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Why Americans Are So Resistant to Masks


Richard Thompson Ford

8-10 minutes

  _____  

A mannequin’s head displays a home-made protective face mask in the window of a 
locksmith’s during the novel coronavirus crisis on April 10, 2020 in Berlin, 
Germany.

Sean Gallup/Getty Images

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Last week, the Centers for Disease Control and Prevention reversed itself and 
encouraged Americans to wear masks to help prevent the spread of the novel 
coronavirus. This week, some mayors have taken things further by mandating 
mask-wearing in public 
<https://www.washingtonpost.com/local/the-cdc-recommends-face-masks-in-some-cities-and-counties-theyll-be-mandatory/2020/04/08/60d67304-79d7-11ea-9bee-c5bf9d2e3288_story.html>
 . As COVID-19 has upended every aspect of American life, masks are fast 
becoming the faces we show a world where every stranger might be carrying a 
potential threat. Our doctors are real-life masked superheroes who risk illness 
and death in their courageous efforts to treat the sick. For the rest of us, a 
mask, which seemed like overkill a few days ago, now looks like just the right 
amount. Yet some are still reluctant to wear a mask: Donald Trump, for 
instance, refused to set a positive example for the nation, insisting, “I am 
choosing not to do it 
<https://www.nytimes.com/2020/04/03/us/politics/coronavirus-white-house-face-masks.html?searchResultPosition=1>
 .” Others have and will follow the president’s lead. Why does this simple 
precaution inspire such resistance? 

In California we are used to wearing masks: Before the menace of the 
coronavirus, masks were a defense against the smoke and ash of what has become, 
horrifically, an annual fire season. In the sepia-toned atmosphere that follows 
a massive fire, the face mask was, literally, a breath of fresh air. Now the 
mask is a wearable symbol of a world faced with biblical threats, careening 
between fire and pestilence toward the end of days. Perhaps this unavoidable 
association with crisis explains some of the aversion. Masks worn as protection 
against disease 
<https://www.mentalfloss.com/article/505090/doctors-didnt-actually-wear-beaked-masks-during-black-plague>
  in Renaissance-era Europe also symbolized the threat of contagion: The long, 
downturned bird’s beak of the iconic plague doctor’s mask was thought to filter 
out toxic vapors, but the dramatic, grotesque mask also transformed the 
doctor’s body into something sinister and inhuman, a harbinger of suffering and 
death. 

Masks can convey a maverick’s swagger and can carry a whiff of anti-social 
menace. A mask can suggest a belligerent, go-it-alone attitude, and it also 
obscures, hinting at a possibility of dissimulation or deception. What, one 
wonders, lies hidden behind that mask? The mask is a barrier between the wearer 
and external threats and also, potentially, a disguise, hiding one’s identity 
from enemies, law enforcement, spies, paparazzi—perhaps a righteous and 
vengeful God? Those daring few who venture furtively into the city in their 
masks evoke memories of the outlaws of spaghetti Westerns, bandanas over nose 
and mouth, on the lam hoping to outwit the hanging posse, just as we shelter in 
place, hoping to outlast the deadly coronavirus. 

Masks and other facial coverings have also long been associated with unknown 
threats, whether viral or social. The laws of many medieval Italian city-states 
prohibited facial veils except when worn by mourning widows and banned masks 
except during carnivals and masquerade balls: Covering the face was suspected 
to be a way of hiding from the law and evading social constraints. Even if a 
mask did not successfully disguise one’s identity, it still offered a socially 
transgressive liberty. Renaissance-era Italian writer Baldassare Castiglione 
advised the aspiring courtier 
<https://www.bl.uk/collection-items/the-book-of-the-courtier-1588>  that “even 
though he be recognized by all … disguise carries with it a certain freedom and 
license.” A mask allowed the wearer to escape the constraints of their own 
persona and social role and become, if not anonymous, at least enigmatic. 

The unease associated with a concealed face is not an antique prejudice: Just a 
few years ago, but in what already feels like a bygone era, many European 
nations, confronted with the Islamic practice of veiling, prohibited face 
coverings. In 2014 France successfully argued in the European Court of Human 
Rights <https://www.law.cornell.edu/women-and-justice/resource/sas_v_france>  
that “the voluntary concealment of the face is … incompatible with the 
fundamental requirements of living together … [and] the minimum requirement of 
civility that is necessary for social interaction.” But in the age of the 
pandemic, a covered face is now a requirement of basic civility. The term for 
the Islamic veil, hijab, means “barrier” or “partition” in Arabic; Western 
norms once perceived such a wearable division as anti-social, but today secular 
as well as sectarian norms demand a barrier between our fragile bodies and a 
threatening world, or a world our bodies may unwittingly threaten. 

But when they cover faces that have provoked fear and aversion, masks still 
inspire a punitive reaction. Last month in Wood River, Illinois, a police 
officer confronted two black men wearing masks 
<https://www.washingtonpost.com/business/2020/04/09/masks-racial-profiling-walmart-coronavirus/>
  while shopping at a Walmart, insisting that the law prohibited covering one’s 
face while in a store—an echo of the medieval prohibition. After the 
confrontation went, so to speak, viral, the Wood River chief of police, Brad 
Wells, repudiated the claim 
<https://www.washingtonpost.com/business/2020/04/09/masks-racial-profiling-walmart-coronavirus/>
  in a written statement: “The city does not have such an ordinance prohibiting 
the wearing of a mask. In fact, I support the wearing of a nonsurgical mask or 
face covering when in public during the COVID-19 pandemic period.” Sadly, but 
predictably, the prudent mask, now recommended by the Centers for Disease 
Control, has already been treated as the pandemic era’s hoodie sweatshirt—an 
innocent garment, transformed by racial prejudice into a symbol of criminal 
intent. 

There’s another side to masks, of course. Masks obscure, offering anonymity, 
but a decorated mask can communicate personality even as it safeguards and 
hides the face. Consider the pricey designer masks such as the Airinum face 
mask touted by Instagram influencers and celebrities such as Gwyneth Paltrow. 
The Airinum comes (or came—of course it’s sold out) in limited edition designer 
versions <https://www.instagram.com/p/B81Ux4_n74g/?utm_source=ig_embed>  and 
apparently became a regular sight at this year’s various fashion weeks in the 
early days of what would become the coronavirus pandemic. The fashionable, 
decorated mask is like a talisman, warding off evil through the power of runes 
and symbols printed on its surface or like a coat of arms, communicating 
commitments, values and, perhaps most of all, status. The high-fashion mask can 
also be read as a sign of contemptible selfishness at a time when doctors, with 
clearly greater needs, face a shortage. One headline, for instance, read, 
“Gwyneth Paltrow Face Mask Sells Out Despite Health Advice.” 
<https://www.news.com.au/entertainment/celebrity-life/coronavirus-gwyneth-paltrow-face-mask-sells-out-despite-health-advice/news-story/7bf04021d5d0a37cc051c13608d1c1a6>
  A designer mask seems to betray an attempt to buy one’s way out of a common 
crisis, 
<https://www.nytimes.com/2020/03/05/style/the-rich-are-preparing-for-coronavirus-differently.html>
  yet another barrier separating the rich and famous from the rest of us. 

The homemade mask 
<https://www.nytimes.com/article/how-to-make-face-mask-coronavirus.html?action=click&module=RelatedLinks&pgtype=Article>
  provides an answer. It echoes the embrace of homespun clothing in 
pre-revolutionary America—an effort to reduce the consumption of imported 
fabrics controlled and taxed by the tyrannous British. The homespun garment 
also signaled an egalitarian disdain for status symbols: “Rich and Poor all 
turn the Spinning Wheel 
<https://hudsonvalley.org/article/spinning-patriotic-sentiment-in-colonial-america/>
 ” declared a popular slogan at the time. The homemade pandemic mask is a 
similar practical response to shortage and, as such, an unambiguous emblem of 
civic virtue. It reflects the time-honored American values of thrift, 
self-sufficiency, and ingenuity; it communicates civic responsibility and 
prudence, self-sufficiency without selfishness. With a government that seems 
unequal to the threat, citizens must take matters into their own hands, 
peaceful masked vigilantes who bravely step in to do battle when the 
authorities have failed. 

Of course, these symbolic considerations are trivial compared with the 
importance of reducing the threat of transmission. Still, as we are forced to 
abandon the physical intimacy and openness that normally foster trust and 
community, quiet gestures of solidarity may help us to sustain morale and 
social connection in the long and lonely weeks to come. 

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