Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-17 Thread David Cuenca Tudela
On Fri, Nov 16, 2018 at 6:17 PM Caitlin Cogdill wrote: > That said, there is a final input which is harder to measure on a per-test > basis: how do we, our colleagues, and volunteers feel about our messaging? > This team cares deeply about Wikipedia and the Wikimedia Foundation, and > about the

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-17 Thread Mathieu Lovato Stumpf Guntz
Hello Caitlin, Thank you for your feedback. Is there a comprehensive list of data inputs which are processed, and maybe even more extensive information on your processes? That might come as an interesting source of inspiration for other stakeholdersĀ  in the movement, whether to provide more

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-17 Thread Mathieu Lovato Stumpf Guntz
Hello Joseph, Thank you for clarifying the context. For being able to even better understand the topic, could we have a copy of the full email, or a link to a page containing its text? Here is a direct permanent link to the discussion Pine was referring to:

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-16 Thread Pine W
Thank you very much for this update, Caitlin. Yesterday I was thinking more about this issue, and today I was planning to append my earlier comments by saying that I realize that a fundraising appeal has some differences from an encyclopedia article in terms of writing style. Also, I realize that

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-16 Thread Caitlin Cogdill
Hi all, Thank you for sharing your concerns. We hear them and we take them seriously. *As of today, we have pulled this subject line from our testing rotation.* On the Fundraising team, we pride ourselves on making data-driven decisions, and there are many types of data inputs we process outside

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-14 Thread Pine W
Hi Seddon, While the fundraising appeal may be successful, the problem that I have with this subject line is that it can mislead readers into thinking that someone with the ability to do so is seriously considering, or making an effort to, delete Wikipedia in entirety. I think that a subject

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-13 Thread George Herbert
I believe that the subject line was a moral and leadership failure. Effective or not, I would respectfully suggest that you stop using it immediately and begin further discussions with the community about the organization's goals and purpose. On Tue, Nov 13, 2018 at 5:13 PM Joseph Seddon wrote:

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-13 Thread Joseph Seddon
"That hasn't been the case in the past when campaign goals are met." The fundraising team has actively sought to reduce the impact that raising donations has on readers. We covered this in a blog last year about the 2016 fundraiser: https://blog.wikimedia.org/2017/10/03/fundraising-banner-limit/

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-13 Thread Joseph Seddon
Hey Pine, I appreciate and understand your feedback about this subject line. For some time we have been trying to find an alternative subject line to -/This is a little awkward/-. That line works and works very well but we have found it very difficult to effectively translate and adapt into

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-13 Thread James Salsman
On the contrary, Nathan, every single time I have asked them to hold the campaigns open after the fundraising goal has been met (most if not almost all of the past ten years) in order to, for example, fund the Endowment or save more money before the Endowment existed, they have refused to do so.

Re: [Wikimedia-l] Subject lines for WMF fundraising emails

2018-11-13 Thread Nathan
"Deleting Wikipedia?" was the subject line of the e-mail I received as well. It also, as usual, included the claim that if enough donations were received the campaign would end early. That hasn't been the case in the past when campaign goals are met. On Tue, Nov 13, 2018 at 6:04 PM Pine W wrote: