[Wikimedia-l] Fund-raising principles and strategy

[MZMcBride]

John Mark Vandenberg wrote:
>Some declared fundraising principles, which everyone agrees and
>adheres to, would be good.

We have:

"Resolution:Wikimedia fundraising principles"
* https://wikimediafoundation.org/wiki/Special:Permalink/55954

"Resolution:Developing Scenarios for future of fundraising"
* https://wikimediafoundation.org/wiki/Special:Permalink/98415

We also have:

"CentralNotice/Usage guidelines"
* https://meta.wikimedia.org/wiki/Special:Permalink/14516647

James Heilman wrote:
> 2) When is it okay to run smaller commercial ads rather than larger
>fundraising banners? Never. I would much rather see the WMF become
>smaller than to see ads run.

We already have advertising on Wikipedia. What if Harvard University, the
Bill and Melinda Gates Foundation, or the Electronic Frontier Foundation
were willing pay the Wikimedia Foundation a few million dollars for a
short and unobtrusive ad campaign? It doesn't have to be Monsanto or
Coca-Cola buying ad space, it could be a like-minded organization that has
extra money and supports the Wikimedia Foundation's mission.

I agree with John that gift-matching is an activity that we should
re-explore. It's not unprecedented, as he notes. If a company like Virgin
were willing to triple or quadruple each donation received in exchange for
a small logo in a fund-raising ad, doesn't that merit consideration?

I also agree with John that greater efficiency, including smarter use of
volunteers, would go far toward a more sustainable fund-raising model.

MZMcBride



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[Wikimedia-l] Fund raising

[jimmymbovumofokeng]

To whom it may concern.I am Jimmy Mofokeng a young man from 4734 Dark City at 
Phiritona 9651,I need to know about fund raising for our team KENALEWENA 
RENEWAL CC.We want to give skill/knowledge by giving them practical training 
and job too,it's going to be simple for all youth to get close to their 
dreams/feuture.We doing steel-work(weldingjob)new design product 
structures/frames looking to register,strugling sponsors can you please help.   
WITH THANKS
JMMOFOKENG@KENALEWENA--
Sent via Nokia Email

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Re: [Wikimedia-l] Fund-raising goal questions

[MZMcBride]

James Alexander wrote:
> On Mon, Aug 20, 2012 at 8:44 PM, MZMcBride  wrote:
>> P.S. I happened to notice at 
>> that the "Chapter Fundraising Agreement" is not public (looks like it's
>> hosted on internal.wikimedia.org). Do you know who I'd talk to about why
>> this is and how this could be made public? I'm not sure what the background
>> to this is (if there's been past discussion on this list, even) or who to
>> ask.
> 
> Our internal search sucks but they do look to be on meta at
> https://meta.wikimedia.org/wiki/2012-13_Fundraising_Agreement_(Master) (the
> country specific ones are linked from there).

Oh, sweet, thanks!

I've added a link to 
accordingly. (That whole page could use some love if anyone has the time and
inclination.)

MZMcBride



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Re: [Wikimedia-l] Fund-raising goal questions

[Philippe Beaudette]

Ahem:

https://meta.wikimedia.org/wiki/2012-13_Fundraising_Agreement_%28Master%29
___
Philippe Beaudette
Director, Community Advocacy
Wikimedia Foundation, Inc.

415-839-6885, x 6643

phili...@wikimedia.org



On Mon, Aug 20, 2012 at 8:44 PM, MZMcBride  wrote:

> P.S. I happened to notice at 
> that the "Chapter Fundraising Agreement" is not public (looks like it's
> hosted on internal.wikimedia.org). Do you know who I'd talk to about why
> this is and how this could be made public? I'm not sure what the background
> to this is (if there's been past discussion on this list, even) or who to
> ask.
>
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Re: [Wikimedia-l] Fund-raising goal questions

[James Alexander]

On Mon, Aug 20, 2012 at 8:44 PM, MZMcBride  wrote:

>
> P.S. I happened to notice at 
> that the "Chapter Fundraising Agreement" is not public (looks like it's
> hosted on internal.wikimedia.org). Do you know who I'd talk to about why
> this is and how this could be made public? I'm not sure what the background
> to this is (if there's been past discussion on this list, even) or who to
> ask.
>
>
>
>
Our internal search sucks but they do look to be on meta at
https://meta.wikimedia.org/wiki/2012-13_Fundraising_Agreement_(Master) (the
country specific ones are linked from there).

James
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Re: [Wikimedia-l] Fund-raising goal questions

[MZMcBride]

Megan Hernandez wrote:
> On Thu, Jul 26, 2012 at 10:19 PM, MZMcBride  wrote:
>> How is the fund-raising goal determined each year?
>> 
> 
> The fund-raising goal is determined by the amount of money needed to fund
> the budget with consultation with the payment processing chapters.
> 
>> 
>> Is there a fund-raising goal set for the upcoming fund-raiser (the one
>> beginning in November 2012)?
>> 
> 
> The goal is to raise $39.5 million USD via the Wikimedia Foundation and the
> payment processing chapters over the 2012-2013 fiscal year, most of which
> will be raised during the campaign at the end of the year.
> 
>> 
>> Is there a guideline or policy regarding what happens once the fund-raising
>> goal is met?
>> 
> 
> The guideline is to start the fundraiser at the latest possible date that
> will allow the Wikimedia Foundation and the payment processing chapters to
> meet the fundraising goal.  The plan is then to stop the fundraiser on
> December 31 at midnight PST.  We do not attempt to stop the fundraiser once
> the goal is met as it is hard to measure with money coming in from around
> the world in many different forms of payment, so it is best to just keep
> the fundraiser running until December 31 to make sure we have meet our
> fundraising goal.

Hi.

Thank you very much for the detailed reply. I really appreciate it.

I hope you don't mind, but I've copied your answers to a generic fundraising
FAQ page here: . I saw that
at least one past fundraiser had a year-specific "Community FAQ", but I
didn't see a generic FAQ page anywhere. I feel like this would be a good
place to have questions such as "How can I contact the fundraising team?"
where the answers aren't tied to a particular year.

Thanks again for the insights into how the goals are set and met.

MZMcBride

P.S. I happened to notice at 
that the "Chapter Fundraising Agreement" is not public (looks like it's
hosted on internal.wikimedia.org). Do you know who I'd talk to about why
this is and how this could be made public? I'm not sure what the background
to this is (if there's been past discussion on this list, even) or who to
ask.



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Re: [Wikimedia-l] Fund-raising goal questions

[Megan Hernandez]

Hi there,

Replies below.

On Thu, Jul 26, 2012 at 10:19 PM, MZMcBride  wrote:

> Hi.
>
> How is the fund-raising goal determined each year?
>

The fund-raising goal is determined by the amount of money needed to fund
the budget with consultation with the payment processing chapters.


>
> Is there a fund-raising goal set for the upcoming fund-raiser (the one
> beginning in November 2012)?
>

The goal is to raise $39.5 million USD via the Wikimedia Foundation and the
payment processing chapters over the 2012-2013 fiscal year, most of which
will be raised during the campaign at the end of the year.


>
> Is there a guideline or policy regarding what happens once the fund-raising
> goal is met?
>

The guideline is to start the fundraiser at the latest possible date that
will allow the Wikimedia Foundation and the payment processing chapters to
meet the fundraising goal.  The plan is then to stop the fundraiser on
December 31 at midnight PST.  We do not attempt to stop the fundraiser once
the goal is met as it is hard to measure with money coming in from around
the world in many different forms of payment, so it is best to just keep
the fundraiser running until December 31 to make sure we have meet our
fundraising goal.



>
> MZMcBride
>
>
>
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-- 

Megan Hernandez

Head of Annual Fundraiser
Wikimedia Foundation
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[Wikimedia-l] Fund-raising goal questions

[MZMcBride]

Hi.

How is the fund-raising goal determined each year?

Is there a fund-raising goal set for the upcoming fund-raiser (the one
beginning in November 2012)?

Is there a guideline or policy regarding what happens once the fund-raising
goal is met?

MZMcBride



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