I find this fascinating.  You know I follow the gaming industry for its
cultural impact, its growing economic power, which now rivals (perhaps
surpasses) the movie industry's. Its potential for education and even
further opening up the communication potential of the Net. I guess I'd
taken it for granted that gaming was growing exponentially all over the
world. It's definitely a force in the US and Asia. Australia has enough
gaming concerns to make games like Grand Theft Auto bones of contention
(Australia bans a lot of mature games). "Europe" is generically spoken
of as one monolithic unit.  So imagine my surprise to know that Germans
have yet to see anything important in gaming. What, do they have the
unmitigated gall to read and write and go to the theatre and take
strolls, rather than gluing their eyes to a TV screen? Very interesting.

 
Do you know of any other countries that haven't gotten into the video
game revolution? Not because they're poor and can't afford it (many
Latin and African countries) but because the people simply aren't that
interested?
 
Germany video games fair opens amid image problems 

By Georgina ProdhanThu Aug 18, 6:42 AM ET 

Europe's biggest computer games fair opened its doors to the public on
Thursday, with its German hosts expecting more visitors than ever but
still fighting an image problem in the country.   As they prepared to
welcome at least 110,000 video games enthusiasts in the German city of
Leipzig, exhibitors scratched their heads as to why they were still
unable to crack the gaming market in Europe's biggest but
slowest-growing economy.

"We have some way to catch up, to put it mildly," the fair's director,
Josef Rahman, told a news conference. "It's a very important industry
and we shouldn't leave it all to our American, Japanese and English
friends."

Organizers said Germans had spent 466 million euros on video games last
year, 15 percent more than in the previous year but still a tiny
proportion of the estimated $25 billion spent globally on games software
and hardware each year.   Germany, with a population of more than 80
million, lags far behind not only the United States and Japan but also
smaller European neighbors Britain and France in terms of the proportion
of households that have games consoles.   Gerhard Florin, European
manager of the world's biggest games software publisher, Electronic Arts
(Nasdaq:ERTS - news), said a battle still had to be fought against the
perception that computer games made young people stupid.

"I'm often asked when I'm abroad, in connection with our industry: 'What
is wrong with the Germans?"' he said in a keynote speech at the fair's
opening.

Florin said plain ignorance about the industry was often to blame, and
called for a public education campaign, warning that Germany could
otherwise find itself in a cultural backwater.

"Germany was definitely a cultural leader in the age of pictures and
books in the 19th century -- but already in the 20th century of films,
TV or music this wasn't true any more."

"Germany shouldn't allow itself another century of cultural silence," he
said, adding that the computer-games industry was already bigger than
the film industry and was set to overtake videos, too.

"IT'S NOT BAD TO READ BOOKS"

The Games Convention's Organizers are trying to ensure not only that the
German market opens up but also that the German economy will benefit.
Currently, there is no major games software or hardware company in the
country.   By contrast, Canada -- a nation which has less than half of
Germany's population -- has the world's biggest video-games studio in
Vancouver, and the hit Grand Theft Auto games were developed in
Scotland.   Alongside the Leipzig games fair, Organizers are trying to
foster a games-creation hothouse with a three-day developer conference,
which this year attracted more than 450 participants from 14 countries.

"Our developers don't have the access to the international market that
they should, given that we are a major industrial nation," said fair
director Rahmen.

The fair's Organizers have enlisted the Federal Association for
Interactive Entertainment Software and the Children's Charity of Germany
to help with campaigning.   Parents can visit a special family-themed,
education-oriented section of the fair and adults accompanying children
pay a reduced daily entry fee of 7 euros, compared with the full price
of 10 euros.   Dirk Hoeschen, spokesman for the Children's Charity,
blamed a lack of computer awareness from an early age, saying that
German schoolchildren used computers far less than their counterparts in
other European countries. 

"It's impossible to understand why computers aren't used in
kindergartens," he said, blaming a too-high regard for the book over
other media. 


Electronic Arts' Florin was diplomatic. "It's not bad to read books but
it's just as good to play games." 



[Non-text portions of this message have been removed]



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