Article: "3 Key Marketing Strategies To Grow Your Business" 605 words including the resource box. Formatted at 60 characters per line This article will pass safely through most email filters.
You may publish this article without charge in your ezine, web site, ebook or print publication so long as the copyright notice and the resource paragraph (at the end of the article) are included. You have my authorization to re-format this article to your publishing requirements. However, please do not change any wording before reviewing it with me. Bob Leduc Email: [EMAIL PROTECTED] ---------- Article Begins Below This Line ---------- 3 Key Marketing Strategies to Grow Your Business Copyright 2004 Bob Leduc http://BobLeduc.com Each of these 3 marketing strategies creates permanent growth for your business - and obstacles for your competition. You can use them repeatedly to add new layers of income to your business. 1. Set Up Joint Promotions Identify the characteristics and activities of your most profitable customers. Then look for other non-competing businesses that already reach them. Next, devise a way to set up a joint promotion with these non-competing businesses. This proven strategy produces dramatic results ...for very little expense. For example, I once saw a clever joint promotion by a health club and a gourmet restaurant. Both businesses catered to young professionals and business executives in the same community. The restaurant's menu included several special dishes recommended by the health club's nutritionist. It also distributed discount membership coupons for the health club. Even the restaurant's advertising mentioned the affiliation ...to attract health conscious customers who often avoid food prepared in gourmet restaurants. In return, the health club's monthly newsletters included a reprint of the restaurant's healthy new menu items that were recommended by the club's nutritionist. It also distributed discount coupons for the restaurant to club members. 2. Uncover New Niche Markets Continually look for new niche markets you can serve. Then develop customized versions of your advertising that appeals to the special concerns of prospects in each niche. Offer specific solutions to their unique needs and you'll uncover new groups of customers eager to buy from you. For example, I recently bought a new business computer system from a particular company simply because they catered to my exact needs. They first attracted my attention with a postcard announcing a special web site for small businesses customers. Once at the site, I was able to build the exact system I wanted ...and for a price I was willing to pay. They won the sale by catering to a niche market - that included me. Tip: One way to find a new niche market is to evaluate your existing customers. Look for groups of customers with similar characteristics you don't currently cater to in your advertising. Then create new versions of your advertising appealing to their specific needs. You'll attract a lot more customers just like them. 3. Exploit Emerging Trends Pay attention to changes you notice in your business and your markets. Try to spot trends you can turn into new sales opportunities ...before your competitors. The first company to identify an emerging trend and take action often becomes the market leader in their industry. For example, many small businesses took advantage of the Internet early in its development. They used it to attract new customers they weren't reaching off-line ...and to capture customers from competitors who didn't yet recognize the business potential of a web site. Tip: Don't make sudden major changes in your business to exploit a new emerging trend. Instead, add something to your business to accommodate it. You don't want to alienate customers who are not ready to adapt to the new trend. Start using these 3 marketing strategies to create permanent growth for your business. Use them repeatedly to continue adding new layers of permanent income ...without inviting competition. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV ------------------ End of Article ------------------ For a list of articles available for reprint send a blank email to new_articles AT sendfree.com THINGS TO KEEP IN MIND WHILE USING ARTICLES POSTED ON THE GROUP: 1. Print the article in its entirety. Don't make any changes in the article . 2. Print the resource box with all articles in their entirety. 3. Send the Author a copy of the reprinted article or the URL where the articles was posted. Anything short of following these three rules is a violation of the Authors Copyright. Yahoo! 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