Hi Paul >From an SEO perspective there is great value put on keywords and titles >providing they reflect the content within the document. However if the keywords are over proliferated within the document the index engines tend to pick up on this and mark them down as 'suspect'
Content is king! _____________________________________________________________________ David Nixon Consultant Altran CIS UK Tel: +44(0)1625 666910 Mob: +44(0)7964 673164 david.ni...@altran-cis.co.uk www.altran-cis.co.uk<http://www.altran-cis.co.uk/> [http://www.altran-cis.co.uk/logo.jpg] Please consider the environment before printing this email Altran CIS UK is the trading name for Sutherland Consulting Ltd Office Address: 2 South Park Court, Hobson St, Macclesfield, Cheshire, SK11 8BS Registered Office: 2nd Floor, Shackleton House, 4 Battlebridge Lane, London, SE1 2HP Sutherland Consulting Ltd trading as Altran CIS UK is a limited company registered in England and Wales. Registered number: 3152244 VAT No: 673 1476 25 Please note that Altran CIS UK may monitor email traffic data and also the content of email for the purposes of security and staff training. This message contains confidential information and is intended only for w...@webstandardsgroup.org. If you are not wsg@webstandardsgroup.org you should not disseminate, distribute or copy this e-mail. Please notify david.ni...@altran-cis.co.uk immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. David Nixon therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. From: li...@webstandardsgroup.org [mailto:li...@webstandardsgroup.org] On Behalf Of Paul Collins Sent: Thursday, July 23, 2009 1:15 PM To: wsg@webstandardsgroup.org Subject: [WSG] The <head> of the document Hi all, I'm just curious to know what other people do these days with the header of their document? What is best practice for: - Good search engine rankings - Best charset for English text (utf-8, right?) - Do we need robots - all anymore? - Any Accessibility issues? (Can't think of any) - Does anyone bother with descriptions, keywords anymore? - Dublin Core metadata, is that a forgotten fad?! I'll show you an example of how I setup a standard page, please anyone offer what they think is best practice, or perhaps send any useful links: <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd";> <html xmlns="http://www.w3.org/1999/xhtml"; xmlns:v="urn:schemas-microsoft-com:vml" xml:lang="en" lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta http-equiv="Content-Language" content="en-us"/> <title>TITLE</title> <meta name="ROBOTS" content="ALL"/> <meta http-equiv="imagetoolbar" content="no"/> <meta name="MSSmartTagsPreventParsing" content="true"/> <link rel="stylesheet" href="STYLESHEET" type="text/css" media="all"/> </head> Cheers ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org ******************************************************************* ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: memberh...@webstandardsgroup.org *******************************************************************
