Hello,


Please go through the below requirement if you are interested send me your
updated resume ASAP.





*Title – Marketing Systems Senior Business Analyst (A/B Test and
Optimization,Adobe Target )*

*Location: San Francisco, CA*

*Duration: 6+ Months Contract*



*REQUIRED SKILLS: *

*Adobe Target*

*A/B testing*

*HTML/CSS*



Overview:



As a member of the Marketing Systems Web Analytics Solutions team, the
Senior Business Analyst is responsible for working in a cross-functional
capacity to provide business and functional requirements, technical
direction, domain expertise, and feasibility analysis for A/B tests and
Personalization campaigns. The Senior Business Analyst will work hand in
hand with different teams to execute A/B tests for different projects and
major initiatives across macys.com. This role will focus on A/B Test
planning and development, with the goal of ensuring an extremely high
degree of data accuracy that will in turn feed into actionable insights and
optimizations. The Senior Business Analyst will interface
cross-functionally with different teams including Marketing Strategy, Site
Merchandizing, CRM, Product Management, Analytics and Technology teams.



Key Accountabilities:



Day to day support of A/B Testing activities and communication of A/B Test
Readiness and Execution status for different Test Campaigns

Work with Product Managers and Engineers to implement and execute A/B Tests.

Write business/functional requirements for the cross functional projects
related to A/B Testing.

Ensures accuracy of data capture across multiple Testing tools

Demonstrates up-to-date expertise in Web Analytics and applies this to the
development, execution, and improvement of action plans

Provide A/B Testing subject-matter expertise to project team members.

Ensure thorough Acceptance Testing of A/B test campaigns

Manage communication and workflow with different A/B test vendor platforms

Successfully engage in multiple initiatives simultaneously. Manage and keep
track of all open issues and ensure issues are resolved in timely manner

Skills Summary:



BA/BS Degree or equivalent work experience.

At least 2 years of experience working on A/B and Multivariate Testing on
site and mobile channels

Experience working with a Testing tool such as Adobe Target, Monetate and
Maxymiser

Experience working with Product and Technology teams to launch, A/B test
and recommend improvements to new and existing features

Knowledge of Web Analytics report suites such as Adobe SiteCatalyst, Google
Analytics and IBM Coremetrics

Knowledge of HTML, Javascript and CSS.

Experience doing A/B testing on Mobile App a plus.

Analytical mindset with the ability to present clear and actionable results

3+ years of experience in one or more of the following areas:
Systems/Business Analysis, QA, Product Management and other relevant
technology roles.

Proven track records of delivering solutions across multiple vendor
platforms.

Technical proclivity to learn new systems / technology for future
incorporation or integration to the marketing and analytics solution sets.

Excellent communication and interpersonal skills, and ability to
collaborate with business and technical stakeholders to assure common
understanding and timely problem-solving.


Regards,


Susan,

email: su...@saxonglobal.com

Phone NO: 972-550-9346 EXt 205

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