*Hi Jim,Thanks for the suggestion. We’re only focusing on Facebook for this
first series of tests. We know its user base is both vast and global which
makes it an attractive option. We may consider testing other platforms in
the future.In regards to posting metrics, we will be releasing our annual
Caitlin,
Are we planning to compare the costs and outcomes of donation appeals
using other internet advertisers?
I predict Nextdoor.com have a substantially lower cost per donation
than Facebook, but there is only one way to find out. I would say the
same for Google Adwords and Bing ads, in that
Hello all,
A year ago, the WMF Fundraising team ran an experiment showing donation
appeals on Facebook. While the experiment was valuable, we need more
experience and data to properly assess Facebook’s viability as a potential
revenue channel. This is important to us because leveraging Facebook’s
