I am in On Mon, Jun 12, 2017 at 4:49 PM, Ravishankar Ayyakkannu < rayyakka...@wikimedia.org> wrote:
> Hi, > > We are beginning a unique creative project in India, and we would like > your help. > > As you may know, recent research has shown that Wikipedia awareness is low > across India. How low? Just 25% of 9,200+ Indians said they had heard of > Wikipedia > <https://meta.wikimedia.org/wiki/Global_Reach/India_survey#Awareness_of_Wikipedia> > in a phone survey last year. Now, the Wikimedia Foundation is piloting ways > to change this trend. > > Our goal is to measurably raise awareness for Wikipedia in India, so more > people know what it is, and more people use it. This will help further > power growth in Wikipedia’s relevance, adoption, and familiarity- all of > which help our movement grow. > > So what is the Foundation doing? We are piloting the development of > entertaining web videos that explain and promote Wikipedia. These short > clips will work as videos on social media or as ads on promotional blogs, > sites, and possibly TV. > > Why make videos? A consultation with Indian Wikimedians in December & > January highlighted “social media posts” and “TV advertisements” as the top > suggestions for promoting Wikipedia > <https://meta.wikimedia.org/wiki/New_Readers/Messaging_for_India#How_to_promote_Wikipedia> > in India, after in-school activities. Because the Foundation is already > working on education partnerships, we have decided to explore the combined > impact of a social media + TV approach, and that requires videos. > > How can you help? Today, we are looking for volunteers to inform and > review these promotional web videos. What does that mean specifically: > > - > > Reading script ideas and providing topics that seem entertaining and > informative > - > > Making sure creative choices (from characters to Wikipedia articles > shown) are on-brand for Wikipedia in India > - > > Suggesting ways for making the web videos more applicable to community > needs and use > > Volunteers would be on a small “promotion team” of 4-6 total people. They > will work closely with Foundation staff like me and Zack McCune who is > leading this project. > > What’s the commitment? About 1-2 hours a week for six weeks. > > How will we communicate? Mostly via email, with 1-2 video calls (Skype or > Google Hangouts). > > What language will these promotional videos be in? Hindi! And that means > volunteers do not need to speak English to participate in this pilot > project. > > While we will have to choose only a few folks for this first pilot, we > hope to expand the size of review teams as this becomes a more practiced > process. We are looking for community members who have experience working > in the media, are proficient in Hindi, and share a passion for registering > diverse voices speaking for the movement. We would prefer that > interested volunteers nominate themselves at the Hindi Wikipedia village > pump > <https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%95%E0%A4%BF%E0%A4%AA%E0%A5%80%E0%A4%A1%E0%A4%BF%E0%A4%AF%E0%A4%BE:%E0%A4%9A%E0%A5%8C%E0%A4%AA%E0%A4%BE%E0%A4%B2#Community_review_team_for_Wikipedia_awareness_campaign_in_India> > and be endorsed by fellow community members to represent them. > > Thanks, > > Zack and Ravi > -- > Manager, Strategic Partnerships, Asia > Wikimedia Foundation. > > Mobile: +91-9986993336 > Skype: ravidre...@gmail.com > > _______________________________________________ > Wikimediaindia-l mailing list > Wikimediaindia-l@lists.wikimedia.org > To unsubscribe from the list / change mailing preferences visit > https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l > > -- *Regards:* *Suyash Dwivedi* E7/83F, Ahsoka Society Arera Colony Bhopal - 462016 Madhya Pradesh, India +91-9826015410
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