socaltech.com TechNews - Monday, September 17, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Business. Technology. Law. Vision.

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   --Two Bit Circus Takes On Hardware, Software Creations
   --Ze Frank Games Acquired By Buzzfeed
   --Life Technologies In Deal With Bristol-Myers Squibb
   --Guidance Software Ties With RSA
   --Local Drops Dot Com From Name
   --Epicor Buys Solarsoft
   --Friday Video: Storybots' Letter N
   --AMP Turns To Crowdfunding For Sustainable Business Networking

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   --Python Developer, El Segundo, Fetch Recruiting, Inc.
   --Marketing Production Coordinator, Chatsworth, DataDirect Networks
   --Lead UX Designer, Pasadena, Wallaby Financial Inc
   --Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc.

   RECENT FUNDING

   EVENTS

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Two Bit Circus Takes On Hardware, Software Creations
----
A new, Los Angeles-based company, Two Bit Circus--headed by Brent
Bushnell--has emerged, and announced it has finished its first few
projects, including a series of videos created for Best Buy. Bushnell
was previously founder of mobile games firm Doppelgames, and has also
been involved with Anti-Aging Games, Syyn Laabs, and other startups.
Bushnell announced on his blog that the company has created a five
episode mini-series for Best BUy featuring the company, which is
described in the videos as a "unique team of mad genius innovators".
Bushnell's personal website said that Two Bit Circus is a Los Angeles
idea factory focused on software, hardware and machines

Ze Frank Games Acquired By Buzzfeed
----
Ze Frank Games, the Los Angeles startup led by web video's Ze Frank,
has been acquired by BuzzFeed, a social news publisher, the firm said
Friday. Financial terms of the buy were not disclosed. According to
BuzzFeed, Ze Frank has joined the company to build a team of video
producers in Los Angeles, setting up a studio to create content native
to the social web. Ze Frank is known for his video blogging. Ze Frank
Games was a stealth mode startup in the social gaming space, which was
venture backed by Andreessen Horowitz, Founder Collective, Crosscut
Ventures, First Round Capital, betaworks, SV Angel, Lerer Ventures,
and others.

Life Technologies In Deal With Bristol-Myers Squibb
----
Carlsbad-based Life Technologies, which develops genetic analysis and
other scientific instruments, said today that it has entered into a
partnership with Bristol-Myers Squibb. According to the company, the
two will work on companion diagnostics development on an initial
project for oncology. Financial terms  of the deal were not disclosed.
Life Technologies said the deal is the second between the two
companies.

Guidance Software Ties With RSA
----
Pasadena-based Guidance Software, the developer of digital forensics
software, said today that it has linked with RSA in an
interoperability partnership. Guidance said the move would
interconnect its Encase Cybersecurity product with RSA's enVision
security information and event management (SIEM) platform. Encase's
software is used for incident response and data auditing software used
in responding to cyber attacks.

Local Drops Dot Com From Name
----
Irvine-based Local Corporation has officially dropped the dot com in
its name, saying it has legally changed its corporate name from
Local.com Corporation to Local Corporation. The firm said the name
change reflects the grwoth in the company's operation beyond its
Local.com website. The company has been operating without the dot com
for some time in its communications. The company operates a number of
online marketing properties.

Epicor Buys Solarsoft
----
Epicor Software, the business and manufacturing software developer,
said last week that it has acquired Solarsoft Business Systems.
Financial terms of the buy were not disclosed. Solarsoft is a
developer of midmarket, enterprise resource planning (ERP) software,
and was backed by Los Angeles-based private equity firm Marlin Equity
Partners. Epicor is the combination of what was Irvine-based Epicor
and Dublin, California-based Activant after an acquisitoin by Apax
Partners, and is now run out of Dublin.

Friday Video: Storybots' Letter N
----
What do get when you combine the creative sensibilities of JibJab with
children's educational content? You get this: the Letter N ABC Song,
from StoryBots, the new project of JibJab's Evan and Gregg
Spiradellis. (More video from Southern California's startup in our new
video section.)
http://www.socaltech.com/watch.php?v=00000028

AMP Turns To Crowdfunding For Sustainable Business Networking
----
A new, Santa Monica-based startup, AMP, is hoping that crowdfunding
will bring its bookmarking site and file exchange site for those
interested in sustainability to life. The startup--started by Sarah
McKinney and John Lehnert--said it turned to IndieGogo for fundraising
as a way to scale its site past beta. The site--in part, inspired by
sites such as Santa Monica's DocStoc--hopes to become a place where
people working on environmental and social progress can connect with
others and other information. The founders, crowdfunding page, said
they are looking to raised $50,000 for the effort. It looks like the
startup is still in infancy--but co-founder McKinney says the company
is hoping to create a new tech start-up that would normally be
launched in Silicon Valley, and launching it from Silicon Beach.


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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Lead Programmer / Co-Founder , Los Angeles, Startup
http://www.socaltech.com/showjob.php?id=5423

Web development, paid intern , Pasadena , Minea USA
http://www.socaltech.com/showjob.php?id=5422

Python Developer, El Segundo, Fetch Recruiting, Inc.
http://www.socaltech.com/showjob.php?id=5421

Marketing Production Coordinator, Chatsworth, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5420

Lead UX Designer, Pasadena, Wallaby Financial Inc
http://www.socaltech.com/showjob.php?id=5419

Lead Mobile Engineer, Pasadena, Wallaby Financial, Inc.
http://www.socaltech.com/showjob.php?id=5418



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

09/13/12 Stockr                                   $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=45288

09/13/12 Response Genetics                        $8.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=45289

09/12/12 GlySens                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45274

09/11/12 Inktank                                  $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=45261

09/07/12 Used Cardboard Boxes                     $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=45174

09/04/12 Facecake Marketing                       $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44983

08/30/12 NuvoTV                                   $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44978

08/30/12 Wallaby                                  $1.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44977

08/27/12 NastyGal.com                             $40.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44916

08/23/12 MYMUSAIC                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44907

08/21/12 Stroma Medical Corp.                     $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=44862

08/21/12 BioPhotas                                $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44863

08/21/12 Bioniz                                   $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44866

08/21/12 Swagsy                                   $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44869

08/21/12 Ultrawave Labs, Inc.                     $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44871

08/21/12 MelRok                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44864



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

September 18, Los Angeles -- AMA Los Angeles: Learn the Marketing Secrets
You Don't Know.  Wanna know a juicy secret? Or several? Then come join us
for our September event ‘Market Like a Pro: The Secrets You Don't Know’
focused on helping you learn approaches that give you big advantages over
those who aren't ‘in the know’. See
http://www.socaltech.com/calendar/eventid/22746

September 18, Irvine -- CleanTech OC 2012 Conference & Expo. CleanTech OC
2012 is the third annual conference and expo promoting economic growth in
the Orange County clean technology industry, likely to be one of the most
significant engines for job growth over the next decade. Attended by
cleantech entrepreneurs & industry leaders, investors, policy makers, and
many others, this is the only annual conference in Orange County dedicated
to covering the clean technology space and connecting industry stakeholders
from throughout the region & state. See
http://www.socaltech.com/calendar/eventid/22732

September 18, Irvine -- Look Before You Leap:  Avoiding Intellectual
Property Problems When Starting a New IT Business.  In businesses driven
by information technology, your patents, trademarks and other intellectual
properties are essential to your value.  A well-executed intellectual
property strategy can help you avoid common errors, take command of new
territory, defend your existing turf, and increase a company's valuation.
Thus, the presentation will discuss how to use intellectual property assets
to attract capital, increase the success of a new product launch, maximize
a company's valuation, and protect your market niche.. See
http://www.socaltech.com/calendar/eventid/22777

September 19, Santa Monica -- StartEngine - Summer 2012 Demo Day.
StartEngine Summer 2012 Demo Day event on Wednesday, September 19 at
CrossCampus in Santa Monica. This latest batch is comprised of 14 startups
who have been immersed in the StartEngine program since the session began
on July 2nd.  This innovative group includes an interactive health and
fitness assessment app, a task oriented email secretary, a cross-platform
multiplayer games, and an enterprise dashboard made social.. See
http://www.socaltech.com/calendar/eventid/22722

September 19, Pasadena -- Innovation Soiree: Caltech MIT Enterprise Forum’s
2012 Fall Social. September at Caltech, signals innovation in high gear as
summer blends into a new academic year: creative minds abuzz, innovating
and discovering throughout a strikingly beautiful campus. To celebrate
entrepreneurship across all of Southern California, the Executive
Committee of the Caltech/MIT Enterprise Forum invites you to an evening
networking reception. The focus is exclusively networking and making
connections (yes, no program!). Bring your business cards and your
entrepreneurial spirit. See
http://www.socaltech.com/calendar/eventid/22730

September 19, Santa Monica -- Search Engine Land Editor-in-Chief Danny
Sullivan - Startups Uncensored #30. Professional search engine marketers
rely on the editors of searchengineland.com to keep them up to speed.
Widely considered a leading "search engine guru," Danny Sullivan has been
helping webmasters, marketers and everyday web users understand how search
engines work for over a decade. Danny’s expertise about search engines is
often sought by the media, and he has been quoted in places like The Wall
St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and
Newsweek and ABC’s Nightline. See
http://www.socaltech.com/calendar/eventid/22727

September 19, Santa Monica -- Digital LA - We Got Funded! panel. Join us
for our fourth Digital LA - RealTech Startup Showcase: We Got Funded!
panel with LA startup founders who'll share how they recently got funded -
and give 5-minute pitches of their winning fund-raising presentations they
pitched to investors.  Founders will describe their road to funding,
including meeting with the right investors, angels, VCs, negotiating deal
terms, determining rounds and series levels, and more.
http://digitallafunded.eventbrite.co. See
http://www.socaltech.com/calendar/eventid/22757

September 20, Los Angeles -- Green LAVA. Green LAVA is the Strategic
Interest Group of the Los Angeles Venture Association focused on
opportunities and challenges coincident with the design, development and
deployment of sustainable products, services and businesses.. See
http://www.socaltech.com/calendar/eventid/22762

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica -
presented by CoFoundersLab. Looking for a co-founder? CoFoundersLab
focuses on more effectively facilitating co-founder matchmaking and
they're coming to Santa Monica! The CoFoundersLab matchmaking process
works by combining two services: a free, online matching platform at
CoFoundersLab.com and in-person Meetups.. See
http://www.socaltech.com/calendar/eventid/22726

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica. The
purpose of this in-person Meetup is to help you find a co-founder for your
business or help you find a business to join as a co-founder. See
http://www.socaltech.com/calendar/eventid/22741

September 20, Costa Mesa -- 12 Ideas for Stronger Website Engagement. TCOSC
Marketing & Sales Executives Society. Karen Marchetti from Response FX will
take you through the 12 hottest ideas to drive stronger prospect and
customer engagement across your web "Content Hubs".  From Offers to
Content to Visuals, Gamification, Design Tools, and more, you'll come away
with at least a dozen ideas for dazzling your visitors, creating a
memorable brand experience - and getting a response. . See
http://www.socaltech.com/calendar/eventid/22751

September 21, Los Angeles -- Lean Startup Machine. Lean Startup Machine is
a three-day workshop where attendees use Customer Development and Lean
Startup principles to validate an idea for a new product or service. See
http://www.socaltech.com/calendar/eventid/22679

September 22, Santa Monica -- Bootcamp for Aspiring TEDx Speakers (&
others) in SoCal. The popularity and virality of TED Talks has raised the
bar dramatically for any and all presentations. Whether you're preparing
to speak at TED, MindShare, TEDx, or another industry event, you need to
up your game. Your competition certainly has! If your goal is only to
improve the way you present at group meetings or on sales calls, learning
the TEDx format is going to put you in a different league. See
http://www.socaltech.com/calendar/eventid/22787

September 24, Santa Monica -- Turbo-Charging Social Media Engagement for
Retail in Time for the Holidays. Social Media Club. How does social media
drive engagement for retail marketers?  Our panelists will explore current
practices and emerging trends for delivering social media engagement that
gets results. Speakers will share tools, techniques and tips for using
social media to build retail brands, manage customer relations and
generate sales.  The audience will be invited to ask questions.  Expect to
leave the session with a game-plan to turbo-charge your social media
engagement for this holiday season. Moderator: Serena Ehrlich, Director of
Marketing, Mogreet. Confirmed Speakers: Laura Knapp, Founder, Social
Spotlight Media; John Tabis, VP of Strategy, ShoeDazzle; Nicole DeRuiter,
Social Media & PR Manager, Fresh & Easy; Yuna Park, Associate Director of
Innovation, Attention. See http://www.socaltech.com/calendar/eventid/22788

September 27, Newport Beach -- Mergers & Acquisitions:  A CEO Perspective.
OCTANe. According to the Global CEO Business Outlook Survey 2011-2012 by
ICD Research executives from all industries expect to see increased levels
of M&A activity citing attempts to reduce operational costs and increase
organizational efficiencies as major factor examples.  Please join us to
hear firsthand from Mr. Goldfield as he shares his insight and personal
reflection on TriNet's successful acquisitions. Speakers:
Burton Goldfield - CEO, TriNet; Geoff Mordock - Vice President,
Fleishman-Hillard; Eric Sikola - Co-founder, ExpenseCloud. See
http://www.socaltech.com/calendar/eventid/22778

September 27, Santa Monica -- Game Changing Entrepreneurs - A Panel
Discussion. Moderated by Josh Ochs from Media Leaders with Speakers Costas
Roussos of .music and Scott Ferreira of MySocialCloud. How do you
differentiate yourself in a world full of great ideas and causes?  How do
you turn your passion and mission into a groundswell of energy that can
touch millions of lives?  Join us for an interactive discussion with three
outstanding entrepreneurs and luminaries as they discuss their passion and
how they were able to light people up with it.  Whether it's Costa's
campaign to bring to life the .MUSIC domain name or Scott getting Sir
Richard Branson to invest in his startup MySocialCloud, what these
entrepreneurs have in common is an understanding of the power of social
media and an ability to charge people up with their
mission.http://ccsocialmediaweek.eventbrite.c. See
http://www.socaltech.com/calendar/eventid/22789

September 27, Santa Monica -- Mobile LAVA to explore the world of mobile
health. LAVA Healthcare joins forces this month with our sister interest
group Mobile LAVA to explore the world of mobile health, aka mhealth.  The
panel will dig into how mobile technologies are expected to change
fundamentally the business of healthcare. Mobile solutions ranging from
simple smartphone apps to comprehensive clinical management systems are
increasingly used to provide medical care in hospitals, clinics and
doctors' offices. But perhaps the largest game-changing frontier is how
mobile  technologies will help consumers -- patients and their caregivers
-- become intimately involved with the active management of their health
and wellness. See http://www.socaltech.com/calendar/eventid/22763

September 27, Santa Monica -- PR Strategies for Startups. Coloft Academy.
Are you a startup that understands the power of PR, but isn’t sure how
toharness it to work for your company? Or maybe you’re planning a
launchbut aren’t sure if or when you should engage a PR firm for help? PR
industry veteran, Emily Scherberth, will answer these questions and
explain how startups can form meaningful connections with their target
audiences that build awareness, drive revenues and ensure sustained
growth. She will also cover the art of crafting compelling messages,
strategic media relations campaigns and PR staffing.
http://www.eventbrite.com/event/42496468. See
http://www.socaltech.com/calendar/eventid/22745

September 27, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22593

September 27, Irvine -- National Network for Manufacturing Innovation
event. See http://www.socaltech.com/calendar/eventid/22775

September 28, Beverly Hills -- OnHollywood 2012: Where Innovation Meets
Entertainment, is a two day executive event featuring high-level debates
on which forces are disrupting user behavior and creating new
opportunities, content strategies and monetization schemes in the video,
music, gaming, search, and mobile industries. See
http://www.socaltech.com/calendar/eventid/22594

October 2, Santa Monica -- Insider's Guide: How to Raise Capital for Your
Startup. Jon Funk – Ocean Road Partners. One of the biggest hurdles for a
startup is raising capital. Learn from a veteran LA venture capitalist in
this updated version of Jon's successful 3-hour intensive course where he
covers how to plan for, find and raise capital for your startup. See
http://www.socaltech.com/calendar/eventid/22790

October 3, Los Angeles -- USC CTM Fall 2012 Executive Roundtable.
Disruptive technologies, new consumer habits, and emerging business models
have transformed the communications value chain from network service
providers to content creators and beyond. The industry leaders who will
shape the next wave of change must meet the challenges of increasing
network demand, new modes of content distribution, and innovation. See
http://www.socaltech.com/calendar/eventid/22749

October 3, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW
hosts the 8th Annual Digital Music Forum West, where 300+ of the most
influential music and digital media leaders gather in the heart of
Hollywood to socialize, share ideas, do deals and learn about new
technologies and services. This year's event is packed with great content,
stellar people and a lot of companies that are new on the music-tech scene
so come on out and join us. See
http://www.socaltech.com/calendar/eventid/22664

October 4, Costa Mesa -- October Firsty Join the OCTANe community at
Scott's Seafood in Costa Mesa for Firsty in October! Network with Keck
Graduate Institute, the future leaders of the bioscience industry. See
http://www.socaltech.com/calendar/eventid/22779

October 4, Santa Monica -- Predictable Revenue: Getting To Your First
Million In Sales. It's not a startup until you've built something and it's
not a business until you’ve sold something. In this class, Aaron Ross the
creator of Salesforce.com's $100M outbound sales team will talk about how
to create predictable revenues for your company and hit your first million
in sales. The class is designed for CEOs, Co-Founders and Heads of Sales
working on products that are either ready to market or already being sold.
See http://www.socaltech.com/calendar/eventid/22744

October 4, Hollywood -- Digital Music Forum West. On October 3 and 4, DMW
hosts the 8th Annual Digital Music Forum West, where 300+ of the most
influential music and digital media leaders gather in the heart of
Hollywood to socialize, share ideas, do deals and learn about new
technologies and services. This year's event is packed with great content,
stellar people and a lot of companies that are new on the music-tech scene
so come on out and join us. See
http://www.socaltech.com/calendar/eventid/22665

October 7, Los Angeles -- Growth Capital Conference. Network with capital
sources, advisors, deal makers and 100 entrepreneurs seeking capital &
counsel. DEAL DISPLAYtm showcases attractive firms needing growth capital.
See http://www.socaltech.com/calendar/eventid/22690

October 7, La Jolla -- On October 7-9, 2012, The Atlantic magazine and the
University of California, San Diego, will host the second edition of its
joint event, The Atlantic Meets the Pacific. Building on its successful
debut last fall, this year’s forum will delve deeply into the topic of
disruptive technologies in media, energy, and health. Use code FRIENDEARLY
for $300 discount on tickets. See
http://www.socaltech.com/calendar/eventid/22714

October 9, Los Angeles -- Launch U: Unleashing Your Inner Entrepreneur.
Learn about the skills and processes needed to generate an innovative
business idea. Dr. Larry Cox, associate professor of entrepreneurship and
award-winning educator and entrepreneur, will introduce a unique approach
to the creative problem-solving process to help current business owners
and those interested in owning their own business succeed even in
turbulent times. See http://www.socaltech.com/calendar/eventid/22759

October 10, Irvine -- OCTANe Medical Device & Investor Forum. The OCTANe
Medical Device & Investor Forum brings together the diverse:
billion-dollar corporations and companies on the cusp, with the
innovators: industry titans and research pioneers - all determined to fuel
industry growth. This 7th annual Forum promises to be the best yet. We're
bringing together an all-star line-up of speakers, companies, and topics
that will get to the heart of what's driving change - good and bad - in
the global medical device industry. See
http://www.socaltech.com/calendar/eventid/22780

October 10, Costa Mesa -- TEDx OrangeCoast. The theme for this year’s event
is “Redefining Relevance.” To help lead us through the evolving definition
of relevance, we have assembled a live cast of over 20 visionaries,
scientific pioneers, storytellers, and provocateurs to share their vision
and experience. See http://www.socaltech.com/calendar/eventid/22765

October 11, Irvine -- OCTANe Medical Device & Investor Forum. The OCTANe
Medical Device & Investor Forum brings together the diverse:
billion-dollar corporations and companies on the cusp, with the
innovators: industry titans and research pioneers - all determined to fuel
industry growth. This 7th annual Forum promises to be the best yet. We're
bringing together an all-star line-up of speakers, companies, and topics
that will get to the heart of what's driving change - good and bad - in
the global medical device industry. See
http://www.socaltech.com/calendar/eventid/22781



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