Paul, Thanks for those references, i went and got one of the books today:
Geometry of Design - Studies in Proportion and Composition by Kimberly Elam (2001) I feel this is going to be a great benefit to me, knowing how to use the Golden Number when designing. I do a lot of club fliers and CD Covers so maybe it will help me with those. All these years designing and i didn't know about PHI. Thanks again, i had to nag my girlfriend for the £10.45 (im broke atm) and took me over an hour to find the copy they had at 'Waterstones' (local book store) James On Nov 2, 2007 12:20 AM, Paul Minty <[EMAIL PROTECTED]> wrote: > WSG, > > 'Universal Principles of Design' states that the Golden Ration is also > known as: golden mean; golden number; golden section, golden proportion, > divine proportion and sectio aurea. > > It is an anceint (dating back to the classical greeks) principle of > geometry. It may be an early attempt to codify a cognitive phenomenon or > a simple tradition. The Fibonacci Sequence can converge to a golden > mean. > > The ratio is 0.618. > > For a comprehensive discussion of proportions that include the golden > mean, see 'Geometry of Design - Studies in Proportion and Composition' > by Kimberly Elam (2001). > > This also presents a case that the general population prefers designs > based on some geometric proportions. > > Another reference is: 'Grids, the structure of graphic design' by Andre > Jute (1996). > > The YUI Grids patterns do not have any great focus on a geometrical > proportion. Our Art Director decided that we would have a strong > emphasis on classic proportions as part of our house style. Therefore we > modified the YUI grids CSS files to change the default proportions to > the ones that our Art Director wants to use on a regular basis. This > improves our quality and speed on most jobs. > > It also helps wire-framing as we use a particular proportion to give > consistency and attractiveness to our wire-frames. > > Cheers > Paul > > > Paul Minty Director > > mintleaf studio > We design & create stylish websites > > Post: Box 6 108 Flinders Street Melbourne VIC 3000 > Level 2 108 Flinders Street Melbourne > T. 03 9662 9344 > F. 03 9662 9255 > M. 0418 307 475 > [EMAIL PROTECTED] > www.mintleafstudio.com.au > > > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] > On Behalf Of David Laakso > Sent: Thursday, 1 November 2007 12:01 AM > To: wsg@webstandardsgroup.org > Subject: Re: [WSG] PHI and YUI Grids > > James Jeffery wrote: > > Hmmm interesting i might take a look at it. > > > > I would love to know more about YUI Grids and the 'Golden Mean'. > > > > James > > > > > > FWIW, the "Golden Mean" is a matter of philosophy. I believe the search > string you seek is "Golden Ratio." > > Best, > > ~dL > > > -- > http://chelseacreekstudio.com/ > > > > ******************************************************************* > > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: [EMAIL PROTECTED] > ******************************************************************* > > > > > > ******************************************************************* > List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm > Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm > Help: [EMAIL PROTECTED] > ******************************************************************* > > ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] *******************************************************************
