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<https://blogs.lse.ac.uk/europpblog/2020/03/13/regulating-covid-19-what-lessons-can-be-learned-from-the-handling-of-the-2009-swine-flu-pandemic-by-the-eu-and-the-who/>
  


Regulating COVID-19: What lessons can be learned from the handling of the 2009 
swine flu pandemic by the EU and the WHO?


8-11 minutes

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<about:reader?url=https%3A%2F%2Fblogs.lse.ac.uk%2Feuroppblog%2F2020%2F03%2F13%2Fregulating-covid-19-what-lessons-can-be-learned-from-the-handling-of-the-2009-swine-flu-pandemic-by-the-eu-and-the-who%2F#Author>
 Given the unprecedented response of governments across the world to COVID-19, 
what lessons can be learned from the last pandemic to hit the world in 2009?  
<about:reader?url=https%3A%2F%2Fblogs.lse.ac.uk%2Feuroppblog%2F2020%2F03%2F13%2Fregulating-covid-19-what-lessons-can-be-learned-from-the-handling-of-the-2009-swine-flu-pandemic-by-the-eu-and-the-who%2F#Author>
 Esther Versluis explains that a notable problem with the WHO’s response to the 
swine flu pandemic was that it downplayed the uncertain nature of information 
during the outbreak, prompting criticism of its advice. However, while the WHO 
appears to have learned from this mistake with COVID-19, we may well be in a 
worse position overall, with populism prompting even less trust in science and 
expertise, and fake news flourishing on social media.  

On 15 April, 2009, a new influenza A virus was first detected in California. 
About a week later Mexico confirmed 120 infected cases and 20 deaths, and 
within three months 120 countries all around the world were affected. This 
pandemic, referred to as the swine flu or H1N1 pandemic, lasted a little over a 
year, officially ending on 10 August 2010. The H1N1 pandemic affected 
<https://www.who.int/csr/don/2010_08_06/en/>  worldwide 214 countries, causing 
18,449 deaths.

This brief summary of the swine flu pandemic ten years ago rings a bell. The 
current Coronavirus disease, or COVID-19, was first reported on 31 December 
2019 in Wuhan, China. On 13 March 2020, the WHO indicated 
<https://www.who.int/csr/don/2010_08_06/en/>  that the number of infected cases 
surpassed 125,000, leading to over 4,600 deaths. How this recent pandemic will 
end, compared to the previous swine flu, is unpredictable. What we do know is 
that governmental responses have been much faster and heavier compared to ten 
years ago. Decisions to lock down entire regions in China and Italy, for 
example, are unprecedented. As is the decision by president Trump to ban all 
incoming travel from the EU. In 2009, the European Union advised against 
unessential travel to the US or Mexico, but no real drastic restrictions were 
put in place.

Based on our analysis <https://onlinelibrary.wiley.com/doi/10.1002/epa2.1064>  
of the handling of the 2009 swine flu pandemic, what lessons can be learned for 
the current situation with the Coronavirus? Comparing how the EU and the WHO 
differently handled the 2009 pandemic, we concluded that particularly the WHO 
was to a large extent denying the uncertainty surrounding the pandemic in order 
to actively promote its own policy-agenda of taking strong measures. 
Alternatively, the EU agency in charge of information provision about diseases 
– the European Centre for Disease Prevention and Control (ECDC) – was very 
strong in communicating clearly and openly about all uncertainties.

 


UN Secretary-General António Guterres with Tedros Adhanom Ghebreyesus, 
Director-General of the World Health Organization, in February 2020, Credit: UN 
Geneva <https://flickr.com/photos/unisgeneva/49580653877/>  (CC BY-NC-ND 2.0 
<https://creativecommons.org/licenses/by-nc-nd/2.0/> )


Document analysis of official ECDC and WHO documents revealed that the WHO 
mostly provided very prescriptive policy guidance, hardly providing any 
“uncertainty information <http://www.inderscience.com/offer.php?id=7164> ”. In 
hindsight, this led to harsh criticism 
<http://assembly.coe.int/CommitteeDocs/2010/20100604_H1N1pandemic_e.pdf>  of 
the WHO, as the organisation was seen to have regularly overstated the 
pandemic’s expected outcome. In other words, the WHO portrayed 
uncertainty-intolerant behaviour by back-staging the relevant information which 
would allow national decision-makers to reflect on uncertainty and the 
consequences for policy-making, thus providing room for a politicisation of 
uncertainty.

In rather sharp contrast, our analysis of ECDC documents revealed an entirely 
different approach. The ECDC presented a menu of possible public health 
measures that could be adopted by national policy-makers. The EU agency 
stressed 
<https://www.ecdc.europa.eu/sites/default/files/media/en/publications/Publications/0906_TER_Public_Health_Measures_for_Influenza_Pandemics.pdf>
 , for example, that there are ‘more gaps than certainties… (and) significant 
holes in our knowledge’ and ‘[t]he evidence base for the use of the measures 
against influenza is limited and primarily comprises anecdotal observations…’. 
When providing policy advice, the ECDC clearly stated what was known and 
unknown as well as how much evidence was available.

The variation in national responses to this almost opposing behaviour of 
different international organisations was intriguing. While overall the 
information provision by the EU agency was much preferred over the WHO input, 
different countries also demonstrated difficulties in dealing with this 
uncertain information. Within the EU, where health remains a national 
competence, there were diverging responses, for example with the reserved 
attitude of Poland on the one side, and the pro-active and far-reaching 
measures by the UK and France on the other side. Authorities in different 
countries arrived at different policy recommendations, while basing their 
decisions on the same international scientific data.

In response to the diversity of information, countries resorted to their 
traditional national way of handling things. This might not be too surprising 
if we take into consideration that there is strong variation between 
individual, but also country-level responses to uncertainty. We know from 
cognitive psychology that individuals, and societies, score differently on the 
‘uncertainty intolerance’ scale, thus showing different reactions when 
confronted with uncertain information. In such situations, people tend to 
follow their initial perceptions, and new evidence will particularly be 
perceived as reliable and legitimate – and will only be readily accepted and 
integrated – when it is in line with one’s own initial belief. This leads to a 
form of biased assimilation, the act of people screening information in a 
biased way, consistent with their own prior beliefs and predispositions.

This analysis of the 2009 swine flu pandemic reveals how in the handling of 
globalised policy problems the provision of information about uncertainty is 
crucial and needs to become standard practice, in order to keep institutions 
like the WHO and EDCD from becoming politicised. Uncertainty is ingrained in 
pandemics such as COVID-19. This implies that we need experts to be open about 
the ‘knowns’, ‘known unknowns’ and ‘unknown unknowns’, after which politicians 
need to provide policy solutions.

However, pandemics such as swine flu and COVID-19 demonstrate that the wide 
variety in national responses can increase the uncertainty about scientific 
expertise, leading to a situation in which science easily becomes disputed. In 
such a situation, from an academic perspective, it becomes even more crucial to 
pluralise expertise and ‘frontstage’ uncertainty, and thus openly acknowledge 
that expertise is never objective but is based on uncertainties and 
predispositions. Without explicitly addressing this there is room for 
politicisation of not only uncertainty, but of certainties as well, creating 
room for distrusting and ignoring well established scientific facts and 
insights.

However, this academic observation about the necessity of a more explicit and 
mature handling of uncertainty seems to remain this – an academic observation. 
Exploring how the coronavirus pandemic is currently handled around the globe, 
we unfortunately might reach the conclusion that this academic ideal is far 
from reality. The WHO seems to have learned from the criticism of its handling 
of the 2009 swine flu pandemic.

This time round, there is much more explicit uncertainty information available 
on the WHO’s website, openly discussing the unknowns and uncertainties. And 
with health being a national competence of the EU member states it is 
relatively easy to blame the EU for lacking a more forceful common approach. 
However, the member states do not allow this. The ECDC at large does what it 
did during the previous pandemic: ensure that all national authorities have 
access to their information, after which it is up to the national governments 
to decide how to interpret and apply this.

Compared to where we were ten years ago, we might actually have moved further 
away from the ideal scenario as to how to handle pandemics. Although nothing 
new or very recent, we can state that increasing populism has led to even less 
trust in science and expertise, and fake news is flourishing even more on 
social media compared to ten years ago. Globalised disease traveling requires 
globalised policy efforts, but the reactions to the previous swine flu 
pandemic, as well as the current coronavirus pandemic, illustrate that such a 
globalised policy effort is far from reality. Compared to the 2009 swine flu 
pandemic, there is a much more open provision of uncertainty information, but 
it remains an open question to what extent both public and governments are 
sufficiently capable of handling such uncertainty.

 <http://blogs.lse.ac.uk/europpblog/about/comments-policy/> Please read our 
comments policy before commenting.

Note: This article gives the views of the author, not the position of EUROPP – 
European Politics and Policy or the London School of Economics.

_________________________________

About the author

Esther Versluis – Maastricht University
Esther Versluis is a Professor of European Regulatory Governance at Maastricht 
University.

 
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