Re: [videoblogging] Why Obama rules online video
btw, if you wanna see the event check out http://designmind.frogdesign.com/events/obama-and-politics-documenting-history-in-real-time.html or http://tinyurl.com/6356dh noel On Fri, Jul 18, 2008 at 09:59, Rupert [EMAIL PROTECTED] wrote: Amazing. I love the way that they understand the immediacy of it - getting it up there as it happens (19 minutes from shoot to post, in one case) And it's great that he wants to use this when he's president, to give access to otherwise closed meetings. Rupert http://twittervlog.tv/ On 18-Jul-08, at 7:13 AM, noel hidalgo wrote: jay, thanks for this snip. i too was at the presentation and the most important part of the presentation is stated in the first paragraph. (and also stated last night on CNN). if you want to dominate and be taken seriously, YOU must take this game seriously. if you look at the new media components from either side of the campaign, from the start Obama has used old school organizing with modern technology. from day one, Obama has had a smart and adaptable CTO who understands the power of concentric networks and has employed people with a diverse background. one part of the presentation that really stood out was the admission that the new media team comes from all walks of life. everyone was on board to do something unexpected, undocumented, unscripted and unproven. all in all, they came to explore their previous skills and pioneer the future. sage advice to all of us. On Fri, Jul 18, 2008 at 08:15, Jay dedman [EMAIL PROTECTED] wrote: http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how- we-owned-the-youtube-primary Obama's biggest advantage, Chaudhary said, was that his organization took video seriously from the start. The campaign has 50 staffers shooting, editing and posting video, most of it for online. Where Clinton would have just one staffer videotaping an event in Iowa, Obama often had five to provide multiple camera angles. They posted new video constantly, and quickly -- 19 minutes from shoot to post, in one case. And they'd ping community voters via email to alert them to new video. Obama's YouTube and web site metrics show that his online viewers aren't pups. The average viewer is 45 to 55 years old, Chaudhary said, a fact he found shocking. And while Chaudhary made plenty of humorous clips, they weren't the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on Ellen or Oprah. The viewing reflects a hunger not to be entertained, but to know something about the candidate. The technology was availble to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video. Now that they are, Chaudhary says Obama speaks of continuing to use the medium if elected: He pictures online fireside chats, and posting video of internal debates on topics like healthcare. Jay -- http://jaydedman.com 917 371 6790 [Non-text portions of this message have been removed] [Non-text portions of this message have been removed]
[videoblogging] Why Obama rules online video
http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how-we-owned-the-youtube-primary Obama's biggest advantage, Chaudhary said, was that his organization took video seriously from the start. The campaign has 50 staffers shooting, editing and posting video, most of it for online. Where Clinton would have just one staffer videotaping an event in Iowa, Obama often had five to provide multiple camera angles. They posted new video constantly, and quickly -- 19 minutes from shoot to post, in one case. And they'd ping community voters via email to alert them to new video. Obama's YouTube and web site metrics show that his online viewers aren't pups. The average viewer is 45 to 55 years old, Chaudhary said, a fact he found shocking. And while Chaudhary made plenty of humorous clips, they weren't the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on Ellen or Oprah. The viewing reflects a hunger not to be entertained, but to know something about the candidate. The technology was availble to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video. Now that they are, Chaudhary says Obama speaks of continuing to use the medium if elected: He pictures online fireside chats, and posting video of internal debates on topics like healthcare. Jay -- http://jaydedman.com 917 371 6790 [Non-text portions of this message have been removed]
Re: [videoblogging] Why Obama rules online video
jay, thanks for this snip. i too was at the presentation and the most important part of the presentation is stated in the first paragraph. (and also stated last night on CNN). if you want to dominate and be taken seriously, YOU must take this game seriously. if you look at the new media components from either side of the campaign, from the start Obama has used old school organizing with modern technology. from day one, Obama has had a smart and adaptable CTO who understands the power of concentric networks and has employed people with a diverse background. one part of the presentation that really stood out was the admission that the new media team comes from all walks of life. everyone was on board to do something unexpected, undocumented, unscripted and unproven. all in all, they came to explore their previous skills and pioneer the future. sage advice to all of us. On Fri, Jul 18, 2008 at 08:15, Jay dedman [EMAIL PROTECTED] wrote: http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how-we-owned-the-youtube-primary Obama's biggest advantage, Chaudhary said, was that his organization took video seriously from the start. The campaign has 50 staffers shooting, editing and posting video, most of it for online. Where Clinton would have just one staffer videotaping an event in Iowa, Obama often had five to provide multiple camera angles. They posted new video constantly, and quickly -- 19 minutes from shoot to post, in one case. And they'd ping community voters via email to alert them to new video. Obama's YouTube and web site metrics show that his online viewers aren't pups. The average viewer is 45 to 55 years old, Chaudhary said, a fact he found shocking. And while Chaudhary made plenty of humorous clips, they weren't the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on Ellen or Oprah. The viewing reflects a hunger not to be entertained, but to know something about the candidate. The technology was availble to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video. Now that they are, Chaudhary says Obama speaks of continuing to use the medium if elected: He pictures online fireside chats, and posting video of internal debates on topics like healthcare. Jay -- http://jaydedman.com 917 371 6790 [Non-text portions of this message have been removed]
Re: [videoblogging] Why Obama rules online video
Amazing. I love the way that they understand the immediacy of it - getting it up there as it happens (19 minutes from shoot to post, in one case) And it's great that he wants to use this when he's president, to give access to otherwise closed meetings. Rupert http://twittervlog.tv/ On 18-Jul-08, at 7:13 AM, noel hidalgo wrote: jay, thanks for this snip. i too was at the presentation and the most important part of the presentation is stated in the first paragraph. (and also stated last night on CNN). if you want to dominate and be taken seriously, YOU must take this game seriously. if you look at the new media components from either side of the campaign, from the start Obama has used old school organizing with modern technology. from day one, Obama has had a smart and adaptable CTO who understands the power of concentric networks and has employed people with a diverse background. one part of the presentation that really stood out was the admission that the new media team comes from all walks of life. everyone was on board to do something unexpected, undocumented, unscripted and unproven. all in all, they came to explore their previous skills and pioneer the future. sage advice to all of us. On Fri, Jul 18, 2008 at 08:15, Jay dedman [EMAIL PROTECTED] wrote: http://www.alleyinsider.com/2008/7/obama-s-video-guru-speaks-how- we-owned-the-youtube-primary Obama's biggest advantage, Chaudhary said, was that his organization took video seriously from the start. The campaign has 50 staffers shooting, editing and posting video, most of it for online. Where Clinton would have just one staffer videotaping an event in Iowa, Obama often had five to provide multiple camera angles. They posted new video constantly, and quickly -- 19 minutes from shoot to post, in one case. And they'd ping community voters via email to alert them to new video. Obama's YouTube and web site metrics show that his online viewers aren't pups. The average viewer is 45 to 55 years old, Chaudhary said, a fact he found shocking. And while Chaudhary made plenty of humorous clips, they weren't the most popular. Invariably the videos that got the most views were long clips of speeches, unscripted moments, or, say, an appearance on Ellen or Oprah. The viewing reflects a hunger not to be entertained, but to know something about the candidate. The technology was availble to do all of this, at this scale, four years ago. But it has taken this long for mainstream America to get comfortable with online video. Now that they are, Chaudhary says Obama speaks of continuing to use the medium if elected: He pictures online fireside chats, and posting video of internal debates on topics like healthcare. Jay -- http://jaydedman.com 917 371 6790 [Non-text portions of this message have been removed] [Non-text portions of this message have been removed]
