Hey Everyone,
Since the pandemic started the fundraising team has been working flat out
to ensure the Wikimedia movement has the financial resources to continue
with its work. We planned one of the busiest summers we had ever faced and
that put the movement in a good place. Even with that work, the end of year
fundraising in Australia, Canada, Ireland, New Zealand, the USA and the
United Kingdom remains critically important. Approximately half of the
annual funds for the Wikimedia movement are raised in the final quarter of
the year.
Due to the pandemic and its impacts on people's lives, our team's capacity
was also reduced and so we factored in more time into our work. This year
we kicked off our E-mail fundraising programme in these countries earlier
in September. This programme focuses on asking previous donors to reaffirm
their support to Wikimedia and our English campaign will continue steadily
through the rest of this calendar year.
The key to growing our donor base is our fundraising banner campaigns but
at the same time we try to keep the disruption these campaigns cause to a
minimum. We don’t fundraise year round and generally we are fundraising for
around one month in any country. As for other campaigns, we test in advance
to stress test our systems, explore new ideas, and improve workflows etc.
all in time for the busiest period of the year. This year we will be
looking to begin the main campaign Nov30/Dec1 Tuesday, December 1. We will
look to fundraise through the month of December.
Our content evolves every year and all the feedback we get from community
members, donors and social media feeds directly into our testing programme.
We’ll also be proactively following up with ways for community members to
propose test ideas for our messaging.
There are a number of ways you can report issues. For the non-urgent
feedback, you can email directly to seddon {{at}} wikimedia.org. If you
prefer real time you’ll find me on #wikipedia-en on IRC, the Wikimedia
General Chat on telegram and in the English Discord server.
If you see any technical issues with the banners or payments systems please
do report it on phabricator:
https://phabricator.wikimedia.org/maniphest/task/create/?template=118862
If you see a donor on a talk page, OTRS, or social media with questions
about donating or having difficulties in the donation process, please refer
them to: donate {{at}} wikimedia.org.
Here is also the fundraising IRC channel where you can raise urgent
technical issues: #wikimedia-fundraising (
http://webchat.freenode.net?channels=%23wikimedia-fundraising&uio=d4)
>From myself and on behalf of my colleagues, can I thank everyone for the
patience and support fundraising is given from across the movement both
throughout the year and especially over the coming weeks.
--
Seddon
Senior Specialist
Wikimedia Foundation
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