Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-10 Thread Caroline Meeks
Great discussion.
I'd love to be able to have a name for the next release because I need to
talk about it a great deal these days.  I say Should we base our spin on
Strawberry or the next release.  I talk about: Should we try to combine
Strawberry codebase and the new tool bar design?.

Can I start calling it Blueberry? Is the new toolbar design the Blueberry
style toolbar?

Thanks,
Caroline

On Thu, Sep 10, 2009 at 7:46 AM, Tomeu Vizoso to...@sugarlabs.org wrote:

 On Thu, Sep 10, 2009 at 12:33, Martin Denglermar...@martindengler.com
 wrote:
  On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
  I'm sorry Martin, I thought I was answering
 
  You were but there's a lot of extra information that's sometimes hard
  to parse - ultimately someone needs to put an image file in a
  directory...so I was hoping that you would just say yes or no - use
  [this one] when I asked you:
 
   Ah - so perhaps this:
  
   http://wiki.sugarlabs.org/go/File:Logo_white_05.png
  
   ...is the logo you want, not the one I mentioned in my email:
  
   http://wiki.sugarlabs.org/go/File:Logo_white_04.png
 
  [Hoped for:]
  YES - use #5
  [or]
  NO - use #4
 
  But the reason I'm dragging this out even further is I got:
 
  About the logo, it's the blueberriest one we will want, variant 4
 
  Aha so it's 4...but no, wait:
 
  the one we used in the marketing materials prepared for the Strawberry
  launch, variant 6:
  http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
 
  ...so it's...6?!
 
  So do you want 4 (like you said first above) or 6 (like you said
  second above) or 5 (like you said earlier since you want it to be one
  of the ones from the beauty shot that clearly doesn't have 4 or 6)?
 
 
  No, there wasn't marketing decided, it was Tomeu who thought of
  flavors, myself who thought of ice cream flavors (preferably fruit
  since natural wholesome sugars, a fun treat for kids), and
  sdziallas who agreed to the idea at the marketing meeting.
 
  Tomeu suggested exactly what he suggested, which was clearly NOT
  flavours: Cherry-Oak is not a flavour.  You and Eben were talking
  about colours explicitly and nobody said _anything_ about flavours:

 I think it's most appropriate to say that this idea was developed
 collectively. I don't remember what I said nor why, but I think I was
 expressing support for someone else's earlier idea.

 I think most or all specific suggestions in this thread will work well
 and I don't think it's much worth discussing which one will be best.

 If someone really cares, we could define a process to decide names
 such as Fedora's, though I really hope we find better names than them,
 which I personally dislike even more than Ubuntu's.

 Regards,

 Tomeu

  [SeanDaly]
  [Eben]
  [Tomeu]
  Nota: my idea would be for each version to change the Sugar logo
  color too... potentially allowing troubleshooters to ask what
  color is the Sugar logo? and match that to the version number.
 
  I actually think changing the colors with each release is a pretty
  awesome idea.
 
  So awesome that it may solve the controversial issue of naming
  releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
 
  When I say marketing decided ice cream, I mean:
 
  1) marketing came up with the idea:
 
  [11:16:41] SeanDaly So, why not name SoaS versions as flavors, based
  on the boot logo color?
  [...]
  [11:18:38] SeanDaly caroline: I think the ice cream metaphor can
  really serve us
 
  2) marketing championed it
 
  [12:30:02] SeanDaly sdziallas: OK for SoaS v1 with a flavor name?
  [...]
  [12:30:44] SeanDaly I rather like strawberry as a first one, but i
  don't think we have a logo that color
 
  3) marketing called the vote:
 
  [12:34:07] SeanDaly Can we go with logo 06 Strawberry for this
   release?
  [12:34:26] SeanDaly we can disagree all summer over the next one
   (joke)
  [...]
  [12:35:54] mtd strawberry +1
  [...]
  [12:36:24] caroline strawberry +1
  [...]
  [12:36:49] sdziallas strawberry +1 from me, too ;)
 
  4) and marketing corrected me about the etymology :)
 
  It's certainly not worth the ink I've made you spill on it but it is
  nice to be able to say where the buck stopped with a given decision.
  If you don't want it pinned on you, ok :).
 
 
  The key takeaway is that marketing is not something that is tacked
  on at the end when something is ready for release, it's part of the
  development process.
 
  Sure, that's why we're having this discussion, right?
 
  But, again, there's no advantage to choosing the flavor/color beyond
  the next one. We should together pick the v3 flavor in a few months,
  not as a function of the 12 logos we have, but rather the catchiest
  and most fun one.
 
  Ok, I'm convinced.
 
 
  [marketing tips]
  Is this clear I hope?
 
  That marketing lesson was very clear and interesting - you should
  teach a course!
 
  thanks
 
  Sean
 
  Martin
 
 
  ___
  IAEP -- It's An Education Project (not a 

Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-10 Thread Rafael Enrique Ortiz Guerrero
Hi all.

I like blueberry, in spanish we can call it 'mora'. i like mora's juice ;).




Rafael Ortiz



On Thu, Sep 10, 2009 at 10:30 AM, Sean DALY sdaly...@gmail.com wrote:
 thanks Martin

 in fact I often worry about talking too much during the marketing
 meetings, others not getting a word in. I'd be delighted if
 nonmarketing Sugar Labs team members lurked or participated, although
 I have clear ideas about how to work on marketing puzzles I'll never
 claim to have all the answers.

 re marketing course: in fact I have accepted Mel's invitation to do a
 classroom for Fedora.

 re logos: Strawberry=6, Blueberry=4, and 5 we'll use some other time

 Blueberry has been our working name for the next SoaS release since
 before the Strawberry release (we chose to have banners done in both
 red and blue logos so they would stay current longer) so I think we're
 all set with Blueberry?

 thanks

 Sean


 On Thu, Sep 10, 2009 at 12:33 PM, Martin Dengler
 mar...@martindengler.com wrote:
 On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
 I'm sorry Martin, I thought I was answering

 You were but there's a lot of extra information that's sometimes hard
 to parse - ultimately someone needs to put an image file in a
 directory...so I was hoping that you would just say yes or no - use
 [this one] when I asked you:

  Ah - so perhaps this:
 
  http://wiki.sugarlabs.org/go/File:Logo_white_05.png
 
  ...is the logo you want, not the one I mentioned in my email:
 
  http://wiki.sugarlabs.org/go/File:Logo_white_04.png

 [Hoped for:]
 YES - use #5
 [or]
 NO - use #4

 But the reason I'm dragging this out even further is I got:

 About the logo, it's the blueberriest one we will want, variant 4

 Aha so it's 4...but no, wait:

 the one we used in the marketing materials prepared for the Strawberry
 launch, variant 6:
 http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners

 ...so it's...6?!

 So do you want 4 (like you said first above) or 6 (like you said
 second above) or 5 (like you said earlier since you want it to be one
 of the ones from the beauty shot that clearly doesn't have 4 or 6)?


 No, there wasn't marketing decided, it was Tomeu who thought of
 flavors, myself who thought of ice cream flavors (preferably fruit
 since natural wholesome sugars, a fun treat for kids), and
 sdziallas who agreed to the idea at the marketing meeting.

 Tomeu suggested exactly what he suggested, which was clearly NOT
 flavours: Cherry-Oak is not a flavour.  You and Eben were talking
 about colours explicitly and nobody said _anything_ about flavours:

 [SeanDaly]
 [Eben]
 [Tomeu]
 Nota: my idea would be for each version to change the Sugar logo
 color too... potentially allowing troubleshooters to ask what
 color is the Sugar logo? and match that to the version number.

 I actually think changing the colors with each release is a pretty
 awesome idea.

 So awesome that it may solve the controversial issue of naming
 releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc

 When I say marketing decided ice cream, I mean:

 1) marketing came up with the idea:

 [11:16:41] SeanDaly So, why not name SoaS versions as flavors, based
 on the boot logo color?
 [...]
 [11:18:38] SeanDaly caroline: I think the ice cream metaphor can
 really serve us

 2) marketing championed it

 [12:30:02] SeanDaly sdziallas: OK for SoaS v1 with a flavor name?
 [...]
 [12:30:44] SeanDaly I rather like strawberry as a first one, but i
 don't think we have a logo that color

 3) marketing called the vote:

 [12:34:07] SeanDaly Can we go with logo 06 Strawberry for this
  release?
 [12:34:26] SeanDaly we can disagree all summer over the next one
  (joke)
 [...]
 [12:35:54] mtd strawberry +1
 [...]
 [12:36:24] caroline strawberry +1
 [...]
 [12:36:49] sdziallas strawberry +1 from me, too ;)

 4) and marketing corrected me about the etymology :)

 It's certainly not worth the ink I've made you spill on it but it is
 nice to be able to say where the buck stopped with a given decision.
 If you don't want it pinned on you, ok :).


 The key takeaway is that marketing is not something that is tacked
 on at the end when something is ready for release, it's part of the
 development process.

 Sure, that's why we're having this discussion, right?

 But, again, there's no advantage to choosing the flavor/color beyond
 the next one. We should together pick the v3 flavor in a few months,
 not as a function of the 12 logos we have, but rather the catchiest
 and most fun one.

 Ok, I'm convinced.


 [marketing tips]
 Is this clear I hope?

 That marketing lesson was very clear and interesting - you should
 teach a course!

 thanks

 Sean

 Martin


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Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-09 Thread Walter Bender
I will stay clear of whether or not we should say what to whom, but
when the time comes:

Cacao, native to Mexico, Central and South America, has been
cultivated for at least three millennia in that region. It was used
originally in Mesoamerica both as a beverage, and as an ingredient in
foods. (wikipedia.org)

Seems like Chocolate has got to be on our short list.

Yum.

-walter
-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org
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