Re: [Wikimedia-l] [Gendergap-I] Re: Fundraising banners (again)

2014-12-06 Thread Ryan Kaldari
Why would you need an IT team to track the A/B testing? 100% of the code
for the banners and banner delivery is publicly accessible and there is a
detailed automatically-generated log of all changes to fundraising banners
and campaigns (https://meta.wikimedia.org/wiki/Special:CentralNoticeLogs).
If you want anybody to believe your asinine conspiracy theories, you're
going to need to point to some code to prove it.

Kaldari

On Fri, Dec 5, 2014 at 11:05 AM, Site Admin 1924@gmail.com wrote:

 Dear David

 This is yet another example of how Wikipedia is seriously broken

 Here is a screenshot of a deliberate full screen advt being thrust on
 the global south.
 http://i.imgur.com/2J0FgAP.jpg

 Our IT team has extensively engaged in tracking the A-B testing WMF is
 doing.
 Here are some raw findings

 1. WMF seems able to access Google's data base API to target logged-in
 Google
 users for their ads text content and initial banner size.

 2. Males get larger banners then females.

 3. Persons in UK and India get a large percentage of full screen ads.
 Something to do with

 4. Multiple viewed pages get these advts. In other words they don't
 stop / give up after you've clicked the X and said no.

 5. Logged in Wikipedian declared females {we had a tiny sample
 size on this} got advts no larger than 25% screen size.

 6. The more males refuse these advts by clicking the X,
 the larger the advt size on your next visit. In one case, an
 especially persistent no sayer, the banner width was 8x his
 actual screen width.

 HRA1924

 On 12/5/14, David Gerard dger...@gmail.com wrote:
  Just used a not-logged-in browser for once. Literally the whole page
  was the ad. It was startlingly obnoxious. I'm sure you can get
  startling click-through rates with an ad that appears to completely
  replace the thing you actually went to the page for.
 
  - d

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Re: [Wikimedia-l] [Gendergap-I] Re: Fundraising banners (again)

2014-12-06 Thread K. Peachey
The view at 3200x1800 http://i.imgur.com/IY28Tmp.png

On 6 December 2014 at 17:59, Ryan Kaldari rkald...@wikimedia.org wrote:

 Why would you need an IT team to track the A/B testing? 100% of the code
 for the banners and banner delivery is publicly accessible and there is a
 detailed automatically-generated log of all changes to fundraising banners
 and campaigns (https://meta.wikimedia.org/wiki/Special:CentralNoticeLogs).
 If you want anybody to believe your asinine conspiracy theories, you're
 going to need to point to some code to prove it.

 Kaldari

 On Fri, Dec 5, 2014 at 11:05 AM, Site Admin 1924@gmail.com wrote:

  Dear David
 
  This is yet another example of how Wikipedia is seriously broken
 
  Here is a screenshot of a deliberate full screen advt being thrust on
  the global south.
  http://i.imgur.com/2J0FgAP.jpg
 
  Our IT team has extensively engaged in tracking the A-B testing WMF is
  doing.
  Here are some raw findings
 
  1. WMF seems able to access Google's data base API to target logged-in
  Google
  users for their ads text content and initial banner size.
 
  2. Males get larger banners then females.
 
  3. Persons in UK and India get a large percentage of full screen ads.
  Something to do with
 
  4. Multiple viewed pages get these advts. In other words they don't
  stop / give up after you've clicked the X and said no.
 
  5. Logged in Wikipedian declared females {we had a tiny sample
  size on this} got advts no larger than 25% screen size.
 
  6. The more males refuse these advts by clicking the X,
  the larger the advt size on your next visit. In one case, an
  especially persistent no sayer, the banner width was 8x his
  actual screen width.
 
  HRA1924
 
  On 12/5/14, David Gerard dger...@gmail.com wrote:
   Just used a not-logged-in browser for once. Literally the whole page
   was the ad. It was startlingly obnoxious. I'm sure you can get
   startling click-through rates with an ad that appears to completely
   replace the thing you actually went to the page for.
  
   - d
 
  --
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  Gender Gap group.
  To unsubscribe from this group and stop receiving emails from it, send an
  email to gender-gap+unsubscr...@googlegroups.com.
  For more options, visit https://groups.google.com/d/optout.
 
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Re: [Wikimedia-l] Fundraising banners (again)

2014-12-06 Thread Russavia
It could be worse. Internet archive is running their banners at moment. Quote:

Internet Archive is a non-profit. We don’t run ads, but still need to
pay for servers and staff. If everyone reading this gave $75, we could
end our fundraiser right now. For the cost of buying a book, you can
make a book permanently available for the next generation. It’s is a
small amount to inform millions. Help us do more. Thank you.

Sorry, $75? :)

They also give a shoutout to WMF for making the fundraising banner
open source. Thanks for nothing WMF for making this intrusive begging
the future of online fundraising. ;)

Russavia


On Sat, Dec 6, 2014 at 2:11 AM, phoebe ayers phoebe.w...@gmail.com wrote:
 Hello all,

 I just re-read this whole thread (!) this morning and here are the
 themes of points raised that I'm seeing ... I'll add this to the talk
 of https://meta.wikimedia.org/wiki/Fundraising_principles too.

 Anything else I missed? My editorializing is in brackets [ ].

 ==communication re: fundraising season==
 * develop banner approaches in the off-season [the fundraising team
 already does this, but there's desire for community discussion too]
 * if you do something new (in a geography etc.) make sure you
 communicate it to the stakeholders
 * fundraising team seen as sometimes unresponsive [though acknowledged
 that this, the en.wp fundraiser, is their biggest crunch week]
 * Also many thanks for the acknowledged very efficient, remarkable job
 at fundraising to the team; The fundraising team is amazing at their
 jobs

 ==message content==
 * don't mislead about ads: potential implication that if we don't get
 the money we'll run ads is not ok [agreed.]
 * don't mislead about WMF finances: potential implication that we'll
 go off the air immediately if you don't donate is not ok [note, I'm
 not seeing this in the current message, but I may not be seeing it
 because every fundraising appeal I've ever gotten is crouched in
 crisis terms.]
 * message sounds like an obituary/doesn't sound like an obituary/is
 clear/is too American [the latter is a problem esp. with English
 Wikipedia messaging, I suspect]
 * comments about emails, too [note, previous donors get 1 email a year]
 * comment that 1/fundraiser a year is not true for those unlucky souls
 who get a/b tested
 * as contributors, we want to be proud of Wikimedia, and not
 demotivated by the banners. some find the fundraising demotivating
 because of above points.

 ==banner size==
 * pop-ups are no good [pretty clear consensus]
 * sticky banners no good [I'm not sure if there's consensus on this point]
 * banners that obscure content are no good [note, though we agree on
 the principle, I am personally skeptical about the claim of this
 banner interfering with our mission; the content is still right there]
  * mobile banners too big, x to dismiss too small

 ==brand image==
 * current messages are seen as harming brand image because of above
 content points
 * harming brand image is not ok [I think we're all agreed on this]
 * messages should encourage people to contribute content as well [def.
 worth exploring]
 * user sentiment analysis is important [possible action point: maybe
 user sentiment re: brand should be more highly weighted in the banner
 tests?]
 * what would happen if donors were shown financials alongside banners?
 [note this seems very impractical to me. The majority of donors do not
 have experience with big nonprofit finances or a scope of comparison.
 Yes, I look at the 990s of charities I give to, but I suspect I'm
 unusual in that way].

 ==data==
 * we want all the data, because we are Wikipedians
 * especially .. user sentiment methodology  raw data
 * social media reaction: it seems very negative/more negative than
 past??/how much is there/should we worry about it?
 * how many impressions do people see? Is it really less? [note, we've
 been trying to optimize for fewer impressions for a long while, hence
 the shorter fundraiser]

 ---

 Other questions for me:
 Nemo asks about minutes. I suspect they'll be out in a couple of
 weeks, and then there will be a week of delay or so as the board
 approves them. All delays are on the trustee end, not on the
 secretary's end. Note though that I already summarized probably the
 most exciting discussion.

 Andreas asks about the editor survey report. I looked through my
 papers the last time you asked, and I don't think I have it. I'd send
 it to you if I did.

 best,
 Phoebe

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Re: [Wikimedia-l] Fundraising banners (again)

2014-12-06 Thread Gerard Meijssen
Hoi,
I am really pleased that we have continuously enough money to do what needs
to be done. I am really pleased that the Dutch can deduct their gifts from
the tax man. As far as I know (from the moment this was arranged), it is
possible to have a European status for the WMF as well. Now that is an
annoyance that this is not realised.

I wholeheartedly want the WMF to spend more money in order to achieve more.
We do not realise our vision. We are not yet sharing in the sum of all
knowledge. We can share the knowledge that is available to us and THAT is
something we can realise more of this year.

Whining about effective fundraising is just that.. Please help us with
approaches that bring in the additional money to do even more in stead.
Thanks,
  GerardM

On 6 December 2014 at 10:50, Russavia russavia.wikipe...@gmail.com wrote:

 It could be worse. Internet archive is running their banners at moment.
 Quote:

 Internet Archive is a non-profit. We don’t run ads, but still need to
 pay for servers and staff. If everyone reading this gave $75, we could
 end our fundraiser right now. For the cost of buying a book, you can
 make a book permanently available for the next generation. It’s is a
 small amount to inform millions. Help us do more. Thank you.

 Sorry, $75? :)

 They also give a shoutout to WMF for making the fundraising banner
 open source. Thanks for nothing WMF for making this intrusive begging
 the future of online fundraising. ;)

 Russavia


 On Sat, Dec 6, 2014 at 2:11 AM, phoebe ayers phoebe.w...@gmail.com
 wrote:
  Hello all,
 
  I just re-read this whole thread (!) this morning and here are the
  themes of points raised that I'm seeing ... I'll add this to the talk
  of https://meta.wikimedia.org/wiki/Fundraising_principles too.
 
  Anything else I missed? My editorializing is in brackets [ ].
 
  ==communication re: fundraising season==
  * develop banner approaches in the off-season [the fundraising team
  already does this, but there's desire for community discussion too]
  * if you do something new (in a geography etc.) make sure you
  communicate it to the stakeholders
  * fundraising team seen as sometimes unresponsive [though acknowledged
  that this, the en.wp fundraiser, is their biggest crunch week]
  * Also many thanks for the acknowledged very efficient, remarkable job
  at fundraising to the team; The fundraising team is amazing at their
  jobs
 
  ==message content==
  * don't mislead about ads: potential implication that if we don't get
  the money we'll run ads is not ok [agreed.]
  * don't mislead about WMF finances: potential implication that we'll
  go off the air immediately if you don't donate is not ok [note, I'm
  not seeing this in the current message, but I may not be seeing it
  because every fundraising appeal I've ever gotten is crouched in
  crisis terms.]
  * message sounds like an obituary/doesn't sound like an obituary/is
  clear/is too American [the latter is a problem esp. with English
  Wikipedia messaging, I suspect]
  * comments about emails, too [note, previous donors get 1 email a year]
  * comment that 1/fundraiser a year is not true for those unlucky souls
  who get a/b tested
  * as contributors, we want to be proud of Wikimedia, and not
  demotivated by the banners. some find the fundraising demotivating
  because of above points.
 
  ==banner size==
  * pop-ups are no good [pretty clear consensus]
  * sticky banners no good [I'm not sure if there's consensus on this
 point]
  * banners that obscure content are no good [note, though we agree on
  the principle, I am personally skeptical about the claim of this
  banner interfering with our mission; the content is still right there]
   * mobile banners too big, x to dismiss too small
 
  ==brand image==
  * current messages are seen as harming brand image because of above
  content points
  * harming brand image is not ok [I think we're all agreed on this]
  * messages should encourage people to contribute content as well [def.
  worth exploring]
  * user sentiment analysis is important [possible action point: maybe
  user sentiment re: brand should be more highly weighted in the banner
  tests?]
  * what would happen if donors were shown financials alongside banners?
  [note this seems very impractical to me. The majority of donors do not
  have experience with big nonprofit finances or a scope of comparison.
  Yes, I look at the 990s of charities I give to, but I suspect I'm
  unusual in that way].
 
  ==data==
  * we want all the data, because we are Wikipedians
  * especially .. user sentiment methodology  raw data
  * social media reaction: it seems very negative/more negative than
  past??/how much is there/should we worry about it?
  * how many impressions do people see? Is it really less? [note, we've
  been trying to optimize for fewer impressions for a long while, hence
  the shorter fundraiser]
 
  ---
 
  Other questions for me:
  Nemo asks about minutes. I suspect they'll be out 

Re: [Wikimedia-l] Fundraising banners (again)

2014-12-06 Thread K. Peachey
On 6 December 2014 at 20:47, Gerard Meijssen gerard.meijs...@gmail.com
wrote:

 Whining about effective fundraising is just that.. Please help us with
 approaches that bring in the additional money to do even more in stead.
 Thanks,
   GerardM


Oh, I don't know, maybe have smaller ads which don't cover up whole screens
or over half (like in my case). We have seemed to do alright with smaller
[screen wise] ads in previous years, which we could more efftively target
rather then pushing people away.
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Re: [Wikimedia-l] Fundraising banners (again)

2014-12-06 Thread Anthony Cole
Phoebe, you said, ... in our meeting the board discussed whether we
should try to raise more money now to build our long-term reserves
(which I personally think is wise, given current trends).

Phoebe and Samuel, I would be very concerned if your foundation created an
endowment fund to ensure its survival in perpetuity. If your foundation
were to disappear tomorrow, there would be a moment of chaos, followed by
business as usual, with hosting supplied by another (possibly
pre-existing), hopefully competent non-profit with a mission to educate.

I'm very optimistic that Lila is turning things around, but all we have to
go on at the moment is the past performance of your foundation. Your
failure of a foundation that has added nothing to the reliability and value
of the world's encyclopedia, while sucking up hundreds of millions of
readers' dollars does not deserve immortality, based on its performance up
to now. Consider an endowment fund when you have a track record that
justifies one.







Anthony Cole http://en.wikipedia.org/wiki/User_talk:Anthonyhcole


On Sat, Dec 6, 2014 at 9:58 PM, K. Peachey p858sn...@gmail.com wrote:

 On 6 December 2014 at 20:47, Gerard Meijssen gerard.meijs...@gmail.com
 wrote:

  Whining about effective fundraising is just that.. Please help us with
  approaches that bring in the additional money to do even more in stead.
  Thanks,
GerardM
 

 Oh, I don't know, maybe have smaller ads which don't cover up whole screens
 or over half (like in my case). We have seemed to do alright with smaller
 [screen wise] ads in previous years, which we could more efftively target
 rather then pushing people away.
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Re: [Wikimedia-l] To donate or not

2014-12-06 Thread Anthony Cole
A similar line from the UK's Telegraph:

http://www.telegraph.co.uk/finance/comment/citydiary/11276717/Dashwood-Ladbrokes-on-the-inside-track-for-bookies-next-CEO.html

Quote:

Dashwood was confused to see a large banner ad flashing up on *the
Wikipedia homepage * http://en.wikipedia.org/wiki/Main_Pagelast week. The
site was asking visitors for money, claiming that it “survives” on
donations averaging about $15.

“To protect our independence, we’ll never run ads,” said Wikipedia’s online
ad. “If everyone reading this right now gave $3, our fundraiser would be
done within an hour.”

But Wikipedia hardly needs to scrabble around for small change. Latest
accounts for the Wikimedia Foundation, which controls the online library,
report revenues of $52.8m in the year to June, up from $48.6m in 2013, with
cash and “cash equivalents” up $5.7m to $27.9m.

The foundation also spent more than $680,000 on office furniture – a $2,862
allowance for each of its 239 paid employees. Presumably, the “small
non-profit” organisation doesn’t shop at Ikea.


Anthony Cole http://en.wikipedia.org/wiki/User_talk:Anthonyhcole


On Sat, Dec 6, 2014 at 6:14 AM, svetlana svetl...@fastmail.com.au wrote:

 Hi,

 Milos Rancic wrote:
  For example, I am sure that there are many people outside who
  would be willing to donate ~$10/month if they don't have to think
  about that (i.e., opt-in for monthly charge).

 I think that's precisely what happens to Chapters membership. And Chapters
 members probably have a say (?) in what the Chapters do. There is no
 Wikimedia membership, however.

 --
 svetlana

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Re: [Wikimedia-l] [Gendergap-I] Re: Fundraising banners (again)

2014-12-06 Thread Marc A. Pelletier

On 14-12-06 04:44 AM, K. Peachey wrote:

The view at 3200x1800http://i.imgur.com/IY28Tmp.png


... yes?  Your point is?

Clearly the banner was constructed to occupy the width of the window, 
and it's height will be proportional to that (taking into account font 
metrics).


I'm no fan of the current banners - if only because they place too much 
emphasis on money and not enough on other ways to contribute - but the 
current conspiracy theories have descended from hyperbole into complete 
discconect from reality theory.


-- Marc


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Re: [Wikimedia-l] Invitation to WMF November 2014 Metrics Activities Meeting: Thursday, December 4, 19:00 UTC

2014-12-06 Thread Samuel Klein
On Thu, Dec 4, 2014 at 7:18 PM, Asaf Bartov abar...@wikimedia.org wrote:

 On Thu, Dec 4, 2014 at 1:23 PM, C. Scott Ananian canan...@wikimedia.org

  Will investment in the Content Translation
  tool affect the balance between enwiki and local wiki pageviews going
  forward?
 

 That would be one long-term effect to watch for, I think!


I was blown away by the progress in the Content Translation tools +
interfaces that I saw a couple of months ago.  These are beautiful and
empowering; they deserve very wide use indeed.

S
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Re: [Wikimedia-l] Fundraising banners (again)

2014-12-06 Thread svetlana
Hi all.

Not doing propaganda is in the core of Wikimedia mission. I am not hurt by how 
big the banner is. I am hurt by its bias, bias of two types — lack of 
neutrality, and bias by lack of detail. I believe that the WMF should make the 
banner more informative and more neutral (including explanations how people may 
get involved with Chapters, IEG grants, and structured feedback Lila and others 
recently started asking what people need).

-- 
svetlana

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[Wikimedia-l] [Wikimedia Announcements] The Signpost -- Volume 10, Issue 47 -- 03 December 2014

2014-12-06 Thread Wikipedia Signpost
Featured content: ABCD: Any Body Can Dance!
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2014-12-03/Featured_content

In the media: Embroidery and cheese
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2014-12-03/In_the_media

Op-ed: Who edits health-related content on Wikipedia and why?
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2014-12-03/Op-ed

Traffic report: Turkey and a movie
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2014-12-03/Traffic_report

WikiProject report: Today on the island
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2014-12-03/WikiProject_report


Single page view
http://en.wikipedia.org/wiki/Wikipedia:Signpost/Single

PDF version
http://en.wikipedia.org/wiki/Book:Wikipedia_Signpost/2014-12-03


https://www.facebook.com/wikisignpost / https://twitter.com/wikisignpost
--
Wikipedia Signpost Staff
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost

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