-------------------------------------------------------------- This newsletter is not sent unsolicited. See the end of this message for more info (including subscribe/unsubscribe info). -------------------------------------------------------------- #041/11-Feb-00 POOR RICHARD'S WEB SITE NEWS Geek-Free, Commonsense Advice on Building a Low-Cost Web Site Editor: Peter Kent Top Floor Publishing http://PoorRichard.com/ Over 44,000 Subscribers in More Than 100 Countries! ~~~ IN THIS ISSUE ~~~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Beginner's Column: Favicon -- Adding an Icon to Internet Explorer Poor Richard's Web Site, 2nd Edition Add a Translator to Your Web Site Hampsterdance and Other Viral Marketing Vehicles Sell Your Own Branded Products at Your Site Create Your Own Online Magazine Free and Easy Discussion Board Coming Soon, TextSoap for Windows Did You ... Poor Richard's Web Site and Other Top Floor Books Book Reviewers Wanted Reading Back Issues ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ **** IF YOU FIND THIS NEWSLETTER USEFUL ... FORWARD IT TO FRIENDS AND COLLEAGUES **** ****************************************************sponsor**** MAKE YOUR MONEY WORK SMARTER! How would you like to drive more traffic to your online business *without* spending more money on advertising? Join the largest small business network online and get one free ad for every two banners you display for other members. Visit http://www.smartageimpressions.com/default.asp?pin=A4V1E2N to sign up for SmartClicks today. And watch your savings stack up! ****sponsor**************************************************** {{ Beginner's Column: Favicon -- Adding an Icon to Internet Explorer }} ========>>> Like it or not, most Internet users are now working with Internet Explorer. (In fact Netscape gave up the battle long ago, and have done little to improve their browser sufficiently to keep up with Internet Explorer.) There's a good chance that 60% or 70% of all your site's visitors are working with Internet Explorer. So here's a quick and easy way to add a little icon to those visitors' browsers; use favicon.ico. It's a little known fact that if someone using Internet Explorer 5 bookmarks a page, the browser requests a file called favicon.ico from the Web site; ico files are Windows icon files, such as the icons you see on your desktop. If the favicon file is present, in the same directory as the bookmarked page, Internet Explorer does a number of things with it. It puts it ... 1. In the Location bar, before the URL of the page. 2. In the Favorites menu, next to the name of the bookmarked page. 3. In the Favorites frame, next to the name of the bookmarked page. 4. On the Windows desktop, if the visitor places a shortcut there. 5. On the Windows taskbar, if the visitor places a link to the Web page there. Where do you get one of these .ico files? You may already have a program that can create them, but if not visit http://www.favicon.com/ , where you'll find a little Java applet that runs in your browser. It's a simple little image editing program in which you pick a color, then click on the pixels you want to change to that color. When it's finished, the applet will e-mail the image to you, in .ico format. You can then save the image in each of your Web site's directories. The site provides a lot of information about favicon.ico: examples of how Explorer uses it, what to do if you're using a hosting service that doesn't allow you to put extra files along with your Web pages, why Explorer doesn't always use favicon, and so on. ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Poor Richard's Web Site, 2nd Edition }} ========>>> For some strange reason Amazon listed Poor Richard's Web Site, 2nd Edition, as not yet in print -- with an in print date of 2001! The problem has been fixed, so you can, if you wish, order the book from Amazon. The first edition turned into perhaps the most widely reviewed and praised title in computer-book history (see http://www.poorrichard.com/review.htm for some examples). The 2nd edition is completely updated -- all the links have been checked and updated where necessary, but there's a lot of new information, too, thanks to the tremendous change that we've seen on the Web since the first edition. Check it out -- and buy your own copy -- at http://PoorRichard.com/ ****************************************************sponsor**** IMPORTANT: YOU CAN NOW REGISTER DOMAIN NAMES UP TO 67 CHARACTERS in length at www.YourNameFree.com. You are no longer limited to the previous 26 characters! Very few companies can register long domain names so go to YourNameFree.com and register your names now! Act now and save an extra $10 off the Registrar fees -- and YourNameFree.com will kick in: FREE Domain Registration, FREE Under Construction Page, FREE Trademark Searching and more! ****sponsor**************************************************** {{ Add a Translator to Your Web Site }} ========>>> Go.com is providing a way to add a translation engine to your Web site. You grab a bit of HTML code that you insert into a Web page, creating a drop-down list box. Visitors to your site can select a language from the drop-down box, and a program at the Go.com site grabs the information from the page, translates it into the specified language, and sends it back to the browser. I suppose you could even put that code into an electronic newsletter, if you publish in HTML format. So what's the catch? No, not cost, it's free. The problem is, that these translation engines don't work well. Is it good enough for your purposes? Perhaps, but I'd find a few people who are fluent in the target languages to see how your pages come out. One thing that is fun to do with these things, though, is to translate the text into another language, then translate it _back_. Better still, translate through several languages (for instance, English to French, French to German, German to English). The resulting text is always amusing ... it never returns to the original state. If you'd like to use the translation system, visit http://translator.go.com ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Hampsterdance and Other Viral Marketing Vehicles }} ========>>> I told you, almost a year ago, about the Hampsterdance Web, an amazing bit of guerrilla marketing. A very low-cost bit of "multimedia" (a goofy little song saved as a .wav file, along with a few animated gif files), that became tremendously popular. I'm sure some of you have seen Hampsterdance's latest success -- it's been featured in a U.S. TV ad for Internet service provider Earthlink. (See http://poorrichard.com/newsltr/025.htm#dance for more information about this.) Just goes to show, this cheap marketing stuff really can work. I'm not sure they've really exploited all the traffic they've got, but I'm sure they did get a lot of traffic. This sort of thing is a form of what's become known as "viral marketing," a low-cost way to get people to talk about you, your products, and your Web site. I noticed another great viral marketing vehicle ... although it wasn't actually being used to market anything. It appears that the author, Victor Navone, created the animation while learning computer animation, as an exercise. He was surprised, he claims, at the popularity. (I should note that this animation is not necessarily "cheap"; it took 250 hours of work.) It's a hilarious animation in which an alien sings Gloria Gaynor's "I'll Survive." There's a really funny twist in the plot, which I won't reveal; see for yourself at http://dwp.bigplanet.com/vnavone/3danimation/ . I'm sure many thousands of people, perhaps hundreds of thousands, have seen this animation, as people view it, fall off their seats laughing, and e-mail it to their friends. Strictly speaking the song was stolen, used without permission; but Gloria Gaynor loves the animation, and has even stored a copy for download at her Web site. The animation was released to the Web without much in the way of attribution. It does end with a copyright notice saying that it was created by Victor Navone. But no contact information of any kind -- no URL, for instance (you can find Victor Navone's Online Gallery at http://dwp.bigplanet.com/vnavone/home/ ). Nonetheless, Navone's alien character, Blit Wizbok, is growing in popularity, and I wouldn't be surprised if we hear much more about him. And in the meantime, Navone got a job at Pixar Animation Studios today. Finally, take a look at MessageMates ( http://www.MessageMates.com/ ), where you'll find scores of little animations you can take, and attach messages to, and send out. The first I saw was a little animation in which a group of children, in Halloween costume, ask you for candy -- if you don't give them candy (you'll be presented with two buttons, one to provide candy, the other to refuse), they moon you, then throw eggs at you. Finally, a text message is displayed. MessageMates are being used by a variety of companies. Union Bay Clothing has a dancing jeans MessageMates, which is perhaps a little amusing, but probably not enough to prompt recipients to send it on. They've also been used by Rockwell, Polygram, IBM, MGM, Money Magazine, The Eastenders (a British TV Show), and sex-toys company, Adam & Eve (that's a fun one). ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Sell Your Own Branded Products at Your Site }} ========>>> Do you have a distinctive logo or design at your Web site that your visitors like. Do you think you could convince visitors to buy T shirts, mugs, and mousepads? If so, you might want to learn about CafePress.com. You can quickly set up a store at their site. You upload your image, you define your prices (a markup over the base price), define a few simple design options, and that's it, you have a store. You simply point people through to your CafePress store. There's no cost to you -- they sell your products, and send you the markup price. You can find out how to work with CafePress here: http://www.cafepress.com/join.asp?topfloor ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Create Your Own Online Magazine }} ========>>> I ran across an interesting little site called Zinecast. They'll provide free facilities to help you create an online magazine. They provide the tools for you to post articles, and to host bulletin-board discussions based on the article. You can create an archive of articles, and provide a mechanism by which visitors can submit articles to you. Visit http://Zinecast.com/ ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Free and Easy Discussion Board }} ========>>> Need a free discussion board for your Web site? One that's easy to install? A friend recommended Discusware. It certainly looks easy to work with, and it's got lots of great features. You don't need to understand Perl or CGI scripts in order to install this. You fill in some information in a form, click on a button, and they create a custom set of files for you -- you don't have to edit any of the script files. You then transfer them into the appropriate directories, and away you go. It has lots of nice features. You can assign some topics as private; allow the upload of images in messages; search messages; format information in tables within messages, and so on. It's an attractive system, too, unlike some of the clunkier discussion boards I've seen. Discus is a free product. For $99 you can upgrade to Discus Pro, which provides a number of sophisticated features: automatic message backups, user profiles including photographs; message moderation; automatic archiving of messages when a topic reaches a certain length, and lots of other good stuff. See http://www.Discusware.com/ ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Coming Soon, TextSoap for Windows }} ========>>> TextSoap is a great little program that cleans text files of non-ASCII characters. Why do you care? Non-ASCII characters are not good things in Web pages, and they're a lot worse in e-mail messages. If you publish an e-mail newsletter, you _really_ don't want these things in your e-mail, because some mail servers choke on them and do strange things to your messages ... such as insert =20 at the end of every line. I really need TextSoap -- I often run into problems with ads in this newsletter, for instance, where an advertiser has created an ad in a word processor and inserted curly quotes, emdashes, or some other non-ASCII character. However, the current problem with TextSoap is that it's only available for the Mac, but a Windows beta version should be here any day soon. I'll let you know when it's available, but if you really have to know at the earliest possible moment, register at http://www.unmarked.com/ ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Did You ... }} ========>>> ... go to the MessageMates site to see the Adam & Eve MessageMate? Come on, admit it ... ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Poor Richard's Web Site and Other Top Floor Books }} ========>>> Top Floor Publishing now has five books in print: Poor Richard's Web Site http://PoorRichard.com/ Poor Richard's E-mail Publishing http://PoorRichard.com/email/ Poor Richard's Internet Marketing and Promotions http://PoorRichard.com/promo/ The CDnow Story: Rags to Riches on the Internet http://TopFloor.com/cdnow/ MP3 and the Digital Music Revolution: Turn Your PC into a CD-Quality Jukebox http://TopFloor.com/mp3/ Order direct from the publisher, and you'll get a 100%, 1-Year Guarantee. If you feel the book wasn't worth the money, send it back for a refund! And remember, these books are discounted at the Web site, and you pay just one shipping cost regardless of how many books you buy! ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Book Reviewers Wanted }} ========>>> Do you review books for newspapers, magazines, newsletters (electronic or paper), Web sites, or other media spots? If so, perhaps you'd like to review Top Floor Publishing's latest book, "Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site, 2nd Edition"? Or perhaps you'd like to review one of the other books I mentioned above? Contact my Marketing Director, Missy Derkacz, at [EMAIL PROTECTED] Include your full mailing address, the name of newspaper/magazine/whatever in which the review will appear and the probable date of publication, and the editor's contact information. ^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+^+ {{ Reading Back Issues }} ========>>> If you need to refer to back issues of this newsletter -- and search the archives -- you can find them at the following location: http://PoorRichard.com/newsltr/ ------------------------------------------------------------- (c) Copyright 1999, Top Floor Publishing All Rights Reserved ------------------------------------------------------------- If you like this newsletter, PLEASE FORWARD IT to friends and colleagues! Please retain this copyright and subscription information; you may want to remove your e-mail address from below. 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