Re: [videoblogging] Re: Meet the elite!
hey rupert and all thanks for writing about this! ive honestly been too much up my own butt to write about it on here and i thought someone already did! so i dont know how much i told people, but i wanted to do something like this while i was at podtech, but as we all know, it didnt work out so i'm really glad that josh and jamison are organizing this i had NO idea who else was going to be a member of the academy until the list was published on the website last week, so i had no way to influence the membership list -- so thats a good thing to know since no one else did either :) its good to hear from josh that we can recommend members who we think should be on the list. i know i already have at least 5 people i'd like to see on that list, and only one of the people lives in the us. i'm very happy to see this organization take shape i'm happy to hear that it will become more international and representative of the web community. i also expect that documentaries will be a category next year? josh? On Mon, Mar 9, 2009 at 9:26 PM, Rupert rup...@fatgirlinohio.org wrote: Great - thanks for replying so thoroughly. I did wonder when I walked out of my sweaty dark basement office into the crisp blue mountain afternoon whether I'd veered from legitimate observation into snark, and I hope not. Like Jeffrey, I totally see the value and importance of this. If anything, a focal point for the web TV show industry is overdue. And it helps focus the mind on the idea of organising for non-commercial artists. On 9-Mar-09, at 5:15 PM, joshuajcohen wrote: Rupert - You bring up some great points and valid concerns. Let me try to address them: 1) Limit on numbers - We wanted to limit the initial numbers of the IAWTV so we could create a nimble organization that in its inaugural years is capable of getting a lot accomplished. That includes designing an organizational structure that will address a lot of the online video community's concerns. In too many instances we've seen fledgling organizations buckle under the weight of their membership before they were ever able to really get off the ground. I think we have a great core group that's a well-balanced mix of independent content creators, executives, agents, and other creatives who are invested in the industry and its future. In the coming months they'll shape the way the academy grows and the induction process for new members. That being said, I would love to see more independent content creators represented as the IAWTV moves forward and if you have any suggestions on the types of, or specific people you'd like to see in the academy, please send them over. 2) International - Agreed, there admittedly isn't a whole lot of representation outside of the US at this moment, but hopefully that will quickly change (in fact, we're building in support for non- English language selections for next year's Streamy Awards). Again, if Jeffrey or anyone else has recommendations for people who live outside the US who are dedicated to the space, please send those names over. 3) And to Jeffrey's point, ultimately the IAWTV is about providing legitimacy to and growing the web television space. I think an organization like this can have a much bigger voice than the sum of its parts and bring a lot more well-deserved recognition to the online video community as a whole, which I believe is good for everyone. Moving forward, I also hope the IAWTV is able to accomplish a lot of what Jeffrey mentioned: best practices and labor standards and providing guidelines and resources for emerging talent. We all realize the IAWTV is a nascent organization within a burgeoning industry. If you have any suggestions on membership or roles you see that the academy could play, please get in touch. - Josh _ Josh Cohen http://www.tilzy.tv joshuaATtilzyDOTtv --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Jeffrey Taylor thejeffreytay...@... wrote: Big pet peeve of mine when US orgs call themselves international in word, but not in deed. I'm willing to help in any way I can, and have lots of ex-US contacts, so anyone in charge please feel free to ping me. I understand that there's reps from international companies, but a big missing I see here is the independent creators from outside the US. They need empowering, too! In any case, I'm glad this is coming up. Commercial online video producers need legitimacy, best practice and labor standards in the face of traditional corporate hegemony. Traditional media execs needs to know that online shows are not cat pissing in toilet vids on YouTube. The community needs to develop guidelines, not a set of rules, that can help emerging talent create their own wins. And most importantly, commercial online video producers need to ensure that they're not relegated to being cheap labor just because they can do everything studios
Re: [videoblogging] Re: Meet the elite!
I read this as only one of the people lives in us and was momentarily quite freaked out. On 9-Mar-09, at 11:57 PM, Irina wrote: i know i already have at least 5 people i'd like to see on that list, and only one of the people lives in the us. [Non-text portions of this message have been removed]
Re: [videoblogging] Re: Meet the elite!
haha, i wish someone lives in me! On Tue, Mar 10, 2009 at 12:09 AM, Rupert rup...@fatgirlinohio.org wrote: I read this as only one of the people lives in us and was momentarily quite freaked out. On 9-Mar-09, at 11:57 PM, Irina wrote: i know i already have at least 5 people i'd like to see on that list, and only one of the people lives in the us. [Non-text portions of this message have been removed] -- http://geekentertainment.tv [Non-text portions of this message have been removed]
Re: [videoblogging]http://tubeviews.net/
are http://tubeviews.net/ for real? anyone useing them? does it really work? is it legit? how do they do it? adirana http://dearaddy.com --- On Fri, 2/20/09, Adam Quirk qu...@wreckandsalvage.com wrote: From: Adam Quirk qu...@wreckandsalvage.com Subject: Re: [videoblogging] HDV tapes To: videoblogging@yahoogroups.com Date: Friday, February 20, 2009, 11:22 AM I haven't had any problems with Panasonic mini dv tapes for recording HD, and haven't noticed any quality difference when using HD tapes vs SD tapes either. Not worth the ~50% markup in my opinion. Definitely a good idea to stick to one brand per camera though, as has been mentioned here before. Something about the coating they use to lubricate the tape is different among the various brands, and can cause jams if you mix and match. Search the archive for a better explanation. AQ wreckandsalvage. com On Thu, Feb 19, 2009 at 4:20 PM, RICHARD r...@tazz.us wrote: What are your experiences with mini HDV/DV tapes for recording HDV? I recently bought a Canon XH A1s and I want to stick with one brand of tape for use in this camera. I¹ve been using Panasonic mini DV tape for years in my Panasonic SD camcorder and have been completely satisfied with it. I haven¹t been able to find a Panasonic brand specifically labeled for use with HDV. I have seen Sony, Fuji, and others labeled for use with HDV. Do you have a preference for a particular brand? How about HDV mini versus DV mini tapes for recording HDV? Thanks for any info. Richard [Non-text portions of this message have been removed] - - -- Yahoo! Groups Links [Non-text portions of this message have been removed]
[videoblogging] Re: Meet the elite!
Anything that helps independent creators and/or people who are trying to leverage this new medium into something else, I say great!! As we know there are some really great people out there who are doing some good work and have worked hard to achive the success they have. Me, I will just continue to do my thing and not worry about all thatI vlog because I can Heath http://heathparks.com --- In videoblogging@yahoogroups.com, Rupert rup...@... wrote: Here's the kind of post that would have induced a feeding frenzy back in the good old bad old days here on the group. Like throwing an underling to the piranhas. In the spirit of that, I give you: The International Academy of Web Television http://www.iawtv.org/ Just launched last week, though no one mentioned it here. Members are voting on The Streamys awards which Josh Cohen announced a while ago here. The Academy was created by a cartel of the main web video news sites: Tilzy.tv, Tubefilter and NewTeeVee. They've published their inaugural membership list, featuring some of our friends from the group. Most of those you'd expect, who have popular shows, know a lot of people, do the social media thing well, and connect in real life in the right circles at meetups in NY, SF or LA (But not Scoble or Feldman or Ze Frank). Not just performers and show producers, but executives and talent agents. I'm not quite sure why the limit on numbers - other Academies have hundreds or thousands of members, and there are quite a few people I'd want to see on the list who aren't there, because they're either not commercial enough or not well enough connected - even though they have strong and interesting voices and ideas about web television and independent production. That said, I'm particularly glad to see WS in there. Although I clearly remember Quirk saying that awards were pretentious and pointless, and belong on the wall of real estate offices, so I hope you're not going to vote in the Streamys. (I nominated you). And so much for International - as far as I can see, the only even vaguely non-US representation there is Daily Motion's US representative and RDF television's US executive. Not even anybody from any other English speaking countries? That's just lazy - I wouldn't be so bothered by it if it wasn't called the International Academy of Web Television. If you're going to call it that, you've got to go out of your way to get some representation from other countries, on more than a token level. Anyway, now the media has an official organisation to talk to when they do stories about Web TV. So if the rest of us want to have a voice in media discussion of web video (its present state and its future), we'd better follow Jeffrey's lead and organize ourselves. Rupert http://twittervlog.tv
RE: [videoblogging] Re: manage Show Player
Sara, I think I've figured out why you didn't get a helpful response from your original support e-mail. Emily responded? We don't have any Emily working with us! Are you absolutely certain that you sent the e-mail to supp...@blip.tv? Not .com or .fm? It is good to use the form at http://blip.tv/help/, because not only is it certain to avoid the unhelpful Emily, but it also gives us information about your set up which can help us diagnose problems. We do test on Internet Explorer versions 6 7. If something is screwy, we'd be very interested in the details so we can try to reproduce it. Thanks again, Rupert, for your help!
[videoblogging] Hi-Def point and shoot camera's
I have been reading that lately more and more point and shoot digital camera's are starting to also record video in HD 720P PC world has a nice round up on some point and shoot camera's and quite a few have HD video capabilities. http://tech.msn.com/products/slideshow.aspx?cp-documentid=18090364 From Kodak, to Cannon, to Sony, to Panasonic, etc...it's pretty exciting really as flash storage comes down in price and increases capacity, it's getting really affordable now. I think it's great, especially for just good old fashion regular vlogging, have my camera, and take great looking pictures and video all at once. Now once all those features get into a phone and we are really talking! But for now, I think it's really cool and I see a new camera purchase in my future! Heath http://heathparks.com
Re: [videoblogging] Re: Videoformes Video Festival Opens This Week - vlogger Robert Croma featured
Thanks so much Jeffrey ! Thinking about coming to Europe for next Vlogeurope ? G Le 9 mars 09 à 19:30, Jeffrey Taylor a écrit : And here's a direct link for the English version of the site, just in case you missed the Union Jack on the site: http://www.videoformes-fest-engl.com/ 2009/3/9 Jeffrey Taylor thejeffreytay...@gmail.com Hello again This week marks the beginning of the 24th Videoformes festival for Art Video and Digital Culture. The festival is run by group members Gabriel Soucheyere and Loiez Daniel in Clermont-Ferrand, France. Check out their site at: http://www.videoformes-fest.com/ The festival runs from 11-29 March, and if it's anything like what I witnessed last year, VIdeo Art and Digital Culture will take over on the streets of Clermont-Ferrand. Not only is there a main exhibition hall, but installations and events can be found throughout the city. And it's all excellent work. This year, videoblogging's own Robert Croma (http:// robertcroma.com/) will be among the artists featured at Videoformes, and I know Loiez and Gabriel are very excited to have him there. Please give the Videoformes site a look. Gabriel and Loiez are true champions in the digital art space, and have worked for years to bring exposure and legitamacy to the digital artist. And congratualtions to our friends in France. Your hard work and advocacy is much appreciated! Cheers, Jeffrey -- Jeffrey Taylor 912 Cole St, #349 San Francisco, CA 94117 USA Mobile: +14157281264 Fax: +33177722734 http://twitter.com/jeffreytaylor http://organicconversations.com -- Jeffrey Taylor 912 Cole St, #349 San Francisco, CA 94117 USA Mobile: +14157281264 Fax: +33177722734 http://twitter.com/jeffreytaylor http://organicconversations.com [Non-text portions of this message have been removed] Yahoo! Groups Links Gabriel Soucheyre gabriel.souche...@gmail.com T + 33 (0) 612 59 27 53 Skype : callto:gabrielsoucheyre click call for free : http://call.mylivio.com/gabriel_soucheyre my vlogs : http://gasprod.blip.tv/ http://gabriel-soucheyre.jimdo.com/ http://www.portrait-artiste.com/ Contribuez à la protection de l'environnement, n'imprimez ce mail qu'en cas de nécessité Help the environment, print out this e-mail only if you need to. [Non-text portions of this message have been removed]
[videoblogging] Media Buying Agencies with their head in the sand, vloggers suffer as a result
I just came across an article from HuffPo about Media Buying Agencies. For those of you who don't know, Media Buying Agencies are marketing service organizations that works with media to sell ad space to clients. This service used to be handled by the advertising agency, but in the 80's and 90's Media Buying Agencies such as OMD/PHD, Carat and Starcom/Mediavest emerged, doing the media buying job cheaper for most clients. While one will see many traditional Advertising Agencies giving some degree placement strategy as part of the overall strategic consulting package, the actual buying transactions themselves are done by Media Buying agencies. Media Buying services are pitched just like creative services, with good accounts bringing in millions. And for the videoblogger intent on working with advertisers to make the Meida Buying Agency is THE gatekeeper. What's always struck me these past years is that the videoblogging community rarely discusses these agencies, focusing more on brands/clients themselves. In other words, I see many vloggers going to a brand manager for Acme Soap to go for ad dollars, failing to mention their Media Buying agency or Ad agency. What's even more alarming is that for-profit vloggers are not understanding that strategic planning for media is done up to a year or more in advance, and that plans that were less flexible due to ever-tightening client pending controls (e.g. purchasing department approvals) are air-tight now due to the economy. But the ignorance of content creators is just part of the problem. Media Buying companies should have been reaching out to us long ago. Instead of clinging for dear life to lucrative-but-dwindling 30 second broadcast ads and print media buys, Media Buying agencies should have set a rate structure and a buying system for online video. Anyone in online video should know the names of these agencies like they would any other big-name service, but it seems they don't care to know us, and we don't care to know them. I always wondered why, and I think I got my answer this morning: they're in a bubble. In my years doing ad agency work, I had come to the conclusion that businesses that do the business of communicating seem to have the worst internal and industry communications. Internally, most marketing services agencies are miry messes with many opportunities lost. such is the case with online video. This belief was underlined when I read Jack Meyers' HuffPo article ( http://www.huffingtonpost.com/jack-myers/media-industry-will-be-me_b_173377.html) this morning. Not only does Meyers state that Media Buying agencies are just now getting the concept of corporate responsibility and transparency, but Meyers also shows that many at a recent association gathering believe this economy, rife with systemic problems, will turn around in a matter of months. Here's the money quote from the article: This industry is in crisis, but it would be very difficult to perceive that reality if you attended industry gatherings in the past few weeks and listened to most of the rhetoric. Companies remain entrenched in the security that as bad as things might get in our business, the basic status quo will survive. Keep on keeping on, managers seem to believe, and all will be well. Once the economy turns around in the next few months, most executives seem to think, our business will turn around with it. But that assumption is as absurd as believing the real estate market will recover and return to normal in the next few months. WTF? I have been constantly amazed that there have been no representation from Media Buying agencies engaging with vloggers from the beginning, carving out a new revenue source for themselves and us. While there may be a few contrary examples, the fact that many of us don't know how Media Buying agencies fit into the strategic marketing process speaks to their failure to engage with us. They engage with the revenue streams that they know, and dismiss emerging mediums as being too cheap or out of their realm for them to deal with. Because of this, both agencies and content creaters are finding themselves financially crunched. Until we leverage our way into the strategic media planning process and create industry standards and best practices that include engagement with advertising and media buying agencies and their clients during their strategic planning process, we can expect the same crumbs from the few clients that can move small amounts of unplanned cash to social media. In other words, until we get into their process, independent content creators can expect a laborious route to profitability from ad revenue. I'm not much of a for-profit vlogger (see the other group mails for the artistic online video non-profit I am trying to start), but I firmly believe that for-profit vloggers deserve more legitimacy than the mainstream media structures have allowed them. So the question to ask is: What are we going to do? The stakes are too high to not
[videoblogging] How do you screen?
Since moving into a new space, I need to put together a good setup for screening videoblogs. So before I venture forth, I'd like to hear some answers to the following questions: 1. What player/aggregator do you use? 2. Do you watch on your computer, or connect to the TV? 3. What else do you do to enhance your screening environment? Videos showing setups most welcome! Thanks in advance. J -- Jeffrey Taylor 912 Cole St, #349 San Francisco, CA 94117 USA Mobile: +14157281264 Fax: +33177722734 http://twitter.com/jeffreytaylor http://organicconversations.com [Non-text portions of this message have been removed]
Re: [videoblogging] How do you screen?
On Tue, Mar 10, 2009 at 1:58 PM, Jeffrey Taylor thejeffreytay...@gmail.com wrote: Since moving into a new space, I need to put together a good setup for screening videoblogs. So before I venture forth, I'd like to hear some answers to the following questions: 1. What player/aggregator do you use? 2. Do you watch on your computer, or connect to the TV? 3. What else do you do to enhance your screening environment? Videos showing setups most welcome! Thanks in advance. when we have everything working (like a new bulb)...we download videos using Miro...and use a projector to play videos on our wall while lying in bed. Speakers added to the mix rock it. I sometimes use iTunes because it's nice to use Front Row with remote. Jay -- http://ryanishungry.com http://jaydedman.com http://twitter.com/jaydedman 917 371 6790
[videoblogging] Re: Media Buying Agencies with their head in the sand, vloggers suffer as a resu
I presume they'd have been all over the space like a rash if there were more success stories on which to build the dream? Im out of date, havent found an indy web show I wanted to watch for years, find few compelling UK podcasts or video shows. Itunes podcast directory totally dominated by mainstream media, many 'average' people at work are now watching video online, but most of it is from the big networks, or very random youtube stuff. Granted the Media Buying agencies are in trouble in future, as the nature of media shifts, the death of print media, shrinking audience figures, but Im not surprised they arent innovating in this direction, compelling evidence that there is lots of money to be made in future isnt there, so maybe they think it would just be a waste, they dont see it as their future saviour. They need things to be on a certain scale in order to sustain middlemen like them, and it aint happening fast, if at all. Need to hear more success stories, or more brutally honest accounts of those who have been in this space and seen the reality. But as so many people in that space rely on selling something, and hype, there hasnt been the level of openness about this stuff, much sense of reality. We are caught between stupidly optimistic numbers and hype (that is fast vanishing in the economic crisis), and negative naysayers like myself. We have heard from a few people who made a commercial success of their shows, some who are stuck or had their backing removed. We see a company fail or people fallout from time to time which sometimes yields interesting details, though often diputed ones, but I dont hear anything like enough to begin to form a proper opinion. I just take the lack of sucess stories as a general indicator that all is not well. Im hardly convinced any of the parts of the jigsaw are in place, apart from the technology. There are a lack of shows that talented people want to make, a lack of viewers clamouring for such projects to get funding, a lack of middlemen, and a lack of companies wanting to advertise their stuff in this space. Online video for social communication has flourished, mass media, tv networks etc seem to be getting somewhere, but commercialised indy net video is a fail - maybe its just hard to monetarise no matter the reduced costs of production new distribution methods. Maybe indy fails because it tries to play the same game as the big boys, a game that is only suitable for the big boys, they made it, they trained people what to expect. And there is an overabundance of distribution space, far far more channels capacity than there are humans to make compelling content or to watch on a scale that can make real money that others can take a cut of. For everyone else there is less commercialisation to be found, gotta be in it for the love and joy. Hooray for the 'folk' aspects of humans and the net, its a wonderful thing, and I see far more hope of compelling content coming from the free art side of things than the commercial. Its quite hilarious that in several ways, the net is not the perfect tool for capitalism, it lends itself to other forms of human cooperation. Cheers Steve Elbows --- In videoblogging@yahoogroups.com, Jeffrey Taylor thejeffreytay...@... wrote: But the ignorance of content creators is just part of the problem. Media Buying companies should have been reaching out to us long ago. Instead of clinging for dear life to lucrative-but-dwindling 30 second broadcast ads and print media buys, Media Buying agencies should have set a rate structure and a buying system for online video. Anyone in online video should know the names of these agencies like they would any other big-name service, but it seems they don't care to know us, and we don't care to know them. I always wondered why, and I think I got my answer this morning: they're in a bubble.
Re: [videoblogging] How do you screen?
Lately, I've been using our xbox to stream videoblogs that I collect in my iTunes. It's super easy and I'm loving the big-screenness of it all. Schlomo Rabinowitz http://schlomo.tv - finally moving to wordpress http://hatfactory.net - relaxed coworking AIM:schlomochat On Tue, Mar 10, 2009 at 11:08 AM, Jay dedman jay.ded...@gmail.com wrote: On Tue, Mar 10, 2009 at 1:58 PM, Jeffrey Taylor thejeffreytay...@gmail.com thejeffreytaylor%40gmail.com wrote: Since moving into a new space, I need to put together a good setup for screening videoblogs. So before I venture forth, I'd like to hear some answers to the following questions: 1. What player/aggregator do you use? 2. Do you watch on your computer, or connect to the TV? 3. What else do you do to enhance your screening environment? Videos showing setups most welcome! Thanks in advance. when we have everything working (like a new bulb)...we download videos using Miro...and use a projector to play videos on our wall while lying in bed. Speakers added to the mix rock it. I sometimes use iTunes because it's nice to use Front Row with remote. Jay -- http://ryanishungry.com http://jaydedman.com http://twitter.com/jaydedman 917 371 6790 [Non-text portions of this message have been removed]
Re: [videoblogging] Re: Media Buying Agencies with their head in the sand, vloggers suffer as a resu
More later, but here's one thing I've learned in the past 3-5 years: Technologists are as horrible at carving out new markets for themselves as business with longtime profit models like Media Buying. Everybody has been running around for the past few years looking for the ideal case study in serialized online video content like obsequious MBA students, but nobody is willing to take a risk. It's pathetic. 2009/3/10 Steve Watkins st...@dvmachine.com I presume they'd have been all over the space like a rash if there were more success stories on which to build the dream? Im out of date, havent found an indy web show I wanted to watch for years, find few compelling UK podcasts or video shows. Itunes podcast directory totally dominated by mainstream media, many 'average' people at work are now watching video online, but most of it is from the big networks, or very random youtube stuff. Granted the Media Buying agencies are in trouble in future, as the nature of media shifts, the death of print media, shrinking audience figures, but Im not surprised they arent innovating in this direction, compelling evidence that there is lots of money to be made in future isnt there, so maybe they think it would just be a waste, they dont see it as their future saviour. They need things to be on a certain scale in order to sustain middlemen like them, and it aint happening fast, if at all. Need to hear more success stories, or more brutally honest accounts of those who have been in this space and seen the reality. But as so many people in that space rely on selling something, and hype, there hasnt been the level of openness about this stuff, much sense of reality. We are caught between stupidly optimistic numbers and hype (that is fast vanishing in the economic crisis), and negative naysayers like myself. We have heard from a few people who made a commercial success of their shows, some who are stuck or had their backing removed. We see a company fail or people fallout from time to time which sometimes yields interesting details, though often diputed ones, but I dont hear anything like enough to begin to form a proper opinion. I just take the lack of sucess stories as a general indicator that all is not well. Im hardly convinced any of the parts of the jigsaw are in place, apart from the technology. There are a lack of shows that talented people want to make, a lack of viewers clamouring for such projects to get funding, a lack of middlemen, and a lack of companies wanting to advertise their stuff in this space. Online video for social communication has flourished, mass media, tv networks etc seem to be getting somewhere, but commercialised indy net video is a fail - maybe its just hard to monetarise no matter the reduced costs of production new distribution methods. Maybe indy fails because it tries to play the same game as the big boys, a game that is only suitable for the big boys, they made it, they trained people what to expect. And there is an overabundance of distribution space, far far more channels capacity than there are humans to make compelling content or to watch on a scale that can make real money that others can take a cut of. For everyone else there is less commercialisation to be found, gotta be in it for the love and joy. Hooray for the 'folk' aspects of humans and the net, its a wonderful thing, and I see far more hope of compelling content coming from the free art side of things than the commercial. Its quite hilarious that in several ways, the net is not the perfect tool for capitalism, it lends itself to other forms of human cooperation. Cheers Steve Elbows --- In videoblogging@yahoogroups.com videoblogging%40yahoogroups.com, Jeffrey Taylor thejeffreytay...@... wrote: But the ignorance of content creators is just part of the problem. Media Buying companies should have been reaching out to us long ago. Instead of clinging for dear life to lucrative-but-dwindling 30 second broadcast ads and print media buys, Media Buying agencies should have set a rate structure and a buying system for online video. Anyone in online video should know the names of these agencies like they would any other big-name service, but it seems they don't care to know us, and we don't care to know them. I always wondered why, and I think I got my answer this morning: they're in a bubble. -- Jeffrey Taylor 912 Cole St, #349 San Francisco, CA 94117 USA Mobile: +14157281264 Fax: +33177722734 http://twitter.com/jeffreytaylor http://organicconversations.com [Non-text portions of this message have been removed]
[videoblogging] Progress Update on the Unnamed Artistic Video Org.
I've shared a document with you called Unnamed Online Video Art Organization - The Plan: http://docs.google.com/Doc?id=dns7ws9_98g6cpvqgkinvite=569849030 It's not an attachment -- it's stored online at Google Docs. To open this document, just click the link above. --- Hi Everyone Just a quick update on the progress of the planning document for the as-yet unnamed non-profit organization for artistic online video. First and foremost, if you got this mail and have no idea what I am talking about, please take a look at the doc or ping me for the lowdown. So here's what's new: 1. Lots of collaborators of all shapes, sizes and types. We're glad you're here and really want you to contribute to the planning process! 2. Identity Crisis - We're looking for a name for the org so we can get a small online presence going and start creating a visual (logo). We've got some great candidates for names already, but we could use your word skills to come up with more. We'd like to put 10 candidates up for a vote soon, so time is of the essence! 3. Who are you? - We've added a section to the doc. in which people can list who they are and what skills they can bring to the table as this org gets going. This little census will be a big help, so please add yourself as soon as you can. 4. Etc. Etc. We've taken steps to broadly define online video art, and have gotten more precise with the org's purpose. Take a look and tell us if you agree or disagree. There's also some possible activities that we need to add to the org's scope, and any additions and feedback would be most helpful. There's more, but you'll have to look at the doc to see. Finally, just a reminder that anyone is welcome to come and collaborate. If you're having trouble inviting collaborators or have an allergy to google docs, please ping me and I will help in any way you can. Thanks to everyone for their time. The more we collaborate, the more we bring ideas to reality. Cheers, Jeffrey [Non-text portions of this message have been removed] Yahoo! Groups Links * To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ * Your email settings: Individual Email | Traditional * To change settings online go to: http://groups.yahoo.com/group/videoblogging/join (Yahoo! ID required) * To change settings via email: mailto:videoblogging-dig...@yahoogroups.com mailto:videoblogging-fullfeatu...@yahoogroups.com * To unsubscribe from this group, send an email to: videoblogging-unsubscr...@yahoogroups.com * Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
Re: [videoblogging] Media Buying Agencies with their head in the sand, vloggers suffer as a result
maybe this is why i can't call payless shoes and ask them to sponsor my shoe show? lol i laugh, but its serious. why do you think they havent thought to reach out to us? On Tue, Mar 10, 2009 at 9:35 AM, Jeffrey Taylor thejeffreytay...@gmail.comwrote: I just came across an article from HuffPo about Media Buying Agencies. For those of you who don't know, Media Buying Agencies are marketing service organizations that works with media to sell ad space to clients. This service used to be handled by the advertising agency, but in the 80's and 90's Media Buying Agencies such as OMD/PHD, Carat and Starcom/Mediavest emerged, doing the media buying job cheaper for most clients. While one will see many traditional Advertising Agencies giving some degree placement strategy as part of the overall strategic consulting package, the actual buying transactions themselves are done by Media Buying agencies. Media Buying services are pitched just like creative services, with good accounts bringing in millions. And for the videoblogger intent on working with advertisers to make the Meida Buying Agency is THE gatekeeper. What's always struck me these past years is that the videoblogging community rarely discusses these agencies, focusing more on brands/clients themselves. In other words, I see many vloggers going to a brand manager for Acme Soap to go for ad dollars, failing to mention their Media Buying agency or Ad agency. What's even more alarming is that for-profit vloggers are not understanding that strategic planning for media is done up to a year or more in advance, and that plans that were less flexible due to ever-tightening client pending controls (e.g. purchasing department approvals) are air-tight now due to the economy. But the ignorance of content creators is just part of the problem. Media Buying companies should have been reaching out to us long ago. Instead of clinging for dear life to lucrative-but-dwindling 30 second broadcast ads and print media buys, Media Buying agencies should have set a rate structure and a buying system for online video. Anyone in online video should know the names of these agencies like they would any other big-name service, but it seems they don't care to know us, and we don't care to know them. I always wondered why, and I think I got my answer this morning: they're in a bubble. In my years doing ad agency work, I had come to the conclusion that businesses that do the business of communicating seem to have the worst internal and industry communications. Internally, most marketing services agencies are miry messes with many opportunities lost. such is the case with online video. This belief was underlined when I read Jack Meyers' HuffPo article ( http://www.huffingtonpost.com/jack-myers/media-industry-will-be-me_b_173377.html ) this morning. Not only does Meyers state that Media Buying agencies are just now getting the concept of corporate responsibility and transparency, but Meyers also shows that many at a recent association gathering believe this economy, rife with systemic problems, will turn around in a matter of months. Here's the money quote from the article: This industry is in crisis, but it would be very difficult to perceive that reality if you attended industry gatherings in the past few weeks and listened to most of the rhetoric. Companies remain entrenched in the security that as bad as things might get in our business, the basic status quo will survive. Keep on keeping on, managers seem to believe, and all will be well. Once the economy turns around in the next few months, most executives seem to think, our business will turn around with it. But that assumption is as absurd as believing the real estate market will recover and return to normal in the next few months. WTF? I have been constantly amazed that there have been no representation from Media Buying agencies engaging with vloggers from the beginning, carving out a new revenue source for themselves and us. While there may be a few contrary examples, the fact that many of us don't know how Media Buying agencies fit into the strategic marketing process speaks to their failure to engage with us. They engage with the revenue streams that they know, and dismiss emerging mediums as being too cheap or out of their realm for them to deal with. Because of this, both agencies and content creaters are finding themselves financially crunched. Until we leverage our way into the strategic media planning process and create industry standards and best practices that include engagement with advertising and media buying agencies and their clients during their strategic planning process, we can expect the same crumbs from the few clients that can move small amounts of unplanned cash to social media. In other words, until we get into their process, independent content creators can expect a laborious route to profitability from ad
