"Ooooh ! What does that button do ?" If you call it "CHECKOUT", the user knows what will happen. Yes, it will take her straight to the checkout page where she can complete the transaction.
If you call it "ADD TO SHOPPING CART", you are using a metaphor here. You are telling the user that there is a "shopping cart" just as there is one in the local departmental store. You are framing the user's mental model. So the user pictures a virtual shopping cart, where she can keep on adding items and when she is done, she can proceed to "checkout". Remember, if you are using the label "ADD TO SHOPPING CART", you should also have a corresponding icon and an area on the top right of the page designated and labeled as a "SHOPPING CART". This area will update on each click of the "ADD ..." button, so the user knows that she has added some items to the virtual shopping cart. -- Bipul Keshri Senior Information Architect Mobile: +91 999 910 6202 On Wed, May 21, 2008 at 11:56 AM, tee <[EMAIL PROTECTED]> wrote: > When a customer add a product to cart, which way is more user-friendly? Be > redirect to 'my cart' page, or stay at the same page? > > Right now Magento directs it to checkout page (p/s. this is the only > eCommerce software I ever use apart from the paypal BIN button so I have no > comparison and don't know how other carts do it), it makes sense to me as a > customer because this is how I expect it to be : add cart, process to > checkout. I don't want one more click to do the checkout. But client thinks > otherwise, he wants no redirect as he wants people continue shopping. Also > makes sense too, though not for my habit, but I have learned that I don't > make sites for myself :-) > > I hope this is ON topic as I view it as a usability issue. > > Thanks! > > tee > > > ******************************************************************* > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: [EMAIL PROTECTED] > ******************************************************************* > > ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] *******************************************************************
