Re: [Wikimedia-l] Fundraising Update - Japan - Focus Group and Survey Findings

2016-09-09 Thread Yusuke Matsubara
Thanks for sharing the update, Seddon. It indeed contains a wealth of
information on readers from Japan.

Could you please expand on this:

> We found a more urgent, direct translation was perceived as better than a 
> more natural translation.

I have just skimmed it, so I might have missed something, but the PDF
you linked 

(Page 8, "Executive Summary: Banners, Emails, and Images") gives this
analysis:

> On explicit measures of which banner they find most visually
> appealing and which they prefer overall, readers say they prefer
> Banner B (the more polite language) over Banner A. Banner A is
> viewed as too blunt and direct.

It sounds like at least there is one factor against using banners with
a direct translation.

Best,
Yusuke

___
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 


Re: [Wikimedia-l] Fundraising Update - Japan - Focus Group and Survey Findings

2016-08-31 Thread Joseph Seddon
Hey Christof,

Not currently but I'll see if we have those to hand and can get them up.

Seddon


On Wed, Aug 31, 2016 at 10:53 AM, Christof Pins 
wrote:

> Hello Seddon,
>
> Very insightful! Are the research instruments of this project
> (questionnaire, focus group guidelines used) freely accessible somewhere on
> Meta or Commons?
>
> Cheers,
> Christof
>
> 2016-08-31 10:29 GMT+02:00 Michael Jahn :
>
> > Thanks a lot for sharing, Seddon!
> > Michael
> >
> > 2016-08-30 17:11 GMT+02:00 Joseph Seddon :
> >
> > > Hello wikimedia-l!
> > >
> > > Back in February of 2015, the fundraising team engaged Lake Research
> > > Partners (LRP) to conduct a detailed survey of English language
> Wikimedia
> > > readers
> > >  > > Wikimedia_Survey_2014_English_Fundraiser.pdf>.
> > > As
> > > we look to continue to improve our efforts fundraising in non-EN
> > languages
> > > we decided to conduct a similar fact finding exercise in one of our
> > larger
> > > fundraising countries. Japan, being an affluent country with a large
> > > population and where our projects have had a large reach, has in some
> > ways
> > > under-performed and seemed ripe to deliver the greatest impact for such
> > > efforts.
> > >
> > > With that in mind we again partnered with Lake Research Partners to run
> > two
> > > focus groups consisting of readers and donors, and an online survey of
> > 1000
> > > Wikipedia readers and I am pleased to provide the findings of these
> > >  > > Report.WikimediaJapan.f.071916.pdf>
> > > .
> > >
> > > We found the results show mostly favorable attitudes toward Wikipedia,
> > with
> > > positive ratings on quality, look and feel, and readability, while
> > accuracy
> > > is rated lower and mentioned as a concern among focus groups
> > participants.
> > >
> > > We found a more urgent, direct translation was perceived as better
> than a
> > > more natural translation. This may be because Japanese readers are less
> > > likely to donate spontaneously than some of our Western audiences;
> donors
> > > are generally motivated by significant events like natural disasters.
> We
> > > will have to balance an urgent tone with frank politeness when crafting
> > our
> > > appeals, and are still working to find the right balance of direct and
> > > natural translation. Soon there will be a follow up survey of
> > > the Japanese Wikimedia community to help further our understanding and
> > one
> > > of several means by which we are improving and strengthening the
> > community
> > > involvement in movement fundraising.
> > >
> > > Regards
> > >
> > > --
> > > Seddon
> > >
> > > Advancement Associate (Community Engagement)
> > > Wikimedia Foundation
> > > ___
> > > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > > wiki/Mailing_lists/Guidelines
> > > New messages to: Wikimedia-l@lists.wikimedia.org
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > 
> >
> >
> >
> >
> > --
> > Michael Jahn
> > Leiter Kommunikation & Partnerschaften
> > Head of Communications & Partnerships
> >
> > Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
> > Tel. (030) 219 158 260
> >
> > http://wikimedia.de 
> >
> > Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
> > Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
> >
> > Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
> > Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg
> unter
> > der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
> > Körperschaften I Berlin, Steuernummer 27/029/42207.
> > ___
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > wiki/Mailing_lists/Guidelines
> > New messages to: Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > 
> >
>
>
>
> --
> Christof Pins
> Monitoring & Evaluation
> Cooperation & Development Unit (ZEN)
>
> Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
> Tel. (030) 219 158 26-0
> http://wikimedia.de
>
> Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen
> Wissens frei teilhaben kann. Helfen Sie uns dabei!
> http://spenden.wikimedia.de/
>
> Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
> Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
> der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
> Körperschaften I Berlin, Steuernummer 27/681/51985.
> 

Re: [Wikimedia-l] Fundraising Update - Japan - Focus Group and Survey Findings

2016-08-31 Thread Christof Pins
Hello Seddon,

Very insightful! Are the research instruments of this project
(questionnaire, focus group guidelines used) freely accessible somewhere on
Meta or Commons?

Cheers,
Christof

2016-08-31 10:29 GMT+02:00 Michael Jahn :

> Thanks a lot for sharing, Seddon!
> Michael
>
> 2016-08-30 17:11 GMT+02:00 Joseph Seddon :
>
> > Hello wikimedia-l!
> >
> > Back in February of 2015, the fundraising team engaged Lake Research
> > Partners (LRP) to conduct a detailed survey of English language Wikimedia
> > readers
> >  > Wikimedia_Survey_2014_English_Fundraiser.pdf>.
> > As
> > we look to continue to improve our efforts fundraising in non-EN
> languages
> > we decided to conduct a similar fact finding exercise in one of our
> larger
> > fundraising countries. Japan, being an affluent country with a large
> > population and where our projects have had a large reach, has in some
> ways
> > under-performed and seemed ripe to deliver the greatest impact for such
> > efforts.
> >
> > With that in mind we again partnered with Lake Research Partners to run
> two
> > focus groups consisting of readers and donors, and an online survey of
> 1000
> > Wikipedia readers and I am pleased to provide the findings of these
> >  > Report.WikimediaJapan.f.071916.pdf>
> > .
> >
> > We found the results show mostly favorable attitudes toward Wikipedia,
> with
> > positive ratings on quality, look and feel, and readability, while
> accuracy
> > is rated lower and mentioned as a concern among focus groups
> participants.
> >
> > We found a more urgent, direct translation was perceived as better than a
> > more natural translation. This may be because Japanese readers are less
> > likely to donate spontaneously than some of our Western audiences; donors
> > are generally motivated by significant events like natural disasters. We
> > will have to balance an urgent tone with frank politeness when crafting
> our
> > appeals, and are still working to find the right balance of direct and
> > natural translation. Soon there will be a follow up survey of
> > the Japanese Wikimedia community to help further our understanding and
> one
> > of several means by which we are improving and strengthening the
> community
> > involvement in movement fundraising.
> >
> > Regards
> >
> > --
> > Seddon
> >
> > Advancement Associate (Community Engagement)
> > Wikimedia Foundation
> > ___
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > wiki/Mailing_lists/Guidelines
> > New messages to: Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > 
>
>
>
>
> --
> Michael Jahn
> Leiter Kommunikation & Partnerschaften
> Head of Communications & Partnerships
>
> Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
> Tel. (030) 219 158 260
>
> http://wikimedia.de 
>
> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
> Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!
>
> Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
> Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
> der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
> Körperschaften I Berlin, Steuernummer 27/029/42207.
> ___
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> 
>



-- 
Christof Pins
Monitoring & Evaluation
Cooperation & Development Unit (ZEN)

Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 26-0
http://wikimedia.de

Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen
Wissens frei teilhaben kann. Helfen Sie uns dabei!
http://spenden.wikimedia.de/

Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/681/51985.
___
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 


Re: [Wikimedia-l] Fundraising Update - Japan - Focus Group and Survey Findings

2016-08-31 Thread Michael Jahn
Thanks a lot for sharing, Seddon!
Michael

2016-08-30 17:11 GMT+02:00 Joseph Seddon :

> Hello wikimedia-l!
>
> Back in February of 2015, the fundraising team engaged Lake Research
> Partners (LRP) to conduct a detailed survey of English language Wikimedia
> readers
>  Wikimedia_Survey_2014_English_Fundraiser.pdf>.
> As
> we look to continue to improve our efforts fundraising in non-EN languages
> we decided to conduct a similar fact finding exercise in one of our larger
> fundraising countries. Japan, being an affluent country with a large
> population and where our projects have had a large reach, has in some ways
> under-performed and seemed ripe to deliver the greatest impact for such
> efforts.
>
> With that in mind we again partnered with Lake Research Partners to run two
> focus groups consisting of readers and donors, and an online survey of 1000
> Wikipedia readers and I am pleased to provide the findings of these
>  Report.WikimediaJapan.f.071916.pdf>
> .
>
> We found the results show mostly favorable attitudes toward Wikipedia, with
> positive ratings on quality, look and feel, and readability, while accuracy
> is rated lower and mentioned as a concern among focus groups participants.
>
> We found a more urgent, direct translation was perceived as better than a
> more natural translation. This may be because Japanese readers are less
> likely to donate spontaneously than some of our Western audiences; donors
> are generally motivated by significant events like natural disasters. We
> will have to balance an urgent tone with frank politeness when crafting our
> appeals, and are still working to find the right balance of direct and
> natural translation. Soon there will be a follow up survey of
> the Japanese Wikimedia community to help further our understanding and one
> of several means by which we are improving and strengthening the community
> involvement in movement fundraising.
>
> Regards
>
> --
> Seddon
>
> Advancement Associate (Community Engagement)
> Wikimedia Foundation
> ___
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines
> New messages to: Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> 




-- 
Michael Jahn
Leiter Kommunikation & Partnerschaften
Head of Communications & Partnerships

Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 260

http://wikimedia.de 

Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!

Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/029/42207.
___
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, 


[Wikimedia-l] Fundraising Update - Japan - Focus Group and Survey Findings

2016-08-30 Thread Joseph Seddon
Hello wikimedia-l!

Back in February of 2015, the fundraising team engaged Lake Research
Partners (LRP) to conduct a detailed survey of English language Wikimedia
readers
.
As
we look to continue to improve our efforts fundraising in non-EN languages
we decided to conduct a similar fact finding exercise in one of our larger
fundraising countries. Japan, being an affluent country with a large
population and where our projects have had a large reach, has in some ways
under-performed and seemed ripe to deliver the greatest impact for such
efforts.

With that in mind we again partnered with Lake Research Partners to run two
focus groups consisting of readers and donors, and an online survey of 1000
Wikipedia readers and I am pleased to provide the findings of these

.

We found the results show mostly favorable attitudes toward Wikipedia, with
positive ratings on quality, look and feel, and readability, while accuracy
is rated lower and mentioned as a concern among focus groups participants.

We found a more urgent, direct translation was perceived as better than a
more natural translation. This may be because Japanese readers are less
likely to donate spontaneously than some of our Western audiences; donors
are generally motivated by significant events like natural disasters. We
will have to balance an urgent tone with frank politeness when crafting our
appeals, and are still working to find the right balance of direct and
natural translation. Soon there will be a follow up survey of
the Japanese Wikimedia community to help further our understanding and one
of several means by which we are improving and strengthening the community
involvement in movement fundraising.

Regards

--
Seddon

Advancement Associate (Community Engagement)
Wikimedia Foundation
___
Wikimedia-l mailing list, guidelines at: 
https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
New messages to: Wikimedia-l@lists.wikimedia.org
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,