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Pychedelic Poster Artist Victor Moscoso

Thursday, April 4, 2002

6:00 pm.

$10-$15

----> Event Description <-----------------------------------------------

Join The San Francisco chapter of the American Institute of Graphic
Arts and the San Francisco Museum of Modern Art's Architecture +
Design Forum for a lecture with renowned psychedelic poster artist
Victor Moscoso. We'll take a visual trip through the colorful history of
the San Francisco music scene, the distinctive look and feel of which
was created by poster designers. In turn, those designers gave San
Francisco breakthrough images that forever changed Bay Area
design.

After studying at Cooper Union, Yale University, and the San Francisco
Art Institute (where he received a Master's degree in painting), Victor
Moscoso began designing posters for Chet Helms and his Family
Dog production company in 1966. Influenced by his color training with
Josef Albers at Yale, Moscoso creates visually intense forms that have
the appearance of movement and vibration through unexpected color
combinations. He has worked with every major rock and roll band of
the late sixties and seventies, and Moscoso's work is included in the
collections of major museums and reproduced in countless
publications on graphic design and the cultural period that was the
sixties.

Seating is limited. Purchase tickets in advance at the SFMOMA
admissions desk or online at www.tickets.com. Order over the phone
by calling tickets.com at 415.478.2277 (service charge applies). For
more information call the SFMOMA Designline at 415.357.4027.

San Francisco Museum of Modern Art Phyllis Wattis
151 Third Street, San Francisco, California, 94103
$15 General Admission; $12 SFMOMA members, seniors, and
students; $10 A+ D Forum and AIGA members

After the lecture Victor will sign copies of a limited edition of our
invitation poster for $25.00.

----> Venue Info <------------------------------------------------------

SFMOMA Phyllis Wattis Theater
151 Third Street
San Francisco
the SFMOMA Designline 415.357.4027
www.sfmoma.org

----> Additional Info <-------------------------------------------------

[EMAIL PROTECTED]
SFMOMA Designline 415.357.4027
www.aigasf.org

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