The Arvertiser at TodaysArt, Den Haag //-------------------------------------------------------------------------->
A project by Julian Oliver [NZ/DE], Damian Stewart [NZ/AT] and Arturo Castro [ES] Presented in collaboration with NIMk The Artvertiser enables the replacement of signs, billboards, banners and other forms of advertising with artworks through the use of Augmented Reality. TodaysArt will see the world premiere of the new Android (mobile operating system for smartphones) port of the Artvertiser platform. Art works ('artverts') will be created by participants of a three-day workshop. The results will be made visible to the audience in city walks through the Grote Marktstraat - an area increasingly surrounded by advertising and visual communication signals. During the walks, audiences will encounter advertising replaced by the artworks made by participants, seen through their Android devices. http://todaysart.org/nl/artists/artvertiser-workshop/ //<------------------------------------------------------------------------- The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to 'recognise' individual advertisements so they can be easily replaced with alternative content, like images and video. Rather than refering to this as a form of Augmented Reality technology, we consider The Artvertiser an example of Improved Reality. The project was initiated by Julian Oliver in February 2008 and has been developed in collaboration with Damian Stewart and Arturo Castro (Android port/rewrite). It has appeared in full working form in street exhibitions in Berlin as part of Transmediale 2010, in Brussels for the Europe wide Media Facades Festival, in four inner-city walks during Rotterdam's Image Festival and in Helsinki as part of an M-CULT public event and workshop. Unlike most other Augmented Reality suites in use, The Artvertiser is a Free and Open Source project, developed in the public interest. Powerful and flexible, it can be customised and redistributed without dependence on a centralised, company owned service. The Artvertiser runs on Linux, Windows, OS X and Android systems. http://theartvertiser.com //--------------------------------------------------------------------------> Kind regards, The Artvertiser team -- Julian Oliver http://julianoliver.com ______________________________________________ SPECTRE list for media culture in Deep Europe Info, archive and help: http://post.in-mind.de/cgi-bin/mailman/listinfo/spectre