Hi all, As many others working in advertising companies I've been following very closely the announcement of Intelligent Tracking Prevention in the upcoming Safari 11. I wanted to get your thoughts about aligning the browser with the rest of the iOS platform: instead of relying on cookies, how about making the IDFA available in the browser ? I see many advantages to this solution: - It offers simple and global privacy controls to the user, on par with the iOS app ecosystem: - Users may reset their ID at any time from their phone - They can also easily completely opt out of personalized advertising - It removes the need for "cookie matching" between advertisers and publishers on the web, which is responsible today for a big share of the network overhead Is that something that Apple would consider aligned with the way they want to put users in control of their privacy ? I'd be happy to open a bug and post a patch if it helps the conversation (especially what should be done in private mode and/or if the users activate the DNT option). Thanks, Bruno
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