(splitting this thread off) I see this wasn't posted on the list, but the fundraising team answered the question as well on https://meta.wikimedia.org/wiki/Talk:Fundraising#Q:_How_do_banners_.26_campaigns_work.3F
Or at least, tried to do so in good faith. Unfortunately it doesn't answer the main question I had, which was (rephrased): what is the difference between on-season and off-season fundraising (bannerwise). It seems the answer is: only the level intensity of the banners is different: in-season you'll see a lot more banners and emails, off-season you should only see them sporadically. If I interpret it wrong, please shout out! Best, Lodewijk On Sat, Oct 10, 2015 at 9:41 PM, Leila Zia <le...@wikimedia.org> wrote: > Hi Lodewijk, > > On Sat, Oct 10, 2015 at 6:20 AM, Lodewijk <lodew...@effeietsanders.org> > wrote: > > > > > I'm a little confused though, so I hope you (or someone else) can clarify > > something for me: what does a campaign look like these days? Because I'm > > seeing banners all year round (I live in the Netherlands, maybe that > makes > > a difference), every now and then. But I also understood that the > campaigns > > nowadays are more sophisticated, and don't show the banner 100% any > longer, > > but only once per IP/computer/person? > > > > The Fundraising team can better address this but since we're in a long > weekend, I'll say as much as I know: > There are different kinds of campaigns, ones that go constantly in a > country for a period of time, those that go on for a sample of the traffic > in a country for a specific period of time. The team is trying to spread > the effort across the year so all our eggs are not in one basket which is > December. :-) > > In terms of frequency, I think the team experiments with different banner > frequencies. We know that if you see the banner more than 5 times, banner > fatigue will take over. So, I think we are mostly testing with showing > banners less than 5 times. For the December campaign in the US last year, > if I remember correctly, you would see it once big, and then after that as > a little bar on top of the page until you would close it or donate. > > Leila > > > > Thanks, > > > > Lodewijk > > > > On Fri, Oct 9, 2015 at 10:58 PM, Megan Hernandez < > mhernan...@wikimedia.org > > > > > wrote: > > > > > Hi all, > > > > > > There's a new Q1 fundraising update on meta > > > <https://meta.wikimedia.org/wiki/Fundraising#2015-2016_Q1_Update> and > > > posted here as well. > > > > > > The Wikimedia Foundation has just wrapped up the first quarter of the > > > 2015-16 fiscal year. Over these past three months, the fundraising team > > has > > > been running ran campaigns in Japan, Brazil, Malaysia, South Africa, > > > Belgium and Luxembourg and prepared for the upcoming year-end English > > > fundraising campaign. The online fundraising team missed the $6 million > > > goal for the quarter due to postponing the Italy fundraiser to October > to > > > support the Wiki Loves Monuments campaign. We raised roughly $5.7 > million > > > in the first quarter of the year and plan to make up for the loss in > the > > > next quarter. The 2014-15 fiscal year fundraising report > > > <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> > was > > > also posted in this quarter. If you haven’t read it yet, please do > check > > > out the report for a wealth of information on the last fiscal year. > > > > > > The team has used this first quarter to test a wide variety of brand > new > > > banners. From images, to banners highlighting photos from Commons, and > > > different messages, we’ve found a few new ways to share the fundraising > > > message with Wikipedia readers. With updated designs, we’ve ended the > > > quarter with a banner that performs roughly 20% better than the best- > > > performing banner from last quarter. Better performing banners are > > required > > > to raise a higher budget with declining traffic. We’ll continue testing > > new > > > banners into the next quarter and sharing highlights as we go. > > > > > > The banner message has also been updated with suggestions from the > > > Wikimedia community. Thank you to everyone who has suggested > improvements > > > so far! We have changed “We survive on donations averaging about $15” > to > > > “We are sustained by donations averaging about $15.” We’ve also changed > > > “Please help us end the fundraiser and get back to improving Wikipedia” > > to > > > “Please help us end the fundraiser and improve Wikipedia.” These > message > > > edits did not positively or negatively affect donations and were made > in > > > response to community feedback. In the past, we have also relied on > > > community feedback to improve our campaigns. In the last year, > community > > > feedback has led to improvements to the usability of the close X icon > > and a > > > new line to highlight the editing community, “Wikipedia is written by a > > > community of volunteers with a passion for sharing the world’s > > knowledge.” > > > All of these community suggestions remain in the banner. Another > sentence > > > that was briefly tested on a small percentage of users about a year ago > > > that received negative community feedback was “If everyone reading this > > > gave $3, we could keep it online and ad-free another year.” We did not > > end > > > up using that sentence for the campaign and we commit to not using it > in > > > any future campaign. In the next quarter, we are planning many more > > message > > > tests -- with both brand new ideas as well as smaller tweaks to the > > > existing text. If you have an idea to test, please share on the 2015-16 > > > test ideas page > > > <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas > >. > > > Thanks again to everyone who has shared ideas so far. > > > > > > This upcoming quarter will be our biggest of the year with campaigns in > > > Italy, France, the US, UK, Canada, Australia, New Zealand and Ireland. > > The > > > team is focused on providing the best donation invitation and > experience > > > possible to readers. We will be sharing plenty of more information > about > > > the upcoming campaigns over the next couple of months. Thank you for > your > > > support! > > > > > > -- > > > > > > Megan Hernandez > > > > > > Director of Online Fundraising > > > Wikimedia Foundation > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > > Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
