UPDATE 1-Facelift or folly, Belgrade braces for Dubai-style makeover
Reuters Middle East 
 * Gulf Arab cash to bankroll riverside development * Scale unprecedented in 
central and eastern Europe * Opponents fear capital to lose identity (Updates 
with developer's comment, paragraph 13) By Matt Robinson BELGRADE, March 31 
(Reuters) - The vista of rusting boatsand drab wasteland that greets visitors 
passing over the riverSava into Belgrade is set to be transformed into a 
futuristicforest of skyscrapers under ambitious redevelopment plans thathave 
left Serbs deeply split. Construction for the Belgrade Waterfront project is 
due tokick off this summer, bankrolled by Gulf Arabs, and will foreverchange 
the appearance, and critics say also the character, ofSerbia's capital city, 
home to around 1.3 million people. The project crowns an unlikely but fruitful 
alliance betweenSerbia, an aspiring European Union member, and the United 
ArabEmirates that spans defence, agriculture and cheap financing. A UAE 
property developer plans to spend at least threebillion euros ($3.26 billion) 
building 5,700 apartments, 2,200hotel rooms, offices for 12,700 people, a 
curvaceous 200-metretower and a sprawling shopping mall on the 1.8 million 
squaremetres of prime riverside land. The project marks the first foray into 
central and easternEurope by Abu Dhabi-based Eagle Hills and board member 
MohamedAlabbar, the UAE real estate tycoon behind the world's tallestbuilding, 
Dubai's Burj Khalifa. Supporters say the development will create thousands 
ofjobs, address a severe shortage of office and retail space indowntown 
Belgrade and put the city firmly on the investment mapof eastern Europe. 
However, detractors say it is folly - a Xanadu conjured upwithout public tender 
or consultation, soulless, elitist andjarring with the look of the existing, 
centuries-old city. Acontract has yet to be signed even as land is cleared 
apace,fuelling complaints about transparency. "It's still unreal to me," said 
Dejan Ubovic, founder of KCGrad, a cultural centre in the graffiti-riddled 
Savamaladistrict that has become a mecca for tourists and artists andstands on 
the perimeter of the proposed Waterfront site. "Nobody normal would have 
anything against some kind ofimprovement," he said. But this 'megalomania' "has 
very littleto do with ordinary Belgraders". Fearing for Savamala and the city 
itself, activists face atough fight to block a project likely to define - for 
better orworse - the rule of Prime Minister Aleksandar Vucic. Vucic's 
nationalist-tinged but pro-Western policies have wonhim a hold on power not 
seen since late strongman SlobodanMilosevic, whose war in Kosovo brought NATO 
bombs down onBelgrade in 1999. "We've never seen (such a project) in the whole 
of Centraland Eastern Europe," said Andrew Peirson of property consultantJones 
Lang LaSalle. "Serbia's the first to get them (Gulf Arabinvestors) and I think 
people are wondering why." "THIS CITY NEEDS EVERYTHING" Contacted by Reuters, 
Eagle Hills cited Belgrade's potentialas a "regional hub" as a reason for its 
planned investment,adding: "(The project represents) the future of the city and 
aworld-class benchmark for dynamic, mixed-use living." That growth potential is 
tied up with Serbia's EU ambitions. The project gives the UAE a toehold in a 
country likely tojoin the EU, the world's biggest single market, in the 
nextdecade while costs remain relatively low. It can also avoid thetough public 
procurement rules, transparency and regulationdemanded of EU members but more 
easily circumvented in Serbia. The first collaboration between Serbia and the 
UAE was a $40million equity investment by Abu Dhabi's Etihad airline inSerbia's 
national airline. Other deals quickly followed. Real estate experts say the 
project would address the city'schronic lack of good quality office and retail 
space, a shortagehindering Serbia's efforts to lure foreign investors. Belgrade 
mayor Sinisa Mali, a Vucic ally, says the new workfor local firms would also 
help drive the anaemic economy. "Do they (the critics) want hundreds of huts, 
shacks, peopleliving in abandoned railway wagons? ... Do they not want 
aninvestor to come and invest several billion euros, to put towork the local 
construction industry and employ 20,000 people?"he said in an interview with 
Reuters. Peirson said Belgrade had plenty of work to do before itcould expect 
investors to start queuing up. "This city needs everything ... You can get the 
governmentto fly out to Palo Alto and meet with Google and Facebook andtell 
them they need to move people to Serbia, but there are nooffice buildings," he 
said. But opponents question the overall viability of such aproject in a 
country where a fifth of the workforce isunemployed and the average monthly net 
wage is 350 euros. Theeconomy is facing a second straight year of recession as 
Vucic'sgovernment tries to overhaul a bloated and costly public sector. 
"There's no question that it needs to develop on theriverfront. The key is, 
when you see those plans, how long willit take to build that up?" said Peirson. 
"Because they're goingto have to follow the demand of the market, and not try 
andbuild it and then expect the demand to come." Mali said construction would 
take up to 20 years, dependingon market conditions. Serbia will pay for 
infrastructureupgrades outside the limits of the site, costs put by Mali atjust 
under 300 million euros but at much more by the critics. Purists like Belgrade 
former chief architect Djordje Bobicfear for the city's distinctively erratic 
architecturalheritage. "Belgrade," he said, "will be left to peer shyly from 
behinda bunch of senseless, aggressively scattered skyscrapers."($1 = 0.9211 
euros) (Additional reporting by Aleksandar Vasovic in Belgrade andHadeel Al 
Sayegh in Dubai; Editing by Gareth Jones)

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