Re: [Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread Peter Southwood
Would this be for US only or worldwide?
Cheers, Peter

-Original Message-
From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On Behalf Of 
James Salsman
Sent: Friday, June 15, 2018 10:11 PM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] Executive Director's Letter to Donors

Regarding https://twitter.com/SuePGardner/status/998302792946102273

I propose that the Executive Director resume regular periodic
correspondence with donors on other ways they can support the
movement, beyond copyright and internet law advocacy that the
Foundation traditionally supports directly and indirectly. In
particular, I propose that the Executive Director ask donors to
support other organizations which are working for free college,[1-4]
single payer universal health care,[5] shorter work weeks,[6-7]
payroll subsidies,[8] and two-bracket taxation.[9]

I believe all of these goals are favored by wikimedians, for
wikimedians, I predict at around 80% for the least popular. If there
is any question I ask that a statistically robust and significant
survey of the question among community and staff be conducted with the
urgency commensurate that work in these areas deserves.

Best regards,
Jim Salsman

[1] 
https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html

[2] 
https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf

[3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf

[4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf

[5] https://twitter.com/jsalsman/status/1007106802507378689

[6] 
https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/

[7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length

[8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit

[9] 
https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf

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Re: [Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread Dennis During
I'd reconsider contributing content to WMF projects if WMF became a
partisan on issues outside its basic remit.

On Jun 15, 2018 16:11, "James Salsman"  wrote:

Regarding https://twitter.com/SuePGardner/status/998302792946102273

I propose that the Executive Director resume regular periodic
correspondence with donors on other ways they can support the
movement, beyond copyright and internet law advocacy that the
Foundation traditionally supports directly and indirectly. In
particular, I propose that the Executive Director ask donors to
support other organizations which are working for free college,[1-4]
single payer universal health care,[5] shorter work weeks,[6-7]
payroll subsidies,[8] and two-bracket taxation.[9]

I believe all of these goals are favored by wikimedians, for
wikimedians, I predict at around 80% for the least popular. If there
is any question I ask that a statistically robust and significant
survey of the question among community and staff be conducted with the
urgency commensurate that work in these areas deserves.

Best regards,
Jim Salsman

[1]
https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html

[2]
https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf

[3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf

[4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf

[5] https://twitter.com/jsalsman/status/1007106802507378689

[6]
https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/

[7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length

[8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit

[9]
https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf

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Re: [Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread James Salsman
Thanks. I'd also like to temporarily relinquish work on
https://goo.gl/forms/BZVgFgFs8P5pCNUW2 to the Foundation. -Best
regards, Jim


On Fri, Jun 15, 2018 at 2:46 PM, Joseph Seddon  wrote:
> Hi James.
>
> Your suggestion is noted but there are lot's of things that we want to do
> with email but only a finite amount of resources in this area with which to
> achieve it so it'll be something for to thinking about in the future.
>
> Many Thanks
> Seddon
>
>
>
> On Fri, Jun 15, 2018 at 9:11 PM James Salsman  wrote:
>
>> Regarding https://twitter.com/SuePGardner/status/998302792946102273
>>
>> I propose that the Executive Director resume regular periodic
>> correspondence with donors on other ways they can support the
>> movement, beyond copyright and internet law advocacy that the
>> Foundation traditionally supports directly and indirectly. In
>> particular, I propose that the Executive Director ask donors to
>> support other organizations which are working for free college,[1-4]
>> single payer universal health care,[5] shorter work weeks,[6-7]
>> payroll subsidies,[8] and two-bracket taxation.[9]
>>
>> I believe all of these goals are favored by wikimedians, for
>> wikimedians, I predict at around 80% for the least popular. If there
>> is any question I ask that a statistically robust and significant
>> survey of the question among community and staff be conducted with the
>> urgency commensurate that work in these areas deserves.
>>
>> Best regards,
>> Jim Salsman
>>
>> [1]
>> https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html
>>
>> [2]
>> https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf
>>
>> [3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf
>>
>> [4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf
>>
>> [5] https://twitter.com/jsalsman/status/1007106802507378689
>>
>> [6]
>> https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/
>>
>> [7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length
>>
>> [8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit
>>
>> [9]
>> https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf
>>
>> ___
>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> New messages to: Wikimedia-l@lists.wikimedia.org
>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> 
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> ___
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Re: [Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread Chris Keating
Very diplomatic, Seddon!

But... no. Seriously. Let's not pretend that having the WMF ED send a
bunch of emails to Wikimedia donors about general US public policy
issues is a remotely good idea.

Chris



On Fri, Jun 15, 2018 at 9:46 PM, Joseph Seddon  wrote:
> Hi James.
>
> Your suggestion is noted but there are lot's of things that we want to do
> with email but only a finite amount of resources in this area with which to
> achieve it so it'll be something for to thinking about in the future.
>
> Many Thanks
> Seddon
>
>
>
> On Fri, Jun 15, 2018 at 9:11 PM James Salsman  wrote:
>
>> Regarding https://twitter.com/SuePGardner/status/998302792946102273
>>
>> I propose that the Executive Director resume regular periodic
>> correspondence with donors on other ways they can support the
>> movement, beyond copyright and internet law advocacy that the
>> Foundation traditionally supports directly and indirectly. In
>> particular, I propose that the Executive Director ask donors to
>> support other organizations which are working for free college,[1-4]
>> single payer universal health care,[5] shorter work weeks,[6-7]
>> payroll subsidies,[8] and two-bracket taxation.[9]
>>
>> I believe all of these goals are favored by wikimedians, for
>> wikimedians, I predict at around 80% for the least popular. If there
>> is any question I ask that a statistically robust and significant
>> survey of the question among community and staff be conducted with the
>> urgency commensurate that work in these areas deserves.
>>
>> Best regards,
>> Jim Salsman
>>
>> [1]
>> https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html
>>
>> [2]
>> https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf
>>
>> [3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf
>>
>> [4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf
>>
>> [5] https://twitter.com/jsalsman/status/1007106802507378689
>>
>> [6]
>> https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/
>>
>> [7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length
>>
>> [8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit
>>
>> [9]
>> https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf
>>
>> ___
>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> New messages to: Wikimedia-l@lists.wikimedia.org
>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> 
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> ___
> Wikimedia-l mailing list, guidelines at: 
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and 
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 
> 

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Re: [Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread Joseph Seddon
Hi James.

Your suggestion is noted but there are lot's of things that we want to do
with email but only a finite amount of resources in this area with which to
achieve it so it'll be something for to thinking about in the future.

Many Thanks
Seddon



On Fri, Jun 15, 2018 at 9:11 PM James Salsman  wrote:

> Regarding https://twitter.com/SuePGardner/status/998302792946102273
>
> I propose that the Executive Director resume regular periodic
> correspondence with donors on other ways they can support the
> movement, beyond copyright and internet law advocacy that the
> Foundation traditionally supports directly and indirectly. In
> particular, I propose that the Executive Director ask donors to
> support other organizations which are working for free college,[1-4]
> single payer universal health care,[5] shorter work weeks,[6-7]
> payroll subsidies,[8] and two-bracket taxation.[9]
>
> I believe all of these goals are favored by wikimedians, for
> wikimedians, I predict at around 80% for the least popular. If there
> is any question I ask that a statistically robust and significant
> survey of the question among community and staff be conducted with the
> urgency commensurate that work in these areas deserves.
>
> Best regards,
> Jim Salsman
>
> [1]
> https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html
>
> [2]
> https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf
>
> [3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf
>
> [4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf
>
> [5] https://twitter.com/jsalsman/status/1007106802507378689
>
> [6]
> https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/
>
> [7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length
>
> [8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit
>
> [9]
> https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf
>
> ___
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: Wikimedia-l@lists.wikimedia.org
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> 



-- 
Seddon

*Community and Audience Engagement Associate*
*Advancement (Fundraising), Wikimedia Foundation*
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Re: [Wikimedia-l] [Wikimedia Announcements] Board of Trustees April 2018 meeting minutes

2018-06-15 Thread Alex Monk
"*Non-Board members present:* [...], Jaime Villagomez (Treasurer; Chief
Financial Officer)"

On Fri, 15 Jun 2018, 20:46 James Salsman,  wrote:

> Hi Chris,
>
> Thanks for posting the minutes. Regarding "Jaime presented a proposed
> revision to the Foundation investment policy that shifted to a model
> more focused on cash preservation than on short-term equity," who is
> Jamie and why is appreciation not considered a goal on equal footing
> with (and subsumed by first principles in) appreciation?
>
> Best regards,
> Jim
>
>
> On Tue, Jun 12, 2018 at 3:38 PM, Charles M. Roslof
>  wrote:
> > Hi all,
> >
> > The Wikimedia Foundation Board of Trustees has approved and published
> > minutes from its meeting on April 19, 2018:
> > https://wikimediafoundation.org/wiki/Minutes/2018-04-19
> >
> > Best,
> >
> > Charles M. Roslof
> > Legal Counsel
> > Wikimedia Foundation
> > cros...@wikimedia.org
> > (415) 839-6885
> >
> > NOTICE: As an attorney for the Wikimedia Foundation, for legal/ethical
> > reasons I cannot give legal advice to, or serve as a lawyer for,
> community
> > members, volunteers, or staff members in their personal capacity. For
> more
> > on what this means, please see our legal disclaimer.
> >
> > ___
> > Please note: all replies sent to this mailing list will be immediately
> > directed to Wikimedia-l, the public mailing list of the Wikimedia
> community.
> > For more information about Wikimedia-l:
> > https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> > ___
> > WikimediaAnnounce-l mailing list
> > wikimediaannounc...@lists.wikimedia.org
> > https://lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l
> >
>
> ___
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[Wikimedia-l] Executive Director's Letter to Donors

2018-06-15 Thread James Salsman
Regarding https://twitter.com/SuePGardner/status/998302792946102273

I propose that the Executive Director resume regular periodic
correspondence with donors on other ways they can support the
movement, beyond copyright and internet law advocacy that the
Foundation traditionally supports directly and indirectly. In
particular, I propose that the Executive Director ask donors to
support other organizations which are working for free college,[1-4]
single payer universal health care,[5] shorter work weeks,[6-7]
payroll subsidies,[8] and two-bracket taxation.[9]

I believe all of these goals are favored by wikimedians, for
wikimedians, I predict at around 80% for the least popular. If there
is any question I ask that a statistically robust and significant
survey of the question among community and staff be conducted with the
urgency commensurate that work in these areas deserves.

Best regards,
Jim Salsman

[1] 
https://www.huffingtonpost.com/2015/01/16/free-community-college-california_n_6474940.html

[2] 
https://www.treasury.gov/connect/blog/Documents/20121212_Economics%20of%20Higher%20Ed_vFINAL.pdf

[3] https://www.docdroid.net/epSjOI2/peracchi2006.pdf

[4] https://www.docdroid.net/joXd2MZ/heckman2006.pdf

[5] https://twitter.com/jsalsman/status/1007106802507378689

[6] 
https://www.weforum.org/agenda/2016/03/does-working-fewer-hours-make-you-more-productive/

[7] https://en.wikipedia.org/wiki/Workweek_and_weekend#Length

[8] https://en.wikipedia.org/wiki/Making_Work_Pay_tax_credit

[9] 
https://pdfs.semanticscholar.org/1595/12bb30b0ceddfe0525addf777bb2c31542b6.pdf

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Re: [Wikimedia-l] [Wikimedia Announcements] Board of Trustees April 2018 meeting minutes

2018-06-15 Thread James Salsman
Hi Chris,

Thanks for posting the minutes. Regarding "Jaime presented a proposed
revision to the Foundation investment policy that shifted to a model
more focused on cash preservation than on short-term equity," who is
Jamie and why is appreciation not considered a goal on equal footing
with (and subsumed by first principles in) appreciation?

Best regards,
Jim


On Tue, Jun 12, 2018 at 3:38 PM, Charles M. Roslof
 wrote:
> Hi all,
>
> The Wikimedia Foundation Board of Trustees has approved and published
> minutes from its meeting on April 19, 2018:
> https://wikimediafoundation.org/wiki/Minutes/2018-04-19
>
> Best,
>
> Charles M. Roslof
> Legal Counsel
> Wikimedia Foundation
> cros...@wikimedia.org
> (415) 839-6885
>
> NOTICE: As an attorney for the Wikimedia Foundation, for legal/ethical
> reasons I cannot give legal advice to, or serve as a lawyer for, community
> members, volunteers, or staff members in their personal capacity. For more
> on what this means, please see our legal disclaimer.
>
> ___
> Please note: all replies sent to this mailing list will be immediately
> directed to Wikimedia-l, the public mailing list of the Wikimedia community.
> For more information about Wikimedia-l:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> ___
> WikimediaAnnounce-l mailing list
> wikimediaannounc...@lists.wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/wikimediaannounce-l
>

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[Wikimedia-l] [Wikimedia Announcements] Board of Trustees April 2018 meeting minutes

2018-06-15 Thread Charles M. Roslof
Hi all,

The Wikimedia Foundation Board of Trustees has approved and published
minutes from its meeting on April 19, 2018:
https://wikimediafoundation.org/wiki/Minutes/2018-04-19

Best,

Charles M. Roslof
Legal Counsel
Wikimedia Foundation
cros...@wikimedia.org
(415) 839-6885

NOTICE: As an attorney for the Wikimedia Foundation, for legal/ethical
reasons I cannot give legal advice to, or serve as a lawyer for, community
members, volunteers, or staff members in their personal capacity. For more
on what this means, please see our legal disclaimer
.
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[Wikimedia-l] [Wikimedia Announcements] This Month in GLAM: May 2018

2018-06-15 Thread The 'This Month in GLAM' team
*This Month in GLAM* is a monthly newsletter documenting recent happenings
within the GLAM project, such as content donations, residencies, events and
more. GLAM is an acronym of *G*alleries, *L*ibraries, *A*rchives and *M*useums.
You can find more information on the project at glamwiki.org.

*This Month in GLAM – Issue V, Volume VIII – May 2018*
--


Armenia report: GLAM meetings and collaborations
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Armenia_report

Australia report: GLAM Peak having impact & International Museum Day
edit-a-thon
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Australia_report

Belgium report: Public domain month celebration; Edit-a-thon Amnesty
International Vlaanderen; Upcoming photo contest: Wiki Loves Heritage
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Belgium_report

Brazil report: New milestones for Brazilian GLAMs
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Brazil_report

France report: Bibliothèque universitaire de la Sorbonne; Laboratoire
Latmos; Study day on photographic as heritage
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/France_report

Germany report: Two fantastic weekends with science fiction literature and
the history of mining made audible
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Germany_report

Ireland report: First Irish GLAM upload to Wikimedia Commons; Hunt Museum
is first Irish GLAM to donate images to Wikimedia Commons
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Ireland_report

Italy report: Contests, webinair and meetings
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Italy_report

Macedonia report: GLAM activities
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Macedonia_report

Netherlands report: Women Tech Storm, GWToolset workshop and Wiki goes
Caribbean
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Netherlands_report

Norway report: Bodil Biørn and human rights
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Norway_report

Portugal report: FEM's GLAM and Guinea-Bissau
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Portugal_report

Russia report: GLAM in Russia: need more contests
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Russia_report

Serbia report: Wikipedian in residence in the Museum of Yugoslavia
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Serbia_report

Sweden report: Democracy; Museum of World Culture
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Sweden_report

UK report: Scottish Library and Information Council
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USA report: AfroCROWD Wikipedia Editor's Article on Doria Ragland Tops Wiki
Search List For UK Royal Wedding: Libraries Key in her Wikipedian Journey
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/USA_report

Wikipedia Library report: Books & Bytes
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Wikidata report: EuropeanaTech conference, Lexicographical data, plus all
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http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/Wikidata_report

WMF GLAM report: Recent travels; Structured Data on Commons updates
http://outreach.wikimedia.org/wiki/GLAM/Newsletter/May_2018/Contents/WMF_GLAM_report

Calendar: June's GLAM events
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Re: [Wikimedia-l] Second Fundraising experiment on Facebook

2018-06-15 Thread James Salsman
Caitlin,

Are we planning to compare the costs and outcomes of donation appeals
using other internet advertisers?

I predict Nextdoor.com have a substantially lower cost per donation
than Facebook, but there is only one way to find out. I would say the
same for Google Adwords and Bing ads, in that they should cost less
per the same donated amounts than Facebook, but probably not
Nextdoor.com.

Please post detailed conversions statistics to the Updates page on meta.

Best regards,
Jim

On Fri, Jun 15, 2018 at 10:09 AM, Caitlin Cogdill
 wrote:
> Hello all,
>
> A year ago, the WMF Fundraising team ran an experiment showing donation
> appeals on Facebook. While the experiment was valuable, we need more
> experience and data to properly assess Facebook’s viability as a potential
> revenue channel. This is important to us because leveraging Facebook’s
> broad audience allows us to meet our users where they prefer to engage
> online.
>
> Over the last few months, we have been working on content variations for a
> new experiment, trying content more closely based on the messaging that
> already performs well on Wikipedia. *I’m writing today to say we will be
> launching our second Facebook ads experiment on Monday, June 18.*
>
> We would like to note we are approaching this test with caution and are
> making every effort to protect our donors’ information. We’ve been working
> closely with the Foundation’s Legal team to re-review Facebook’s latest
> policies and terms of service before a single ad is placed. We are not
> uploading our donor lists to Facebook for any list matching or donor
> suppression (meaning active Wikipedia donors may see these ads). All ads
> will direct donors to the Foundation’s hosted donation pages, and we are
> not sending Facebook any conversion metrics or personally identifiable
> information on who donates from the ads we run.
>
> The parameters for this experiment are very similar to those my colleague
> Sam laid out in his email last year, which I am including below for
> reference. The high level details are:
>
> *WHEN:* Beginning Monday, June 18 - appx June 30
> *WHO:* Facebook users in the US who speak English. We will do some more
> specific demographic targeting based on age, education, and interests, but
> are deliberately starting by casting a wide net for this experiment.
> *COST: *We are committing $5,000 USD in a cost per click agreement. If this
> experiment shows promising results, we may commit more funds to additional
> creative tests.
>
> Facebook advertising is not yet a fixture of our long-term fundraising
> strategy; this is simply an experiment to help us gauge how valuable this
> platform could be to us in the future. If we decide to more permanently
> integrate Facebook into our budget and strategy, we will follow up.
>
> If you have questions about this experiment, please don't hesitate to ask.
>
> Thanks,
> Caitlin
>
>
> -- Forwarded message --
> From: Samuel Patton 
> Date: Thu, Jun 29, 2017 at 10:58 AM
> Subject: [Wikimedia-l] Fundraising pilot on Facebook
> To: Wikimedia Mailing List 
>
>
> Hi everyone,
>
> I'm writing to let you know about a project we're trying on the
> Foundation's fundraising team. Thanks to all the help and advice we've
> received from our colleagues in Communications, Legal, and Community
> Engagement.
>
> *I've posted this announcement as an update on Fundraising's Meta Page
> , and would be happy
> to answer questions and keep the discussion up there.*
>
> Over the next three weeks, the Advancement team will be conducting a small
> fundraising pilot on Facebook and Instagram. This will involve sponsored
> posts, served in English to people in the United States, that will direct
> users to donate to the Foundation using our own donation processing pages.
>
> Fundraising is always interested in exploring new ways to reach people who
> find value in Wikipedia and are interested in supporting the Foundation’s
> mission. Advertising across social networks is a proven and popular way for
> nonprofits to find new supporters and build organizational awareness, and
> we’re excited to dip our toes into this.
>
> Like the many tests we run for Fundraising, this pilot will involve
> experiments testing different imagery, copy, and calls to action. We hope
> to answer the question: how well does our on-Wikipedia.org messaging
> perform when presented on another site? It will also examine how our
> appeals perform across demographic and interest groups.
>
> *Where will the ads appear?*
>
> This pilot will use “sponsored posts,” which is what Facebook calls content
> that appears in the news feed of Facebook users.
>
> They will also appear on Instagram as “sponsored stories” that appear
> within the flow of photo and video posts users scroll on that network.
> (Instagram is a Facebook property.)
>
> They will not appear as banners, pop-ups, or display ads that appear
> 

[Wikimedia-l] Second Fundraising experiment on Facebook

2018-06-15 Thread Caitlin Cogdill
Hello all,

A year ago, the WMF Fundraising team ran an experiment showing donation
appeals on Facebook. While the experiment was valuable, we need more
experience and data to properly assess Facebook’s viability as a potential
revenue channel. This is important to us because leveraging Facebook’s
broad audience allows us to meet our users where they prefer to engage
online.

Over the last few months, we have been working on content variations for a
new experiment, trying content more closely based on the messaging that
already performs well on Wikipedia. *I’m writing today to say we will be
launching our second Facebook ads experiment on Monday, June 18.*

We would like to note we are approaching this test with caution and are
making every effort to protect our donors’ information. We’ve been working
closely with the Foundation’s Legal team to re-review Facebook’s latest
policies and terms of service before a single ad is placed. We are not
uploading our donor lists to Facebook for any list matching or donor
suppression (meaning active Wikipedia donors may see these ads). All ads
will direct donors to the Foundation’s hosted donation pages, and we are
not sending Facebook any conversion metrics or personally identifiable
information on who donates from the ads we run.

The parameters for this experiment are very similar to those my colleague
Sam laid out in his email last year, which I am including below for
reference. The high level details are:

*WHEN:* Beginning Monday, June 18 - appx June 30
*WHO:* Facebook users in the US who speak English. We will do some more
specific demographic targeting based on age, education, and interests, but
are deliberately starting by casting a wide net for this experiment.
*COST: *We are committing $5,000 USD in a cost per click agreement. If this
experiment shows promising results, we may commit more funds to additional
creative tests.

Facebook advertising is not yet a fixture of our long-term fundraising
strategy; this is simply an experiment to help us gauge how valuable this
platform could be to us in the future. If we decide to more permanently
integrate Facebook into our budget and strategy, we will follow up.

If you have questions about this experiment, please don't hesitate to ask.

Thanks,
Caitlin


-- Forwarded message --
From: Samuel Patton 
Date: Thu, Jun 29, 2017 at 10:58 AM
Subject: [Wikimedia-l] Fundraising pilot on Facebook
To: Wikimedia Mailing List 


Hi everyone,

I'm writing to let you know about a project we're trying on the
Foundation's fundraising team. Thanks to all the help and advice we've
received from our colleagues in Communications, Legal, and Community
Engagement.

*I've posted this announcement as an update on Fundraising's Meta Page
, and would be happy
to answer questions and keep the discussion up there.*

Over the next three weeks, the Advancement team will be conducting a small
fundraising pilot on Facebook and Instagram. This will involve sponsored
posts, served in English to people in the United States, that will direct
users to donate to the Foundation using our own donation processing pages.

Fundraising is always interested in exploring new ways to reach people who
find value in Wikipedia and are interested in supporting the Foundation’s
mission. Advertising across social networks is a proven and popular way for
nonprofits to find new supporters and build organizational awareness, and
we’re excited to dip our toes into this.

Like the many tests we run for Fundraising, this pilot will involve
experiments testing different imagery, copy, and calls to action. We hope
to answer the question: how well does our on-Wikipedia.org messaging
perform when presented on another site? It will also examine how our
appeals perform across demographic and interest groups.

*Where will the ads appear?*

This pilot will use “sponsored posts,” which is what Facebook calls content
that appears in the news feed of Facebook users.

They will also appear on Instagram as “sponsored stories” that appear
within the flow of photo and video posts users scroll on that network.
(Instagram is a Facebook property.)

They will not appear as banners, pop-ups, or display ads that appear
alongside the news feed. This is a test in what is called “native”
advertising, meaning it uses the same content display area that users
expect from Facebook and Instagram.

*How will you target your ads?*

In addition to the broad parameters of language (English) and country
(U.S.), we have identified a few target audiences that might respond
particularly well to our appeals: educators, philanthropists, and frequent
consumers of news. We will build these audiences based off self reported
information about educational achievement, news readership, and
philanthropic interest. I've included details on each audience below. In
addition to these, we have discussed the value of comparing effectiveness
across other