Searched this forum and found nothing, but apparently you guys are rolling 
out a new feature for Verified accounts to be able to receive DM's without 
having to follow back each user.

See: 
http://thenextweb.com/twitter/2011/07/04/twitter-drops-following-requirement-for-direct-messages-on-verified-accounts/

This leads to multiple questions:

1) Is it possible for regular small businesses to gain verified status? Or 
is this just limited to mega brands/businesses?  Obviously this feature 
would be very helpful to more than just the select few "verified" business 
accounts.

2) Why not let any user apply this feature in their settings panel? If 
worried about DM spam, I don't really see the downside as they would only be 
inflicting spam on themselves. Any chance of this happening? 

3) Can verified users turn this off if its not desirable for their specific 
situation?  

Thanks,
Ryan

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