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Title: Content Strategy Manager Location: Detroit, MI Duration: 6 months Contract Note: G.C & U.S Citizen *Reply Mer At j...@itbtalent.com <j...@itbtalent.com>* The Content Strategy Manager oversees the Content Strategy staff, content development, content quality assurance testing and search engine optimization activities.The Content Strategy Manager leads development of digital content governance, implements the tools and best practices of content strategy across websites and applications, implements processes for content development and editorial reviews, and collaborates with UX and Visual Design leadership to ensure a holistic approach to user experience design. Along with the Content Strategy team lead, he/she directs the content team on a daily basis. She/he also serves as the Editor-in-Chief of Digital Experience websites and applications, ensuring a consistent approach to content execution across the work of the department. 1. This role will manage the Content Strategy team, which is made up of Sr Web Editors, Web Editors, an SEO Editor, and Quality Assurance Web Editors. 2. Content strategy and editorial leadership: Leads development of content strategies for digital products. Develops and implements content standards. Oversees development of content artifacts – editorial style guides, content inventories, content plans, etc. Educates peers, stakeholders, and staff on content strategy principles, methods, benefits, and critical success factors Collaborates with peers in Visual Design and User Experience to establish a holistic approach to digital experience design. Institutes continuous process improvement to mature the content practice, over time. Stays abreast of trends in content strategy and design, digital technology, UX research, etc. Ensures search engine optimization principles and tactics are applied on digital projects. Provides editorial review of high-profile digital applications and websites. 3. Advises DX leadership on content strategy approach, methods, tools, resources. Consults with peers, digital product teams, and stakeholders on content, search, and UCD. Develops relationships with parallel groups across Healthcare (e.g. Marketing, Communications, Product Development, Research) to ensure alignment on brand standards. Staff management: Develops and maintains content strategy team. Manages, mentors, and leads a staff of content strategists, content producers, editors. Institutes skill building and education programs for staff. Institutes continuous process improvement to mature the content practice, over time. Develops frameworks for innovation; participates in innovation initiatives. Is a catalyst for content innovation, bringing research and new ways of thinking to the digital team. • Bachelor’s degree required. • Master’s degree in English, Journalism or Communications preferred. • Thought leader in Content Strategy for the web. • Dossier of publications and speaking engagements about digital content strategy. • Collaborative, positive attitude with a strong team ethic. • Excellent time management skills and ability to prioritize and re-prioritize time effectively. • Superior communication skills, both written and verbal. • Exceptional organizational, interpersonal, critical thinking, problem-solving, and decision-making skills. • 10 or more years of relevant professional web editing/writing experience. • Experience in applying content strategy principles to digital projects. • Experience in editing, online publishing, website management or social media. • Experience using enterprise web content management systems such as Adobe AEM/CQ. Regards, Jack Anderson -Sr.Technical IT Recruiter ITBrainiac Inc., j...@itbtalent.com Direct : 609-935-3773 X 103 116 Village Blvd, Suite 200 - Princeton, NJ 08540 www.itbrainiac.com -- You received this message because you are subscribed to the Google Groups "SAP BASIS" group. To unsubscribe from this group and stop receiving emails from it, send an email to sap-basis+unsubscr...@googlegroups.com. To post to this group, send email to sap-basis@googlegroups.com. Visit this group at https://groups.google.com/group/sap-basis. For more options, visit https://groups.google.com/d/optout.
