It seems that the web indeed is at a cross-road when it comes to applications that are intended to be on par with native: https://groups.google.com/forum/#!topic/mozilla.dev.webapi/pCY77YAg_i4
The Web2Native Bridge is another take on this matter: https://lists.w3.org/Archives/Public/public-web-intents/2015Feb/0000.html It has one major advantage over the web solutions and that is that could make whatever API possible to expose on the web (after vetting the application), in addition to not requiring browser vendor involvement when APIs are evolving. Naturally both schemes are usable but something along the lines of the Web2Native Bridge is most urgent because currently Apple Pay-like web payments are infeasible. Anders
