[Wikimediaindia-l] Re: #KnowWithWiki- Test campaign to raise awareness among Indian youth
Thanks a lot for the response. Indeed the questions are not answered. In addition to the questions asked and numbered above by Jayantilal sir, these were also asked, 5. Is it going to be an English-Wikipedia campaign? 6. If Indian language Wikipedias are included, what is the methodology? 7. Where was community consultation? (links requested) 8. What is the starting date? Newspapers have reported more than a week ago that it started https://theprint.in/ani-press-releases/wikimedia-foundation-launches-knowwithwiki-campaign-to-promote-access-to-and-sharing-of-free-knowledge/945652/ Most definitely they were informed before that. So, things are apparently pre-decided. Thanks for the consideration. Stay safe, On Sat, 14 May 2022, 17:54 Jayantilal Kothari, wrote: > Thank you so much for taking out time to explain, you have skipped most of > my questions though. > > Your success is important for the community and movement will benefit from > successful campaigns. Community is here to help and support if you are open > to it. > > Let's go-to basics first (common sense); > > You yourself have pointed out that Wikipedia readership in India is high > (ranked #4 as per your initial e-mail). Same referenced study shows > Wikipedia and Youtube have almost the same popularity (31% know Wikipedia > and 33% know Youtube - 25 to 34 age). > > I dont see any Wikipedia vs Instagram market research study by WMF. I do > see Youtube vs Wikipedia and it makes sense to use Youtube for promotion > because it is easy to do the same study and then compare results. > > Wikipedia are more popular and most visited site than Instagram (as per > Semrush March 2022 report). Wikipedia @ number 6 whereas Instagram is @ > number 12. > > On one hand, you say Wikipedia is most visited site and then you say it is > not popular amongst youth and then you choose to use even less popular > platform than Wikipedia to promote Wikipedia. The basic conclusion of all > surveys says that people without the internet don't know much about > Wikipedia and you have chosen an internet-based platform to educate people > who don't have internet! > > It is quite ironic that WMF runs 'Wikipedia might die without donation' > appeals in India and then decides to spend donor money on instagramers. > > Can we please expect some accountability and transparency here? > > 1. How are you going to measure the impact of this campaign? Tangible > outcome? > 2. How much money is spent on this? > 3. Methodology behind selecting Instagrammers and overall average budget > per reel? > 4. How do you plan to involve wider communities in this as well as future > campaigns? > > I have numbered the questions so it might help you to answer them in > chronological order. > > Thanks > > On Thu, 12 May 2022 at 7:14 PM, Khanyi Mpumlwana > wrote: > >> >> Hi Jayantilal, >> >> Thank you so much for your feedback and questions. I am sharing my >> thoughts below: >> >> At the outset I wanted to state, on behalf of everyone at Wikimedia, that >> we appreciate the efforts and dedication of the entire community to promote >> and deliver Free Knowledge for everyone. Additionally, keeping our >> communities in mind, we did send out the overall test plan/objectives to >> the list ahead of the test going live- this email contains relevant >> information and links. >> >> As mentioned before, #KnowWithWiki is a short term test campaign that is >> focused on engaging current and prospective young India readers while >> leveraging the reach of digital influencers. >> >> I would like to stress that our campaign content is focused on readership >> with the youth audience and not on acquiring editors; and the influencer >> posts are focused on furthering their audience’s awareness levels of >> Wikipedia while leveraging on topics that interest them, such as cricket, >> body positivity, endometriosis etc. Hence, through the campaign we are not, >> in any manner, promoting editing. >> >> Our purpose and aim is simple: to learn- while engaging young internet >> users and unaware Wikipedia readers to increase affinity and perceived >> value which, as you would agree, is key to the sustained growth of >> Wikipedia and all our projects. >> >> On your point about community bandwidth, we remain mindful of using this >> for the short term test. Since this is not a long-term campaign but a three >> week test campaign focused on a particular reader group- the youth; and >> concentrated on one visual platform, Instagram- we hope to learn and share >> the learnings and outcomes of the test with the whole movement. We will >> continue to monitor reverted edits and possible vandalism. >> >> More importantly, we feel there will be a lot to learn from the outcomes >> (as the previous email mentioned we did another test in South Africa) for >> our collective work in the future. This would be a moment for us to come >> together and discuss the outcomes (both the pro’s and con’s) of the test >> which would be current,
[Wikimediaindia-l] Re: #KnowWithWiki- Test campaign to raise awareness among Indian youth
Thank you so much for taking out time to explain, you have skipped most of my questions though. Your success is important for the community and movement will benefit from successful campaigns. Community is here to help and support if you are open to it. Let's go-to basics first (common sense); You yourself have pointed out that Wikipedia readership in India is high (ranked #4 as per your initial e-mail). Same referenced study shows Wikipedia and Youtube have almost the same popularity (31% know Wikipedia and 33% know Youtube - 25 to 34 age). I dont see any Wikipedia vs Instagram market research study by WMF. I do see Youtube vs Wikipedia and it makes sense to use Youtube for promotion because it is easy to do the same study and then compare results. Wikipedia are more popular and most visited site than Instagram (as per Semrush March 2022 report). Wikipedia @ number 6 whereas Instagram is @ number 12. On one hand, you say Wikipedia is most visited site and then you say it is not popular amongst youth and then you choose to use even less popular platform than Wikipedia to promote Wikipedia. The basic conclusion of all surveys says that people without the internet don't know much about Wikipedia and you have chosen an internet-based platform to educate people who don't have internet! It is quite ironic that WMF runs 'Wikipedia might die without donation' appeals in India and then decides to spend donor money on instagramers. Can we please expect some accountability and transparency here? 1. How are you going to measure the impact of this campaign? Tangible outcome? 2. How much money is spent on this? 3. Methodology behind selecting Instagrammers and overall average budget per reel? 4. How do you plan to involve wider communities in this as well as future campaigns? I have numbered the questions so it might help you to answer them in chronological order. Thanks On Thu, 12 May 2022 at 7:14 PM, Khanyi Mpumlwana wrote: > > Hi Jayantilal, > > Thank you so much for your feedback and questions. I am sharing my > thoughts below: > > At the outset I wanted to state, on behalf of everyone at Wikimedia, that > we appreciate the efforts and dedication of the entire community to promote > and deliver Free Knowledge for everyone. Additionally, keeping our > communities in mind, we did send out the overall test plan/objectives to > the list ahead of the test going live- this email contains relevant > information and links. > > As mentioned before, #KnowWithWiki is a short term test campaign that is > focused on engaging current and prospective young India readers while > leveraging the reach of digital influencers. > > I would like to stress that our campaign content is focused on readership > with the youth audience and not on acquiring editors; and the influencer > posts are focused on furthering their audience’s awareness levels of > Wikipedia while leveraging on topics that interest them, such as cricket, > body positivity, endometriosis etc. Hence, through the campaign we are not, > in any manner, promoting editing. > > Our purpose and aim is simple: to learn- while engaging young internet > users and unaware Wikipedia readers to increase affinity and perceived > value which, as you would agree, is key to the sustained growth of > Wikipedia and all our projects. > > On your point about community bandwidth, we remain mindful of using this > for the short term test. Since this is not a long-term campaign but a three > week test campaign focused on a particular reader group- the youth; and > concentrated on one visual platform, Instagram- we hope to learn and share > the learnings and outcomes of the test with the whole movement. We will > continue to monitor reverted edits and possible vandalism. > > More importantly, we feel there will be a lot to learn from the outcomes > (as the previous email mentioned we did another test in South Africa) for > our collective work in the future. This would be a moment for us to come > together and discuss the outcomes (both the pro’s and con’s) of the test > which would be current, relevant and future-focused. > > As always, we thank you for your time and feedback, over and above all the > work you do within the movement. Please feel free to get in touch if you > have any additional questions/suggestions. > > Best, > > Khanyi > > > On Tue, May 10, 2022 at 1:15 PM Jayantilal Kothari < > jayantilal...@gmail.com> wrote: > >> Hi, >> >> Was there any community consultation? This has already created vandalism >> incidents on local >> Wikis. If an Instagram influencer with millions of followers talks about >> Wikipedia, his 10% of followers start editing and 1% vandalizing pages then >> it becomes a huge burden on the community to clean up the paid mess. Indic >> communities are relatively smaller and often we see volunteer burnout. This >> is a recurring theme from the WMF where the burden of cleaning and >> maintenance is transferred to the community without consent.
