RE: [WISPA] penetration rates
Along the same thread- what have you found to be the pricing sweetspot? We have tried various pricing models w/ install fees searching for the magic number. We are primarily rural which= very little competition. However, there is also pressure on discretionary spending in these markets as well, so price is an issue. Chris what's your penetration rate? what are the biggest factors affecting adoption of your wireless services? etc. please expound on any market analysis y'all have done. thanks, -- Dylan Oliver Primaverity, LLC -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] penetration rates
Within 2 years of service becoming available 30 to 40% of the households will take it. This assumes any form of broadband. It also assumes that the install costs are $200 or less and monthly is $35 or less. Raise of lower your prices and the rates will change some. Usually down :-). Marlon(509) 982-2181 Equipment sales(408) 907-6910 (Vonage) Consulting services42846865 (icq) And I run my own wisp!64.146.146.12 (net meeting)www.odessaoffice.com/wirelesswww.odessaoffice.com/marlon/cam - Original Message - From: Dylan Oliver To: WISPA General List Sent: Wednesday, February 01, 2006 12:34 PM Subject: [WISPA] penetration rates what's your penetration rate? what are the biggest factors affecting adoption of your wireless services? etc. please expound on any market analysis y'all have done.thanks,-- Dylan OliverPrimaverity, LLC -- WISPA Wireless List: wireless@wispa.orgSubscribe/Unsubscribe:http://lists.wispa.org/mailman/listinfo/wirelessArchives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] penetration rates
faster then dial up, and you'll blow them away with support and performance. So why be cheaper? My advise is to get as much upfront as possible when you can, because you never know what lies a head in the future, don't wait for your ROI if you don't have to. Don;t sell the equipment unless you have to. What I will tell you is that in a served area, no matter how much need, $300 install fees will not win you residential clients. Tom DeReggiRapidDSL Wireless, IncIntAirNet- Fixed Wireless Broadband - Original Message - From: chris cooper To: 'WISPA General List' Sent: Thursday, February 02, 2006 2:04 PM Subject: RE: [WISPA] penetration rates Along the same thread- what have you found to be the pricing sweetspot? We have tried various pricing models w/ install fees searching for the magic number. We are primarily rural which= very little competition. However, there is also pressure on discretionary spending in these markets as well, so price is an issue. Chris what's your penetration rate? what are the biggest factors affecting adoption of your wireless services? etc. please expound on any market analysis y'all have done.thanks,-- Dylan OliverPrimaverity, LLC -- WISPA Wireless List: wireless@wispa.orgSubscribe/Unsubscribe:http://lists.wispa.org/mailman/listinfo/wirelessArchives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
Re: [WISPA] penetration rates
Man, your experience is so amazingly close to mine... I'd say, amazingly good information... North East Oregon Fastnet, LLC 509-593-4061personal correspondence to: mark at neofast dot netsales inquiries to: purchasing at neofast dot netFast Internet, NO WIRES!- - Original Message - From: Tom DeReggi To: [EMAIL PROTECTED] ; WISPA General List Sent: Thursday, February 02, 2006 1:44 PM Subject: Re: [WISPA] penetration rates Rurality or being underserved has rarely been an indicator on its own of whether someone will pay more for broadband. There are three more important factors. 1) Prospects individual Need. (for a specific purpose) 2) Wealth (The value they put on theirtimes) 3) Value perceived of the service(What isthe advertised value of broadband by others, nobody wants to get ripped off out ofprinciple) A1) When someone owns their own home business with 4 or 5 computers, or someone is disabled and orders their medicine online, or etc, they are willing to pay more. I justified $500 a month for a T1, for two year when I was one of two people working in my home office, as it was my only choice, BUT BECAUSE I HAD A HIGH NEED. I could not do business without it. The two years before I had my home business, I also did not havechoices,so Dial UP was acceptable based on my budget. I couldn't fathem paying over $20 a month. UNtil the day I realized how much money I was loosing in time online when trying to run a business. And realizing I could save $2000 a month working from home. I cleared $1500 by buying that $500 T1. A2) When I serve wealthy neighborhoods,I get past the install fee problem in about two seconds, and don't discount it. So I go after those markets first. The bottom line is a lawyer, would easilly pay a $100 a month for a home connection if it means they can avoid one weekend trip a month to the office, when they value their time at $400 an hour. They loose more money squabbling about the cost in time than they do just paying it. PLus as a successful individual, they understand the value of professional service and support. They want the same high quality saervice they receive in their offices. A3) When Cable and Verizon advertise $19 Broadband, thats what custoemrs think its worth. Its funny I actuallyhad a television station, will 30 employees moving into a new office,call the other dayand get upset, because he though he should pay only$30 a month for broadband, And I tried to charge him $150 for a 2 mbps service. Thats the value heput on it. Hes sees Cable offer 5mbps for $29. But whats ironic, is he doesn;t even know what a megabyte is. But he didn;t wantto buy form someone that he thought was tryingto take advantage of him, and rip him off. Its funny, when the only other option he could find cameout to be $600 a month, all a sudden I didn't seem so unreasonable anymore. He wonders why he was put on the end of the install schedule. Peopel aren't naturally cheap. They get educated by the market and advertising to learntheir perceptions. Whats even moe ironic, is the company, before they moved to the location, I learned paid closer to $800 a month for their T1. The person deligated to order the service, just wasn't privy to that information. Accounting took care of the bill because it was sent to them, they didn;lt know what it was for, and the previous tech guy did all the evaluation of their past provider choices.Its the ISP's responsibility to educate their prospects on their need, if you don't they won't understand how much they should pay, and can only go on what they hear and see on advertising, where the fine print is never seen. So how much you want to charge for residential depends on your Marketing plan and target market. Do you want to take the whole market or a small sliver of specialized need market? In my wealthy underserved markets, I charge $500 install fee, and I am under charging for what I could get. Its my home town, so I don't want to gouge my community members. $500 was a fair reasonable price based on what it cost me to deploy, which was more than I charged them for 900Gear, a quality install, and labor. However, in main stream served suburbia, I get 95% hang up, after disclosing $300 install fee. However, the remaining 5%, are profitable to serve. So I hand pick. Whats going to get exciting is mainstream residential wireless, because of low cost gear QUALITY gear like Trango broadband and Mikrotik. Do you want to keep the price high and put money in your pocket to cover man hours, or lower your price, and increase your volume and market potential? Are you looking to be more profitable today while on a cash
RE: [WISPA] penetration rates
What demographics do you base these #s on? Rural/Urban? Mean Household Incomes? chris -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Marlon K. Schafer (509) 982-2181 Sent: Thursday, February 02, 2006 4:36 PM To: WISPA General List Subject: Re: [WISPA] penetration rates Within 2 years of service becoming available 30 to 40% of the households will take it. This assumes any form of broadband. It also assumes that the install costs are $200 or less and monthly is $35 or less. Raise of lower your prices and the rates will change some. Usually down :-). Marlon (509) 982-2181 Equipment sales (408) 907-6910 (Vonage) Consulting services 42846865 (icq) And I run my own wisp! 64.146.146.12 (net meeting) www.odessaoffice.com/wireless www.odessaoffice.com/marlon/cam - Original Message - From: Dylan Oliver To: WISPA General List Sent: Wednesday, February 01, 2006 12:34 PM Subject: [WISPA] penetration rates what's your penetration rate? what are the biggest factors affecting adoption of your wireless services? etc. please expound on any market analysis y'all have done. thanks, -- Dylan Oliver Primaverity, LLC -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
