Apologies for getting this out on a Friday, when so many of you are already
enjoying your weekends.
This week we hosted staff members from around the Foundation here in San
Francisco for annual planning preparations. As a result, we have a slightly
shorter update this week, but with some very exciting news: we’ve finalized
the selection of the audience track leads! We also hosted the monthly WMF
Metrics meeting - you can watch the update on strategy starting at 33:29
(video set to play at that time): https://youtu.be/-blWUhkm8g4?t=2009
Aa always, please read on for more details.
There are two items in particular on Meta-Wiki ready for your feedback:
- Updated processes and timelines for Tracks A & B:
- A briefing document for informed discussions:
*Track A (Organized groups) and Track B (Individual contributors)*
- Starting on March 1, Nicole Ebber will be the Lead for Track A. Having
Nicole join the strategy team as track lead is made possible through an
agreement between Wikimedia Deutschland and the Wikimedia Foundation. We’re
grateful WMDE has agreed to loan Nicole to the movement until the end of
- This means the Track A & B leads are:
- Track A: Nicole Ebber, Wikimedia Deutschland's Adviser on
- Track B: Jaime Anstee, Wikimedia Foundation's Senior Strategist,
Manager, working closely with Maggie Dennis, Wikimedia
Chief of Community Engagement
- We shared the fourth, and near final, prototype for tracks A & B on
- The Core Team has been working with experts in and outside the
Wikimedia Foundation to further develop content for a universal briefing
document. The brief provides everyone a baseline of essential movement,
demographic, and other information to support informed movement strategy
- The Core Team is working on a toolkit for coordinating community
discussions. A draft should be posted to Meta-Wiki by early next week.
- Nicole and the Core Team worked on Track A organizational structure
and a workflow for coordinating community discussions.
- We are in the final stages of reviewing applications for movement
strategy coordinators working in up to 1818 different languages. We
expect to have a strong team in place to help us really reach across the
*Track C (Partners and readers in high-reach markets) and Track D (Partners
and readers in low reach markets)*
- Our Track C & D Leads are:
- Track C: Juliet Barbara, Wikimedia Foundation's Communications
Director, working closely with Caitlin Virtue, Director of Development
- Track D: Adele Vrana, Wikimedia Foundation's Director of Strategic
Partnerships, Global Reach
- We reviewed an initial draft of the Track C proposal, including a plan
for research and expert convenings in high-reach markets. Juliet and
Caitlin plan to post the proposal on Meta next week for input.
- For Track C, Adele has been working with the strategy team together to
identify potential market research firms and consumer research firms for
Indonesia, Egypt, and Brazil. We plan to post the Track D proposal on Meta
next week for input.
- Final preparations for soft launch of Track A, including emails
inviting people to host discussions (ideally before the Wikimedia
Conference in Berlin in late March).
- Nicole will be convening an advisory council with members from
different regions, genders, languages, projects, and types and sizes of
affiliates and groups to help ensure participation and perspective from
groups that are often underrepresented.
- Finalize Track C plan and budget for posting on Meta.
- Build interview guide for Track D (will also be shared with Track C)
to help facilitate discussions with outside experts.
- Prototype the process and flow for tracking data we collect during the
strategy and evaluation process.
This is moving closer to being real - I can't wait to launch the
PS. A version of this message is available for translation on Meta-Wiki.
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