Hi there,
sitting in Milan myself, personally I do agree it would be helpful to have good 
benchmarks, for various reasons.
I share your belief we need to gather standardized data for that and this will 
not be quite easy.
One certain problem will be expenses covered by offices. That can be anything, 
from unavoidable expenses (obligatory reporting, bookkeeping etc. under a local 
law), all the nice-to-haves (coffees, business trips etc.), up to hidden costs 
of fundraising, outreach or content creation (e.g.: mail costs will include: 
obligatory reporting mail, mass fundraising mail, up to etc. books and 
materials sent for authors, coaches teaching how to edit etc. etc.).
Similar things can be said about salaries/working hours of contractors etc.
Thus, it will be pretty difficult to not compare apples and oranges. And if we 
start demanding highly detailed reporting, it can get both pretty tiring and 
arbitrary.
Having written that, gathering data with details like yearly office rental fee 
and staff expenses and trying to estimate how much goes for: content creation, 
recruitment, keeping excitement in the community, fundraising, external co-ops 
etc. is a good starting point.
However, to be really successful we would need to require chapters to conduct 
strict accounting, 
addressing particular expenses to proper endavours.
 
One possible solution helping with that has been just shown by Manuel 
Schneider. WMCH uses a CRM system,
 urging to match every expense with a proper project. Using this bookkeeping 
enhancement could greatly improve clarity of the books, help in keeping 
discipline, simplify auditing as well as reporting, e.g. for these benchmarks.
So far, pursued data is (quite chaotically) put into reports submitted by 
chapters. I guess it is a right thing to start with, improving together the 
framework and asking chapters to share data and give their input. I hope we 
find balance between flexibility and bureaucratic requirements. :) Isn't it as 
big challange the WCA researchers want to cope with? :) A different story are 
the differences among countries. I guess we should benchmark with some local 
NGOs as well.
Best Regards,
Michał "Aegis Maelstrom" Buczyński
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