There's a simple business argument in favour of accessibility: more hits and, for those with physical or cerebral impairments (and by that we are not simply talking blind or otherwise disabled users but those in their autumn years who represent a considerable and growing online audience), a reason to bookmark the site. Simple economics. A standards-compliant site is, by its very nature, well on the way to accessibility.
Check out http://www.maccaws.org for a brief on the business case for standards compliance. Incidentally, the Guild of Accessible Wed Designers - www.gawds.org - officially opens its doors to membership today, and we're offering the opportunity to ... yes, you guessed it, do a site redesign. We've even got those wonderful things call prizes to give away at http://www.gawds.org/about/competition.php :o) Mike Pepper Accessible Web Developer www.seowebsitepromotion.com ***************************************************** The discussion list for http://webstandardsgroup.org/ See http://webstandardsgroup.org/mail/guidelines.cfm for some hints on posting to the list & getting help *****************************************************
