as being the equivalent of shouting and do take offense at it. Rule #2 - Never send multiple E-mails without using Blind Carbon Copies (BCC). If every E-mail address you sent it to is displayed, you are making the scammers job a lot easier when they harvest addresses. But you have to address it to someone, even if using BCC, so remember, there are a lot of "kooks" in this world who will persecute anyone they can identify. When using BCC, never send the message to someone on your mailing list. [Some e-mail programs will send a message even if you don't enter a To: address, but others won't. If your program doesn't, you have to enter some kind of e-mail address on that line, so you can use your own address; or, as Bob suggests here, even set up a special e-mail address to use just for that purpose. PK] If you have a second ID use that, or send the note to yourself with BCC copies to everyone on your list. That way, if someone decides to "vent" it will come back to you and not someone on your list. It also gives you a permanent record of the E-mails you sent to your mailing list. If you don't have a second ID#, you can get one easily at Juno, Hotmail, etc. Rule #3 - Are you sure your E-mail was actually sent to your mailing list? One easy way to be sure it was is to include your E-mail address in your file of names you send it to. A good method is to include your address at the beginning of the list, and also at the end. If you get both copies, you can be sure everyone else did as well. Rule #4 - Don't Bore Them to Death - Advertising by E-mail is a cheap and effective way to get your message out to people, and most people don't mind getting an E-mail if it is short and to the point, but don't spam and send to people you don't already have a relationship with. Also, don't try to sell them your product or services with your first mailing. Try to pique their curiosity instead and have them either reply to your E-mail or visit your Web Site. Rule #5 - Honor Removes - if someone asks to be removed from your mailing list, do it immediately and send them a courtesy note advising them it has been done. Keeping people on your mailing list that don't want to receive your information is not only bad form, but can cost you your ISP if a complaint is lodged against you. And NEVER forge headers so they can't respond to you by E-mail. This is the favorite trick of the scamsters who don't want you to respond to their E-mail, and give you a number to call or a form to fill out instead. Rule #6 - Text is for E-mail and HTML coding is for Web Pages. I can't begin to tell you the number of E-mails I get formatted for HTML. These are basically not readable in a text mode, and I simply delete them. While many mail readers will display HTML coding, some will not. If you use E-mail to send information to potential clients, always make sure that you send it in a format they can read. Text can be read by all E-mail readers and that is your best bet. Otherwise, you might be simply wasting your time. Another consideration is that if the HTML is readable, you immediately know it's an ad and quickly delete it. Rule #7 - I still get E-mails with no text and the message they wish me to read is an attachment to the E-mail. It is immediately deleted as it could very well contain a virus - even from someone you know. Some ISP's have a top limit to the amount of text they will display, and anything larger is automatically converted to an attachment. Many people will not go through this exercise, so you should ensure that your E-mail message can be read by all the people it is sent to, without them having to open an attachment. ----- Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get over 40,000 Free eBooks & Web Books when you visit: http://www.ldpublishing.com {{ Poor Richard's Web Site and Other Top Floor Books }} ========>>> Top Floor Publishing now has eight books in print: Poor Richard's Building Online Communities: Create a Web Community for Your Business, Club, Association, or Family http://PoorRichard.com/communities/ The Official Miva Web-Scripting Book: Shopping Carts, Feedback Forms, Guestbooks, and More http://www.topfloor.com/miva/ Poor Richard's Web Site, 2nd Edition: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site http://PoorRichard.com/ Poor Richard's E-mail Publishing http://PoorRichard.com/email/ Poor Richard's Internet Marketing and Promotions http://PoorRichard.com/promo/ The CDnow Story: Rags to Riches on the Internet http://TopFloor.com/cdnow/ MP3 For Musicians: Promote Your Music Career Online http://www.topfloor.com/mp3m/ MP3 and the Digital Music Revolution: Turn Your PC into a CD-Quality Jukebox http://TopFloor.com/mp3/ ... we also carry the following books by Peter Kent Making Money in Technical Writing: Turn Your Writing Skills into $100,000 A Year http://topfloor.com/techwr/ The Official Netscape JavaScript Book http://www.topfloor.com/books.htm Order direct from the publisher, and you'll get a 100%, 1-Year Guarantee. If you feel the book wasn't worth the money, send it back for a refund! And remember, these books are discounted at the Web site, and you pay just one shipping cost regardless of how many books you buy! ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Book Reviewers Wanted }} ========>>> Do you review books for newspapers, magazines, newsletters (electronic or paper), Web sites, or other media spots? If so, perhaps you'd like to review one of Top FloorPublishing's recent books: "Poor Richard's Building Online Communities: Create a Web Community for Your Business, Club, Association, or Family," "The Official Miva Web-Scripting Book" or "MP3 For Musicians." Or perhaps you'd like to review "Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site, 2nd Edition"? Or maybe one of the other books mentioned above? Contact Top Floor's Marketing Director, Missy Ramey, at [EMAIL PROTECTED] Include your full mailing address, the name of newspaper/magazine/whatever in which the review will appear and the probable date of publication, and the editor's contact information. ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Reading Back Issues }} ========>>> If you need to refer to back issues of this newsletter -- and search the archives -- you can find them at the following location: http://PoorRichard.com/newsltr/ ------------------------------------------------------------- (c) Copyright 2000, Top Floor Publishing All Rights Reserved ------------------------------------------------------------- If you like this newsletter, PLEASE FORWARD IT to friends and colleagues! Please retain this copyright and subscription information; you may want to remove your e-mail address from below. 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