[Wikimedia-l] More new editors?

2014-03-07 Thread Charles Andrès
TLDR:transform the thank you campaign after the fundraising  in a Thank you 
campaign: became an editor


Following a really nice discussion of the swiss mailing list, I had a look in 
the statistics here: http://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htm

First, as unfortunately expected I notice the decrease between january 2013 and 
2014, but in the second time I've been surprised by the increase in january 
2014 comparing to december 2013.

I first thought the large press coverage of the decline of Wikipedia  had an 
effect to motivate new editors, but when looking to these charts 
http://reportcard.wmflabs.org/graphs/new_editors

I notice that every winter we have these increase of editors , most probably 
due to the fundraising campaign.

But unfortunately, like for Wiki Loves Monuments effect, this increase of new 
editors during a month is not enough to invert the tendency 
http://reportcard.wmflabs.org/graphs/active_editors

It has been discussed several time in the past, but I guess we should do it 
again, how can we turned the fundraising campaign in a massive outreach 
campaign?

I have two leads, the easy one and the complex one :-)


The easy one would be to add to the thank you message an invitation to 
join/meet/take information about users-group, thematic organisation or 
chapters. This move may help to improve the retention by a face to face 
approach.

The complex one would be to develop a system to invite people to contribute in 
specific article.

The main point would be to transform the thank you campaign in a Thank you 
campaign: became an editor
The idea is to display a banner inviting the reader to edit wikipedia. the 
concept is the following:
identify the categories of the page currently displayed
select three articles in these categories with a template “expand” or similar
http://en.wikipedia.org/wiki/Template:Empty_section
http://en.wikipedia.org/wiki/Template:Expand_section
http://fr.wikipedia.org/wiki/Mod%C3%A8le:Section_vide_ou_incompl%C3%A8te
displayed a message like:
You can also help Wikipedia by expanding an article, here are three articles 
that need your help, if you want to know how you can help, click on the topic 
you like :
article from category one
article from category two
article from category three (or random category)
after the reader click on the article, send him to the section to expand:
in edit mode, with a banner explaining the basics of editing or
with visual editor displaying a banner explaining this mode
after publication of the article, a thank you banner, explaining how to 
register, with a link to the create an account page


I start a page on meta to see if this idea can be 
discuss/expand/improved/deployed 
https://meta.wikimedia.org/wiki/Wikimedia_CH/outreach_fundraising_campaign


Thanks for your comment or your help, you can also took my idea , change it 
totally and turn it in something doable! :-D


Charles







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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Gryllida
At risk of not quite answering the question:

To keep our editors properly, we should make the software sufficiently 
reasonable and flexibly to automate routine work people encounter...

I couldn't get started at Wiktionary or Wikibooks easily due to my lack of 
linguistic or librarian background, and lack of tools to make elementary edits 
within such project scope — tools anyone can edit, using a standardized 
flexible framework, unlike the existing 'gadgets' which are so easy to break 
and difficult to write in a way which is easy to maintain, and share so little 
code.

On Fri, 7 Mar 2014, at 19:35, Charles Andrès wrote:
 TLDR:transform the thank you campaign after the fundraising  in a Thank you 
 campaign: became an editor
 
 
 Following a really nice discussion of the swiss mailing list, I had a look in 
 the statistics here: 
 http://stats.wikimedia.org/EN/TablesWikipediansEditsGt5.htm
 
 First, as unfortunately expected I notice the decrease between january 2013 
 and 2014, but in the second time I've been surprised by the increase in 
 january 2014 comparing to december 2013.
 
 I first thought the large press coverage of the decline of Wikipedia  had 
 an effect to motivate new editors, but when looking to these charts 
 http://reportcard.wmflabs.org/graphs/new_editors
 
 I notice that every winter we have these increase of editors , most probably 
 due to the fundraising campaign.
 
 But unfortunately, like for Wiki Loves Monuments effect, this increase of new 
 editors during a month is not enough to invert the tendency 
 http://reportcard.wmflabs.org/graphs/active_editors
 
 It has been discussed several time in the past, but I guess we should do it 
 again, how can we turned the fundraising campaign in a massive outreach 
 campaign?
 
 I have two leads, the easy one and the complex one :-)
 
 
 The easy one would be to add to the thank you message an invitation to 
 join/meet/take information about users-group, thematic organisation or 
 chapters. This move may help to improve the retention by a face to face 
 approach.
 
 The complex one would be to develop a system to invite people to contribute 
 in specific article.
 
 The main point would be to transform the thank you campaign in a Thank you 
 campaign: became an editor
 The idea is to display a banner inviting the reader to edit wikipedia. the 
 concept is the following:
 identify the categories of the page currently displayed
 select three articles in these categories with a template “expand” or similar
 http://en.wikipedia.org/wiki/Template:Empty_section
 http://en.wikipedia.org/wiki/Template:Expand_section
 http://fr.wikipedia.org/wiki/Mod%C3%A8le:Section_vide_ou_incompl%C3%A8te
 displayed a message like:
 You can also help Wikipedia by expanding an article, here are three articles 
 that need your help, if you want to know how you can help, click on the topic 
 you like :
 article from category one
 article from category two
 article from category three (or random category)
 after the reader click on the article, send him to the section to expand:
 in edit mode, with a banner explaining the basics of editing or
 with visual editor displaying a banner explaining this mode
 after publication of the article, a thank you banner, explaining how to 
 register, with a link to the create an account page
 
 
 I start a page on meta to see if this idea can be 
 discuss/expand/improved/deployed 
 https://meta.wikimedia.org/wiki/Wikimedia_CH/outreach_fundraising_campaign
 
 
 Thanks for your comment or your help, you can also took my idea , change it 
 totally and turn it in something doable! :-D
 
 
 Charles
 
 
 
 
 
 
 
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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Federico Leva (Nemo)

Charles Andrès, 07/03/2014 09:35:

I've been surprised by the increase in january 2014 comparing to december 2013.


You really shouldn't. It happens each January, check better. :)
Jan 2014+8%
   76273
Jan 2013+7%
   78717
Jan 2012+6%
   79000

etc.

Nemo

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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Anders Wennersten
And the same pattern on sv:wp. The first weeks of January is 
consistently over the years the most active period in a year.


It is the time before Universities starts and after Christmas and New 
Year. Lowest activity, also consistently over the years, is on Dec 24, 
and the two weeks after school/universities ends in Dec and June


Anders


Federico Leva (Nemo) skrev 2014-03-07 11:00:

Charles Andrès, 07/03/2014 09:35:
I've been surprised by the increase in january 2014 comparing to 
december 2013.


You really shouldn't. It happens each January, check better. :)
Jan 2014 +8%
   76273
Jan 2013 +7%
   78717
Jan 2012 +6%
   79000

etc.

Nemo

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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Charles Andrès
Yes, 

it's what I mean by I notice that every winter we have these increase of 
editors , most probably due to the fundraising campaign.

charles


Le 7 mars 2014 à 11:00, Federico Leva (Nemo) nemow...@gmail.com a écrit :

 Charles Andrès, 07/03/2014 09:35:
 I've been surprised by the increase in january 2014 comparing to december 
 2013.
 
 You really shouldn't. It happens each January, check better. :)
 Jan 2014  +8%
   76273
 Jan 2013  +7%
   78717
 Jan 2012  +6%
   79000
 
 etc.
 
 Nemo
 
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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Steven Walling
On Fri, Mar 7, 2014 at 8:35 AM, Charles Andrès 
charles.andres.w...@gmail.com wrote:

 TLDR:transform the thank you campaign after the fundraising  in a Thank
 you campaign: became an editor


We've tried this before and so far it hasn't worked very well. See results
from 2012-13 at
https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign

Generally speaking, we're moving away from trying to use banners to blast
lots of readers with the same messages. That's true in both fundraising
(where they've learned to only show someone a donation request 1-2 times)
and in editor engagement work. Our next work trying to convert unregistered
people to become editors is going to be focusing on targeting anonymous
editors, asking them to signup, and teaching them about the benefits of
having an account so they can make an informed choice. See draft docs at:
https://www.mediawiki.org/wiki/Anonymous_editor_acquisition

Steven
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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Federico Leva (Nemo)

Charles Andrès, 07/03/2014 11:20:

Yes,

it's what I mean by I notice that every winter we have these increase of editors , 
most probably due to the fundraising campaign.


That's certainly not the reason, as Anders explained and as can easily 
be seen in stats.
1) January is consistently the month of high growth since 2003 (highest 
since 2006) and I don't think we always had such banners?
2) It happens in projects where the banners no longer run (though they 
did in the 2010-2011 WIKIPEDIA FOREVER campaign IIRC):

http://stats.wikimedia.org/wiktionary/EN/TablesWikipediansEditsGt5.htm
Jan 2014+3%
  836
Jan 2013+4%
  843
Jan 2012+5%
  779

Not to mention that now fundraising banners are enabled all year long.

Nemo

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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Bohdan Melnychuk

Yeah I'd rather log in/register than would eye these banners :) --Base

07.03.2014 12:32, Federico Leva (Nemo) написав(ла):

Charles Andrès, 07/03/2014 11:20:

Yes,

it's what I mean by I notice that every winter we have these 
increase of editors , most probably due to the fundraising campaign.


That's certainly not the reason, as Anders explained and as can easily 
be seen in stats.
1) January is consistently the month of high growth since 2003 
(highest since 2006) and I don't think we always had such banners?
2) It happens in projects where the banners no longer run (though they 
did in the 2010-2011 WIKIPEDIA FOREVER campaign IIRC):

http://stats.wikimedia.org/wiktionary/EN/TablesWikipediansEditsGt5.htm
Jan 2014 +3%
  836
Jan 2013 +4%
  843
Jan 2012 +5%
  779

Not to mention that now fundraising banners are enabled all year long.

Nemo

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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Nathan
On Fri, Mar 7, 2014 at 5:28 AM, Steven Walling steven.wall...@gmail.comwrote:


 We've tried this before and so far it hasn't worked very well. See results
 from 2012-13 at

 https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign

 Generally speaking, we're moving away from trying to use banners to blast
 lots of readers with the same messages. That's true in both fundraising
 (where they've learned to only show someone a donation request 1-2 times)
 and in editor engagement work. Our next work trying to convert unregistered
 people to become editors is going to be focusing on targeting anonymous
 editors, asking them to signup, and teaching them about the benefits of
 having an account so they can make an informed choice. See draft docs at:
 https://www.mediawiki.org/wiki/Anonymous_editor_acquisition

 Steven


Are you sure that's not because the banners are poorly suited for what you
want to achieve? The create account link is hidden, the fact that the
banner is trying to entice you to join and contribute is not obvious, it's
content is similar enough to the regular fundraising banners that people
accustomed to ignoring the banners won't notice any difference, etc.

It seems... obvious that those banners would not ultimately be very
effective in converting readers to registered users, but I wouldn't use
that as a basis to dismiss the entire idea of outreach campaigns. Certainly
the WMF iterated the fundraising presentation many times before finding
highly effective methods.

So, as has been suggested on this list before (by me, and others), maybe
you should run a separate outreach campaign, with actually useful and
targeted banners, and not make it an exhausting carry-on of the fundraiser
or indistinguishably similar to fundraising banners.
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[Wikimedia-l] Language Engineering IRC Office Hour on March 12, 2014 (Wednesday) at 1700 UTC

2014-03-07 Thread Runa Bhattacharjee
[x-posted]

Hello,

The Wikimedia Language Engineering team will be hosting the monthly IRC
office hour on March 12, 2014 (Wednesday) at 1700 UTC/ 1000 PDT on
#wikimedia-office.

In this edition, we will be talking about our ongoing projects, like the
Content Translation tool[1]. Also, we would like to extend this invitation
specially to the students who are looking forward to participate in Google
Summer of Code (GSoC) 2014 and Outreach Program for Women (OPW) - Round 8,
for the Language Engineering projects[2] under Wikimedia. We will be happy
to answer your questions about our work and projects. Please see below for
the event details and check for local time at your location.

Questions can also be sent to me before the event. See you all at the IRC
office hour!

Thanks
Runa

[1] https://www.mediawiki.org/wiki/Content_translation
[2]
https://www.mediawiki.org/wiki/Mentorship_programs/Possible_projects#Internationalization_and_localization

Event Details:
==

# Date: March 12, 2014
# Time: 1700-1800 UTC, 1000-1100 PDT (Check local time:
http://www.timeanddate.com/worldclock/fixedtime.html?iso=20140312T1700)
# IRC channel: #wikimedia-office on irc.freenode.net

Agenda:
==
1. Ongoing Projects - Content Translation tool
2. GSoC and OPW - open house for Language Engineering projects
3. Q  A

-- 
Language Engineering - Outreach and QA Coordinator
Wikimedia Foundation
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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Keegan Peterzell
On Fri, Mar 7, 2014 at 4:32 AM, Federico Leva (Nemo) nemow...@gmail.comwrote:

 (though they did in the 2010-2011 WIKIPEDIA FOREVER campaign IIRC)


Minor quibble: WIKIPEDIA FOREVER was 2009 :)

THIS IS EVERYTHING WE KNOW

-- 
Keegan Peterzell
Community Liaison, Product
Wikimedia Foundation
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[Wikimedia-l] Call for volunteers - Individual Engagement Grants Committee

2014-03-07 Thread Steve Zhang
Hi all!

At the moment, the Individual Engagement grant committee has an open call
for volunteers :) We're looking for interested individuals who can put in
some time each round (we have two rounds a year) to brainstorm with
potential grantees, and help evaluate proposals for funding.

The call for volunteers closes March 9, so if you're interested please do
consider adding your name!

More detail can be found at
https://meta.wikimedia.org/wiki/Grants:IEG/Committee. We'd love to have you
on board :)

Regards,

Steven Zhang
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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Asaf Bartov
Another version of this that has been tried by WMF, more similar to
Charles's second suggestion, is documented here:
https://en.wikipedia.org/wiki/Wikipedia:Geo-targeted_Editors_Participation/report

   A.


On Fri, Mar 7, 2014 at 8:03 AM, Nathan nawr...@gmail.com wrote:

 On Fri, Mar 7, 2014 at 5:28 AM, Steven Walling steven.wall...@gmail.com
 wrote:

 
  We've tried this before and so far it hasn't worked very well. See
 results
  from 2012-13 at
 
 
 https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign
 
  Generally speaking, we're moving away from trying to use banners to blast
  lots of readers with the same messages. That's true in both fundraising
  (where they've learned to only show someone a donation request 1-2 times)
  and in editor engagement work. Our next work trying to convert
 unregistered
  people to become editors is going to be focusing on targeting anonymous
  editors, asking them to signup, and teaching them about the benefits of
  having an account so they can make an informed choice. See draft docs at:
  https://www.mediawiki.org/wiki/Anonymous_editor_acquisition
 
  Steven


 Are you sure that's not because the banners are poorly suited for what you
 want to achieve? The create account link is hidden, the fact that the
 banner is trying to entice you to join and contribute is not obvious, it's
 content is similar enough to the regular fundraising banners that people
 accustomed to ignoring the banners won't notice any difference, etc.

 It seems... obvious that those banners would not ultimately be very
 effective in converting readers to registered users, but I wouldn't use
 that as a basis to dismiss the entire idea of outreach campaigns. Certainly
 the WMF iterated the fundraising presentation many times before finding
 highly effective methods.

 So, as has been suggested on this list before (by me, and others), maybe
 you should run a separate outreach campaign, with actually useful and
 targeted banners, and not make it an exhausting carry-on of the fundraiser
 or indistinguishably similar to fundraising banners.
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Wikimedia Foundation http://www.wikimediafoundation.org

Imagine a world in which every single human being can freely share in the
sum of all knowledge. Help us make it a reality!
https://donate.wikimedia.org
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Re: [Wikimedia-l] Quarterly reviews of high priority WMF initiatives

2014-03-07 Thread Tilman Bayer
Minutes and slides from Wednesday's quarterly review of the
Foundation's Wikipedia Zero team are now available at
https://meta.wikimedia.org/wiki/Metrics_and_activities_meetings/Quarterly_reviews/Wikipedia_Zero/March_2014
.

On Wed, Dec 19, 2012 at 6:49 PM, Erik Moeller e...@wikimedia.org wrote:
 Hi folks,

 to increase accountability and create more opportunities for course
 corrections and resourcing adjustments as necessary, Sue's asked me
 and Howie Fung to set up a quarterly project evaluation process,
 starting with our highest priority initiatives. These are, according
 to Sue's narrowing focus recommendations which were approved by the
 Board [1]:

 - Visual Editor
 - Mobile (mobile contributions + Wikipedia Zero)
 - Editor Engagement (also known as the E2 and E3 teams)
 - Funds Dissemination Committe and expanded grant-making capacity

 I'm proposing the following initial schedule:

 January:
 - Editor Engagement Experiments

 February:
 - Visual Editor
 - Mobile (Contribs + Zero)

 March:
 - Editor Engagement Features (Echo, Flow projects)
 - Funds Dissemination Committee

 We'll try doing this on the same day or adjacent to the monthly
 metrics meetings [2], since the team(s) will give a presentation on
 their recent progress, which will help set some context that would
 otherwise need to be covered in the quarterly review itself. This will
 also create open opportunities for feedback and questions.

 My goal is to do this in a manner where even though the quarterly
 review meetings themselves are internal, the outcomes are captured as
 meeting minutes and shared publicly, which is why I'm starting this
 discussion on a public list as well. I've created a wiki page here
 which we can use to discuss the concept further:

 https://meta.wikimedia.org/wiki/Metrics_and_activities_meetings/Quarterly_reviews

 The internal review will, at minimum, include:

 Sue Gardner
 myself
 Howie Fung
 Team members and relevant director(s)
 Designated minute-taker

 So for example, for Visual Editor, the review team would be the Visual
 Editor / Parsoid teams, Sue, me, Howie, Terry, and a minute-taker.

 I imagine the structure of the review roughly as follows, with a
 duration of about 2 1/2 hours divided into 25-30 minute blocks:

 - Brief team intro and recap of team's activities through the quarter,
 compared with goals
 - Drill into goals and targets: Did we achieve what we said we would?
 - Review of challenges, blockers and successes
 - Discussion of proposed changes (e.g. resourcing, targets) and other
 action items
 - Buffer time, debriefing

 Once again, the primary purpose of these reviews is to create improved
 structures for internal accountability, escalation points in cases
 where serious changes are necessary, and transparency to the world.

 In addition to these priority initiatives, my recommendation would be
 to conduct quarterly reviews for any activity that requires more than
 a set amount of resources (people/dollars). These additional reviews
 may however be conducted in a more lightweight manner and internally
 to the departments. We're slowly getting into that habit in
 engineering.

 As we pilot this process, the format of the high priority reviews can
 help inform and support reviews across the organization.

 Feedback and questions are appreciated.

 All best,
 Erik

 [1] https://wikimediafoundation.org/wiki/Vote:Narrowing_Focus
 [2] https://meta.wikimedia.org/wiki/Metrics_and_activities_meetings
 --
 Erik Möller
 VP of Engineering and Product Development, Wikimedia Foundation

 Support Free Knowledge: https://wikimediafoundation.org/wiki/Donate

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Tilman Bayer
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Wikimedia Foundation
IRC (Freenode): HaeB

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Re: [Wikimedia-l] Quarterly reviews of high priority WMF initiatives

2014-03-07 Thread Samuel Klein
These quarterly reviews continue to be really interesting and useful.
 Thank you.  SJ

On Mon, Mar 3, 2014 at 9:31 PM, Tilman Bayer tba...@wikimedia.org wrote:
 Minutes and slides from Friday's quarterly review of the Foundation's
 Growth team are now available at

 https://meta.wikimedia.org/wiki/Metrics_and_activities_meetings/Quarterly_reviews/Growth/February_2014

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Re: [Wikimedia-l] More new editors?

2014-03-07 Thread Samuel Klein
Hello Charles,

I like this idea. Individual wikis can try this out effectively, in
many different ways, using geotargeting.  I wonder what sort of data
we can get out of such banners: can we track total views and
clickthroughs? (Is it any easier to get such data out of central
banners coordinated through Meta?)

Asaf mentioned the geo-targeted campaign in the Philippines. It was
not very successful; but noted:
no special tools are needed to attempt this, and interested community
 members could design and run their own experiments along these lines.

That seems like a constructive way to pursue this line of thinking.
There have only been a few small campaigns so far that invited people
to edit, so we don't yet know much about what works and what doesn't
work.

Charles Andrès charles.andres.w...@gmail.com wrote:

 The easy one would be to add to the thank you message an invitation to
 join/meet/take information about users-group, thematic organisation or 
 chapters.
 This move may help to improve the retention by a face to face approach.

This would be interesting: easy for a reader to say 'yes' and easy to
measure the result.  We could ask local groups which ones want signups
from geolocated readers, and run banners in that area that help
readers sign up.

 The complex one would be to develop a system to invite people to contribute 
 in specific article.

Yes.  This is complex in a way, but your suggestion is much simpler
than what has been tried so far: one click from the banner to editing
a section.   And inviting people to edit before asking them to
register also seems simpler.

 Identify the categories of the page currently displayed

Is it currently possible to page-target or category-target banners?
This would be useful for all sorts of messaging.

 I start a page on meta to see if this idea can be 
 discuss/expand/improved/deployed 
 https://meta.wikimedia.org/wiki/Wikimedia_CH/outreach_fundraising_campaign

 Thanks for your comment or your help, you can also took my idea , change it 
 totally and turn it in something doable! :-D

Thank you for sharing :)  I'm not yet sure how much of it is currently
doable, but it's a good area for experimentation.

Nathan writes:
 So, as has been suggested on this list before (by me, and others), maybe
 you should run a separate outreach campaign, with actually useful and
 targeted banners

How could we experiment with a large number of banners and campaigns,
driven by communities on individual wikis?  I don't know if any WMF
staff are considering this in the near future, but it's something that
anyone can organize.  Community groups can propose global banners via
CentralNotice on Meta (easier if they are run at a low %, or wiki- or
geo-targeted), and can run local banners as well, though with less
flexibility.

SJ

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