http://www.latimes.com/business/la-fi-chappelle14may14,0,2559386.story?coll=la-home-business

Timing of Comic's Flight Is Bad for Comedy Central

Executives had hoped 'the hottest thing' on their network would help
launch new programs. His absence leaves them scrambling.

By Scott Collins and Matea Gold, Times Staff Writers


Late last month, comic Dave Chappelle called his bosses at the Viacom
Inc.-owned cable network Comedy Central with some distressing news. He had
suddenly decided to quit "Chappelle's Show," the enormously popular sketch
series that has made him a $50-million star and a household name among
young fans of his outrageous spoofs and impersonations.

The reasons were murky, and network President Doug Herzog stayed on the
line for a long time, working hard to turn his star around. Days later,
Chappelle relented and said he'd stay after all, according to two sources
familiar with the situation.

But then matters unraveled entirely. Chappelle, who failed to report to
work April 29, fled to South Africa and mysteriously cut off contact at
least temporarily with some of his family members and closest advisors,
according to sources inside Comedy Central and close to Chappelle. The
following week, the network announced that the third-season premiere of
its No. 2 show (after "South Park") would be postponed indefinitely.

"It's crushing on a lot of levels," Herzog said in a phone interview
Friday. "There's no question about it, he was the hottest thing on the
network…. It's tough to lose your big power hitter like that."

Clearly, Chappelle's disappearing act comes at a bad time for Comedy
Central, which has been piling up record ratings and counting on fresh
Chappelle episodes to help launch a full slate of new programs this
summer. Now, executives can't say when - or even if - "Chappelle's Show"
will return.

The 31-year-old Chappelle, like many performers, has been known to
reschedule tapings at the last minute and engage in other unpredictable
behavior, Herzog said. But his abrupt and unexplained departure left
virtually everyone close to the comic baffled.

"He's never just dropped off the face of the planet like this," Herzog
said.

Chappelle's publicist, Matt Labov, declined to comment but confirmed
certain details for this article.

As recently as three years ago, Chappelle was a hardworking if somewhat
obscure performer with multiple failed network sitcoms under his belt. But
since "Chappelle's Show" began in 2002, his spirited goofs on such
entertainers as actor Samuel L. Jackson and late funk singer Rick James
have turned into a major profit machine for Viacom and Comedy Central.

The first season of "Chappelle" has become the bestselling TV series DVD
of all time, with nearly 3 million copies sold, according to Viacom-owned
distributor Paramount Home Entertainment. The second-season DVD will be
released May 24, intended to coincide with the third-season premiere.

The sudden postponement of the program forced Herzog and his team to
scramble, rescheduling series premieres from comics D.L. Hughley and
Carlos Mencia. The network originally hoped that Chappelle's vast
popularity could encourage viewers to sample those programs. The network
also had sold millions of dollars in advertising tied to the show,
although executives say much, if not all, of that will be moved to other
programs.

But far beyond any question of economic fallout is the mystery of
Chappelle himself: how a gifted young performer who had struggled for
years to find success suddenly went AWOL just as he seemed poised for his
greatest triumph. A landmark deal now in peril guaranteed Chappelle at
least $35 million and as much as $50 million if copies of his DVD
continued to sell well.

The eldest of three children, Chappelle grew up in Washington, D.C., and
Ohio, where his late father taught music at Antioch College. He first
tried his hand at stand-up comedy at age 14, hitting open-mike nights at
Washington comedy clubs, accompanied by his mother, a Unitarian minister.

Encouraged by the reaction, he took his act to New York, where his first
appearance onstage at the Apollo Theater was greeted with boos. Undaunted,
Chappelle moved to New York at age 17 and began to hit the local comedy
clubs. Within a few years, television and film deals followed. He
co-starred in "Buddies," a 1996 midseason ABC sitcom that was quickly
canceled. Disney was impressed enough, however, to sign him for a
$1-million development contract.

David McFadzean, executive producer of "Buddies," recalled in an interview
this week that Chappelle exhibited no personal problems during the
arduous, months-long development and production process. "The show was
troubled, but not because of David," McFadzean said. "He was alarmingly
regular for a TV actor."

The producers were especially impressed with Chappelle's unusual comic
gifts. "He had the ability to say … controversial things," McFadzean said,
"but he said them in such a way that he was charming and likable. There
was no question in my mind that once he found the right place for his
voice, people were going to love him."

As Chappelle kept struggling to find that place, however, he seemed to
grow increasingly bitter at the Hollywood system.

"I'd done 11 television pilots [before 'Chappelle's Show'], which was very
grueling, you know," he said on NPR's "Fresh Air" last fall. "At first I
would defer to these [executives] just because they were older than me and
they all had suits on and I guess they'd know what they're talking about:
'First, Dave, let me tell you something about TV. People want
blah-blah-blah, blah-blah-blah and blah-blah-blah, and our research shows
blah-blah-blah, blah, blah, blah-blah, blah-blah.' … Each time it got
progressively more frustrating."

The dry streak ended with "Chappelle's Show." With its incendiary racial
humor, the program quickly gained an avid following, averaging 3.1 million
viewers a week by the end of its second season.

Success brought new tensions. Chappelle believed that he was not fairly
compensated for the enormous popularity of the show on DVD - which Comedy
Central has said it addressed with last summer's contract, which would pay
Chappelle as much as $50 million for two more seasons of new episodes,
plus a percentage of DVD revenue. Executives grew irritated when Chappelle
gave interviews talking about his newfound wealth.

The network originally slated the third season to begin in February 2005
but pushed the date back to the spring when Chappelle complained of
illness and that he needed more time to write with his longtime partner,
Neal Brennan. (Through his agents at CAA, Brennan declined to comment.)

When Chappelle returned to work in late winter, he seemed uneasy. One
source at the network says he would suddenly quit in the middle of
sketches, expressing dissatisfaction with the quality of the work and
disappearing for hours at a time.

Even so, by late last month he and Brennan had completed taping enough
sketches to fill four of 10 episodes for season three, although they were
missing the "wrap-arounds" in which Chappelle introduced the bits. Brennan
showed the completed sketches to the show's staff this week, and Comedy
Central executives have said they're pleased with what they've seen.

In his last contact with Comedy Central's Herzog, Chappelle said he would
continue working but asked the network to give him one more postponement.
But the network, reasoning that it had already sold ads for the show and
spent heavily on promotion for "Chappelle" and the rest of the summer
lineup, refused. Days later, Chappelle disappeared and has made no public
statements since.

Comedy Central will have to soldier on, Herzog said, noting that the
network continues to have its best year ever, with such fare as "South
Park," and "Blue Collar TV."

"We're planning for life without Dave at least for calendar year 2005,"
Herzog said. "Life goes on…. We can't put the business on hold for this."


Collins reported from Los Angeles, Gold from New York.



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