Hi all, I've received a bunch of great questions both on and off list. I'm
really happy to see how interested people are in this pilot. It is a new
experiment for us, too, and I hope the learnings will be beneficial to all.
I just wanted to send a quick note of acknowledgment because it's getting
Thanks Sam! Very interesting to see the WMF dip its toe into the water of
off-Wikipedia fundraising for small gifts for the first time. :)
Out of interest are you planning to use Facebook's custom audiences tool to
include (or possibly exclude) people who are already WMF donors?
(And, more of a
Interesting experiment. Can you provide versions of the fundraiser
notifications so people can provide feedback?
On Thu, Jun 29, 2017 at 1:57 PM, Samuel Patton
> Hi, John. Thanks for taking the time to share your questions, and I'm happy
Hi, John. Thanks for taking the time to share your questions, and I'm happy
to answer them. I've included your original questions and my answers inline:
*Does this involve paying Facebook and Instagram? If so, how much is being
allocated that part of this pilot?*
Yes; we’ll pay a cost per click,
Does this involve paying Facebook and Instagram?
If so, how much is being allocated that part of this pilot?
IIRC, at least Facebook has a separate program for non-profits, but
they didnt offer ads for non-profits at reduced rates as part of that
What targets have been set to
I'm writing to let you know about a project we're trying on the
Foundation's fundraising team. Thanks to all the help and advice we've
received from our colleagues in Communications, Legal, and Community
*I've posted this announcement as an update on Fundraising's Meta