On Fri, Nov 16, 2018 at 6:17 PM Caitlin Cogdill
> That said, there is a final input which is harder to measure on a per-test
> basis: how do we, our colleagues, and volunteers feel about our messaging?
> This team cares deeply about Wikipedia and the Wikimedia Foundation, and
> about the
Thank you for your feedback. Is there a comprehensive list of data
inputs which are processed, and maybe even more extensive information on
your processes? That might come as an interesting source of inspiration
for other stakeholders in the movement, whether to provide more
Thank you for clarifying the context. For being able to even better
understand the topic, could we have a copy of the full email, or a link
to a page containing its text?
Here is a direct permanent link to the discussion Pine was referring to:
Thank you very much for this update, Caitlin.
Yesterday I was thinking more about this issue, and today I was planning to
append my earlier comments by saying that I realize that a fundraising
appeal has some differences from an encyclopedia article in terms of
writing style. Also, I realize that
Thank you for sharing your concerns. We hear them and we take them
seriously. *As of today, we have pulled this subject line from our testing
On the Fundraising team, we pride ourselves on making data-driven
decisions, and there are many types of data inputs we process outside
While the fundraising appeal may be successful, the problem that I have
with this subject line is that it can mislead readers into thinking that
someone with the ability to do so is seriously considering, or making an
effort to, delete Wikipedia in entirety. I think that a subject
I believe that the subject line was a moral and leadership failure.
Effective or not, I would respectfully suggest that you stop using it
immediately and begin further discussions with the community about the
organization's goals and purpose.
On Tue, Nov 13, 2018 at 5:13 PM Joseph Seddon wrote:
"That hasn't been the case in the past when campaign goals are met."
The fundraising team has actively sought to reduce the impact that raising
donations has on readers. We covered this in a blog last year about the
I appreciate and understand your feedback about this subject line.
For some time we have been trying to find an alternative subject line to
-/This is a little awkward/-. That line works and works very well but we
have found it very difficult to effectively translate and adapt into
On the contrary, Nathan, every single time I have asked them to hold
the campaigns open after the fundraising goal has been met (most if
not almost all of the past ten years) in order to, for example, fund
the Endowment or save more money before the Endowment existed, they
have refused to do so.
"Deleting Wikipedia?" was the subject line of the e-mail I received as
well. It also, as usual, included the claim that if enough donations were
received the campaign would end early. That hasn't been the case in the
past when campaign goals are met.
On Tue, Nov 13, 2018 at 6:04 PM Pine W wrote:
There is a report from a user on Jimbo's talk page on ENWP regarding
receiving fundraising a fundraising email with the subject line "[NAME] -
In previous years I've disagreed with some of WMF's fundraising choices,
and it would be unfortunate if in the era of "fake news"
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