That is an exceptional deal Rick. Having spent 5 years on the marketing side I know both the effort and costs associated with PRs. I also know the value of a well done PR. WISPA is adding really good value here folks and I'd highly advise you leverage this new service. I say that because in the digital age, news from the PR News Wires spreads fast and far and will put eyeballs in your area on your news. Even some of the mobile news apps out there may pick up some of these PRs under their "local" news feeds.
Now, a few basic good practices for PRs: They should really be no more than 4 4-5 sentence paragraphs. First paragraph should contain all the central messaging (some only read that far). Paragraph two should spell out in a little more detail the new thing (new service, new town launched or new marquis customer or etc.) focusing on the benefits. Three should have a quote from some meaningful third party, like the customer, a city official, etc. that mentions how great X is and why. Four should have a quote from your exec and maybe a bit more detail about features (as opposed to the benefits you mentioned in 2. E.g. if in 2 you say something like how your new service enables burp-free streaming, than 4 might mention the specific service package. Every PR should have a few sentence under the heading "About so and so," that is your boiler plate company statement. Include accurate contact info following that. Finally, edit, edit, edit for spelling and grammar -- nothing will ruin a good PR like poor grammar. I'll close by saying no matter which gear you use, I am always willing to look over anyone's PR in this space and provide feedback and advice. I'm good at it and I can promise you'll not get anything from me but appropriate advice. Regards, Patrick Leary Alvarion 727.501.3735 ************************************************************************************ This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals & computer viruses(42). ************************************************************************************
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