grey) (area . space for contemporary and media art


Critical Tourism (1): Andreja Kulunčić

14 - 28 . 7 . 2017
 
part of the exhibition-in-progress Critical Tourism
curator: Darko Fritz

http://sivazona.hr/events/kriticki-turizam-1

opening Friday 14th July . 21 - 23 h
artist talk 17th July . 20 h

The exhibition “Critical Tourism (1)” presents the documentation of the works 
through which Kuluncic tackles problems of tourism on the Adriatic sea: 
inappropriate waste disposal, layers of everyday life which are invisible to 
tourists, myths that serve to increase the value of products, and the 
commercialization of history.

Commercialisation of History
Korčula statute from 1214, the oldest legal document of the South Slavs, was 
the inspiration for the artistic action. For five days the artist sold 
souvenirs on the island of Korčula. The souvenirs themselves were made by 
applying articles from the old Korčula statute onto cheap items from China; 
translated to English, Croatian, Czech, French and German. The artist's stand 
was set among the existing city stands at the entrance to the old town of 
Korčula. Instead of money, the cost of the souvenirs was expressed by a number 
of questions that potential buyers needed to answer. That is, potential buyers 
gave interviews to the artist in exchange for a souvenir, answering questions 
about the commercialization of history, the good and bad sides of (mass) 
tourism, and about respect for the city of Korčula and its past and present 
communities. Video documentation of the conversation with the buyers, that was 
recorded within the work “Commercialization of History”, will be exhibited for 
the first time during this exhibition. More about the project here.

Sun's Income
In the base of the work is the main idea of the festival "Jobs with the Sun" 
which suggests a business partnership, reciprocity and mutual benefit of 
participants. Andreja Kulunčić looks at it in terms of economic and market 
operations in which the sun turns out to be a partner. The geographical 
location and warm climate are the benefits on which Croatia is building its 
prosperity. There are a lot of stories of the typical Mediterranean products 
grown under a special break of sunlight bended back from the reflecting surface 
of the sea which create myths about their unique qualities that, of course, 
raise the market price of the products. In such stock ownership, the Sun is an 
important partner, but without recognition of the profit-sharing. In the action 
"Sun's Income", Andreja Kulunčić corrects the deficient calculations. Kulunčić 
elaborates a calculation which expresses the solar profit, humorously pointing 
out the absurdity of the situation in which we "exploit" the sun alternating 
the real position of power. Products – lavender from Hvar, wine from Pelješac, 
olive oil from Brač and dried figs from Šibenik – the artist sells herself on 
the open market at the actual prices of products, separating the percentage 
that belongs to the Sun. In a conversation with a customer she opens a topic 
about "jobs" with the Sun.

Enjoy the Beach
The artist handed out trash bags with inscription in several different 
languages to the foreign tourists who stopped at the toll-houses stops. This 
artistic action addresses issues of ecology and tourism in a country that was 
ravaged by then recent military conflicts in the region, and also by the 
economic problems in the period of transition from the state economy to one 
dictated by the market. It was a "pilot project," proposal for the next tourist 
season, which was refused by the authorities.

City Walks
Kulunčić presented the invisible picture of the city by recording different 
voices of Zadar inhabitants in a form of a stereotype – a tourist guide, which 
usually contains cultural and historical information. While walking the 
streets, Andreja made several interviews with ordinary people, inhabitants of 
different professions, age, views, interests and attitudes. They spoke about 
everyday life in Zadar, which remains hidden to tourist nomads. The 
two-language guide is designed as a folding leaflet with a map and marked 
interview points. The action of handing out the guide to tourists took place on 
the city streets and also in tourist information offices, where the guide was 
placed among other guides.

Andreja Kulunčić is visual artist born in 1968. She studied sculpture, 
graduating in 1992 from the Faculty of Applied Arts and Design in Belgrade, 
former Yugoslavia. From 1992 to 1994 studied at the Hungarian Academy of Fine 
Arts in Budapest. She lives in Croatia, where she teaches at the Academy of 
Fine Arts in Zagreb, Department of New Media.
Her work has been presented at international exhibitions, including: Documenta 
11 (Kassel), Manifesta 4 (Frankfurt/Main), 8. Istanbul Biennial (Istanbul), 
Liverpool Biennial04 (Liverpool), 3. Tirana biennial (Tirana), 10. 
Triennial-India (New Delhi) among others.
At collective shows in museums, including: Whitney Museum of American Art (New 
York), PS1 (New York), Walker Art Centre (Minneapolis), Museum MUAC (Mexico 
City), Palais de Tokyo (Paris), Garage Museum (Moskva), Kumu Art Museum 
(Tallin), Museum of Contemporary Art (Zagreb), Museum of Contemporary Art 
(Ljubljana), Zacheta National Gallery of Art (Warshaw), Museum of Modern and 
Contemporary Art (Rijeka), Lentos kunstmuseum (Linz), Museum of Modern Art 
(Saint-Etienne), Ludwig Museum (Budapest).
At solo shows, including: Museo Universitario Arte Contemporáneo (Mexico City), 
Museo MADRE (Napoli), Salon of the Museum of Contemporary Art (Belgrade), Art 
in General (New York), Artspace Visual Art Canter (Sydney),The Art Center 
Silkeborg Bad (Denmark), Darat Al Funun (Jordan), Gallery NOVA, Gallery 
Miroslav Kraljevic and Gallery Forum (Zagreb).


Grey Area: Kovački prolaz 2 . Korčula . daily 21 - 22 h
http://grey-area.org
Facebook: 
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supported by: Ministry of Culture of the Republic of Croatia . Endowment 
Kultura Nova . HTP Korčula / Korčula Hotels . Korčula Town
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