Don't you have customers sign contracts?
The thing is if it is just the price and they are leaving, then you need
to do something extra to make it sticky.
The RBOCs have gotten that it is more than connectivity. They now offer
firewall, anti-virus, anti-spyware, and security suites for extra MRC.
They bundle (so that people have no idea what they are paying).
WISPs have a similar problem to Y! and AOL. So take some cues like
giving them a storage locker, data back-up, address book saver, blogs,
classifieds, photo album, classes, seminars, child internet nanny,
eSecurity, etc.
Let them keep their email if they leave -- so you still get an MRC and
you still have a connection with the customer.
- Peter
George Rogato wrote:
Alan Cain wrote:
And quoting unit prices is fully effective enough. One of my POPs has
gone from 20 customers to 1 customer, as Qwest has aggressively
targeted the area with phone calls to each (!) of my customers 4, 5
and 6 times a week, offering 1.7 Mbps service for 37.50/month. The
contract is vaguely and worded in very fine print so no one gets that
it is an introductory price, with miscellaneous services and taxes
extra. Many will probably rue the day, but I can't hold on to that
POP with one customer.
And how the heck did they get so specific on the customer list? Do
they offer a cut to judas goats?
They do the same thing around here.
What speeds and price were you offering that they picked of most of
your subs?
--
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