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 U.S. Box Office Hits Longest Modern Slump

By DAVID GERMAIN, AP Movie Writer2 hours, 14 minutes ago

"Batman Begins" took in $26.8 million to remain the top movie for the second
straight weekend, but it could not keep Hollywood from sinking to its
longest modern box-office slump.

Overall business tumbled despite a rush of familiar new titles —
"Bewitched," a "Love Bug" update and the latest zombie tale from director
George Romero.

Revenues for the top 12 movies came in at $116.5 million, down 16 percent
from the same weekend last year, when "Fahrenheit 9/11" opened as the top
movie with $23.9 million, according to studio estimates Sunday.

It was the 18th weekend in a row the box office declined, passing a 1985
slump of 17 weekends that had been the longest since analysts began keeping
detailed figures on movie grosses.

"Batman" lifted its 12-day total to $121.7 million.

Nicole Kidman and Will Ferrell's sit-com update "Bewitched" debuted in
second place with $20.2 million.

Audiences were lukewarm toward the weekend's other major premieres. "Herbie:
Fully Loaded," with Lindsay Lohan behind the wheel of the speedy VW "Love
Bug," was No. 4 with $12.75 million, raising its total since debuting
Wednesday to $17.8 million.

"George Romero's Land of the Dead," the fourth installment of the
flesh-munching zombie saga from the director of "Night of the Living Dead,"
debuted at No. 5 with $10.2 million.

In narrower release, the documentary "Rize," about the south-central Los
Angeles dance form known as krumping, opened at No. 12 with $1.6 million.

In limited release, the nature documentary "March of the Penguins" had a
strong debut of $121,788 in four theaters. "Yes," starring Joan Allen, Simon
Abkarian and Sam Neill in a drama about an affair between an Irish-American
married woman and a Lebanese man, opened with $29,437 in seven cinemas.

Theater revenues have skidded about 7 percent compared to last year.
Factoring in higher ticket prices, movie admissions are off 10 percent for
the year, according to box-office tracker Exhibitor Relations.

If the slump continues, Hollywood is on course for a third straight year of
declining admissions and its lowest ticket sales since the mid-1990s.

"We're working with a pretty huge deficit that would take a lot of business
to overcome," said Paul Dergarabedian, president of box-office tracker
Exhibitor Relations. "Just breaking the slump is not enough. We would have
to reverse the trend and see attendance on a big uptick."

Even with a big Fourth of July weekend expected from Steven Spielberg and
Tom Cruise's "War of the Worlds," which opens Wednesday, Hollywood still may
not snap its losing streak. Over the same weekend last year, "Spider-Man 2"
pulled in $180 million in its first six days, leading the industry to a
record Fourth of July.

Estimated ticket sales for Friday through Sunday at North American theaters,
according to Exhibitor Relations Co. Inc. Final figures will be released
Monday.

1. "Batman Begins," $26.8 million.

2. "Bewitched," $20.2 million.

3. "Mr. and Mrs. Smith," $16.75 million.

4. "Herbie: Fully Loaded," $12.75 million.

5. "George Romero's Land of the Dead," $10.2 million.

6. "Madagascar," $7.3 million.

7. "Star Wars: Episode III — Revenge of the Sith," $6.25 million.

8. "The Longest Yard," $5.5 million.

9. "The Adventures of Sharkboy and Lavagirl in 3-D," $3.4 million.

10. "Cinderella Man," $3.3 million.
Tracey deMorsella, Managing Producer
Convergence Media, Inc.
Home of The Multicultural Advantage
Phone: 215-849-0946
E-mail:  tdemorsella @multiculturaladvantage.com
http://www.multiculturaladvantage.com
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