Re: [Wikitech-l] [WikimediaMobile] Readership metrics for the two months until February 7, 2016

[Tilman Bayer]

Hi Orsolya,

a PDF copy is at
https://commons.wikimedia.org/wiki/File:Readership_metrics_for_the_two_months_until_February_7,_2016.pdf
(previous reports and various charts are also available at
https://commons.wikimedia.org/wiki/Category:Wikimedia_readership_metrics_reports
)

And of course these mailing lists have public archives too, although they
don't play very well with HTML attachments (
https://lists.wikimedia.org/pipermail/mobile-l/2016-February/010096.html ).

On Fri, Feb 19, 2016 at 11:01 AM, Orsolya Gyenes <
gyenes.orso...@wiki.media.hu> wrote:

> Dear Tilman,
>
> Can you provide a link for this summary below?
>
> Thank you,
>
> *~Orsolya*
>
> 2016-02-18 23:37 GMT+01:00 Tilman Bayer :
>
>> Hi all,
>>
>> this resumes the usual look at our most important readership metrics.
>> Among other things, this time we observe the annual Christmas slump in
>> pageviews, hail the advent of the mobile singularity (December saw the
>> first ever day with >50% mobile pageviews), and resolve the mystery of the
>> Android app’s installation drop since mid November.
>>
>> As laid out earlier
>> ,
>> the main purpose is to raise awareness about how these are developing, call
>> out the impact of any unusual events in the preceding week, and facilitate
>> thinking about core metrics in general. We are still iterating on the
>> presentation; feedback and discussion welcome.
>>
>> After switching away from the weekly schedule (week-over-week and
>> month-over-month changes are now being recorded on the Product page
>>  at
>> MediaWiki.org) we also skipped an issue and added one week, so this edition
>> of the report covers a timespan of nine weeks.
>>
>> See also the slides from the Reading team’s quarter review meeting
>> 
>> on January 20 for an in-depth look at various metrics.
>>
>> Now to the usual data. (All numbers below are averages for December 7,
>> 2015 to February 7, 2016 unless otherwise noted.)
>>
>> Pageviews
>>
>> Total: 529 million/day
>>
>> Context (April 2015-February 2016):
>>
>>
>>
>> (see also the Vital Signs dashboard
>> )
>>
>> Total pageviews saw a sharp drop about a week before Christmas (almost
>> entirely on desktop), coinciding with a drop
>>  in Google
>> referrals. But both recovered in early January, even rising above earlier
>> levels, thanks to mobile (cf. below). Historical data from one and two
>> years ago shows a very similar slump in total and desktop pageviews in the
>> second half of December (with a lasting increase in mobile around
>> Christmas, too), so I’m interpreting this as seasonal even though it
>> preceded the actual holidays by a few days. In January 2014, traffic did
>> not fully recover to the levels of November/early December. In January
>> 2015, it rose slightly above them, similar to now.
>>
>> Desktop: 54.3%
>>
>> Mobile web: 44.4%
>>
>> Apps: 1.3%
>>
>> Context (April 2015-February 2016):
>>
>>
>> December 20, 2015 will forever be engraved in Wikimedia history as the
>> first day where mobile pageviews surpassed desktop pageviews (51% vs. 49%).
>> It was a Sunday - as we have known for a long time, mobile usage is higher
>> on weekends. In general, the mobile percentage over a whole week still
>> remains well below 50%. But even as desktop pageviews recovered from the
>> Christmas slump at the beginning of January, the mobile percentage remains
>> roughly 2% higher than before mid-December - quite likely due to a lot of
>> new phones entering usage as Christmas presents.
>>
>> Global North ratio: 78.3% of total pageviews
>>
>> Context (April 2015-February 2016):
>>
>> New app installations
>>
>> Android: 38.4k/day
>>
>> Daily installs per device, from Google Play
>>
>> Context (January 2015-February 2016):
>>
>> As reported earlier, the app was featured twice on Google Play in recent
>> months, and we can now estimate how many additional installs each may have
>> caused. November’s placement in the “new and updated” section appears to
>> have brought in more than 200k installs, and from early December to early
>> January, the apps was featured as one of the “Best Apps of 2015” in many
>> countries, resulting in around 350k additional installs.
>>
>> The preceding reports also described how we noticed a sharp drop in the
>> new install rate around November 12, and started investigating the cause
>> with our contact at Google. After some detective work, it turned out that
>> the app had been benefitting (since April) from a new feature
>> 
>> in Google Search showing install buttons for a 

Re: [Wikitech-l] [WikimediaMobile] Readership metrics for the two months until February 7, 2016

[Federico Leva (Nemo)]

Oliver Keyes, 19/02/2016 13:51:

a lot of prominent countries were very close to the 50% switchover,
including (interestingly) Italy.


I compiled some links at 
https://meta.wikimedia.org/wiki/Research:The_sudden_decline_of_Italian_Wikipedia#Scratchpad 
on the likely social reasons.


Pew research also had some numbers on the matter for USA, recently.

Nemo

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Re: [Wikitech-l] [WikimediaMobile] Readership metrics for the two months until February 7, 2016

[Oliver Keyes]

Some of it, I suspect, is inevitable. I studied this a while back and
a lot of prominent countries were very close to the 50% switchover,
including (interestingly) Italy.

On 19 February 2016 at 06:51, Antoine Musso  wrote:
> Le 18/02/2016 23:37, Tilman Bayer a écrit :
>> Context (last three months):
>>
>> Like for the Android app, there was a notable bump around Christmas, but
>> also an even larger spike on January 14 - the reason is not clear to us.
>
> Hello,
>
> I would suspect it is related to Wikipedia turning 15 years old. The
> birthday has been well covered by news at least in France.   A few
> acquaintance learned about the Wikipedia mobile apps by reading the news
> and started using it.
>
> Quoting someone I met:
>
> "I never heard you have a Wikipedia app. It is nice and usefull, much
> better than the web view".
>
>
> Hearsay, I have no fact ...
>
> --
> Antoine "hashar" Musso
>
>
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-- 
Oliver Keyes
Count Logula
Wikimedia Foundation

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