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<https://europeanwesternbalkans.com/2020/08/31/telekom-srbija-for-whom-the-golden-chicken-lays-its-eggs/>
  


Telekom Srbija: For whom the golden chicken lays its eggs? - European Western 
Balkans


Nikola Cuckić

12-15 minutes

  _____  

For a long time, telecommunications company Telekom Srbija has been considered 
one of the most profitable companies in Serbia and the “golden chicken” of the 
economy. But since recently, the future of the company seems to be gloomy, as 
the expensive acquisitions and untransparent contracts decreased its value and 
caused debt to increase, giving rise to suspicions on corruption in the deals 
with the private companies that have been unravelled.

State of affairs in Telekom is a matter of great public importance. The company 
is the largest enterprise in the field of communications, considering the share 
on the market of landline phone users (around 82%), mobile phone users (45%) 
and internet service users (around 41%) and having in mind the ownership 
structure – 58% of the stocks are owned by Government and the rest by the 
Telekom Srbija itself and Serbian citizens.

The recent allegations of public property misuse and increasing media control 
through deals of Telekom with private companies have put in the spotlight the 
state of fragile democracy and freedom of speech in Serbia.

The affairs posed a question of whether Telekom Srbija lays eggs for their 
final beneficiaries – the citizens, or for the ruling party and the business 
clique supporting it?


Telekom Srbija – the informal owner of the private media?


The first infamous acquisition happened in late 2018 when Telekom bought 
Kopernikus Technology for 195 million Euros from Srdjan Milovanović, brother of 
the high-ranking member of the SNS party. Right afterwards, Milovanović bought 
two national TV stations – PRVA TV and O2, for a similar amount, turning them 
into completely pro-Government outlets. The move made by Milovanović was 
considered in the public as a wider strategy in the consolidation of the ruling 
party’s dominance over the national media landscape.

At the beginning of 2019, Telekom made another acquisition of small cable 
television and internet providers (Avcom d.o.o, Belgrade, Radijus Vektor d.o.o, 
Belgrade, Masko d.o.o, Belgrade BPP Ing d.o.o, Grocka). Acquisitions of the 
Kopernikus Technology and Radijus Vektor (the last one for 108 million euros) 
have drawn the attention of the public because experts claimed that the price 
of this acquisition was significantly above the market value.

Vesna Radojević, journalist and Editor in Chief of portal Rakrikavanje said for 
European Western Balkans that it is very naïve not to see what is behind the 
multi-million deals of the state-owned Telekom.

“Before buying two TV stations, Srdjan Milovanović had a deal with Telekom 
Srbija worth 195 million Euros for selling of Kopernikus Technology. That money 
was transferred to the offshore company, the tax was not paid in Serbia and 
then Milovanović bought PRVA TV and O2 for 180 million euros”, she explains.

Member of the opposition Serbian Social Democratic Party (SDS), professor Goran 
Radosavljević, stated 
<http://rs.n1info.com/Biznis/a632609/Analiza-Telekom-platio-Kopernikus-tri-puta-vise.html>
  that according to his analysis, Kopernikus was paid 3 times higher of the 
market value, while Radijus Vektor was paid 5 times of the market value.


Acquisitions without proper control


As the acquisitions of Telekom were among the highest among state-owned 
enterprises in Serbia, the company came under the radar of the State Audit 
Institution (DRI), which published the report “Efficiency of Acquisition 
Control by Competent Authorities”.

This body concluded that 
<https://www.dri.rs/mediji/Nedovoljna-efikasnost-kontrole-akvizicija-od-strane-nadleznih-organa.n-476.107.html>
  “incomplete coordination between the competent authorities and the management 
bodies of state-owned enterprises has reduced the efficiency of acquisition 
control”, adding that the Ministry of Economy did not control the acquisitions 
of Telekom.

Referring to the DRI’s report, Jelisaveta Vasilić, member of the of 
Government’s Anti-Corruption Council, in an opinion piece 
<https://www.danas.rs/dijalog/licni-stavovi/sta-telekom-i-vlast-skrivaju-od-gradjana/>
  for daily newspaper Danas, claimed that Telekom’s acquisitions are conducted 
without proper control by the Government and without economic rationale, which 
was the method for transferring the public money in private pockets.

She also claimed 
<https://www.danas.rs/dijalog/licni-stavovi/sta-telekom-i-vlast-skrivaju-od-gradjana-2/>
  that the Anti-corruption Council asked Telekom to provide them with the data 
on how the decision on acquisitions was made, but the company had not responded.

“It remains unknown who made the decision on the acquisitions, who controlled 
and supervised the procedure, who assessed the expediency of the acquisition, 
all of which point to illegalities and the existence of a high possibility of 
corruption”, she wrote in the article.


In the firm grip of the parties in power


The case of Telekom Srbija is not only about the state of affairs in this 
particular state-owned company but part of a broader state of democracy issue 
in Serbia, which sheds a light on public property management and the freedom of 
media.

Nemanja Nenadić, Program Director of Transparency Serbia explained for EWB that 
legal status of Telekom, saying that this company is not a public enterprise, 
but a joint-stock company, majority-owned by the Government.

“That is not just a question of a name, but it is a matter of a fundamentally 
different legal status and legal obligations. The point is that Telekom Srbija 
does not perform activities that should be performed by a state-owned company, 
but provides services that could be provided by private companies”, Nenadić 
says, adding that the reasons why Telekom Srbija is in the ownership of the 
Government lay in the interests of the ruling elite.

“Although it is a business entity operating on the market, Telekom Srbija, like 
other state-owned companies, is in fact under the control of one or more 
parties in power. Control over companies like Telekom, allows political parties 
to buy media support through advertising, sports policy and other areas using 
sponsorships, as well as other forms of abuse, which can also be found in 
“ordinary” public enterprises, such as the employment based on the party 
affiliation”, Nenadić says.

Regarding the notions of acquiring media ownership through Telekom Srbija, 
which is in Nenadić’s opinion practically confirmed by the statements of the 
public officials, he said that it demonstrates a method of keeping the control 
in media landscape without formal ownership of the Government.

Journalist Vesna Radojević has a similar opinion, although she points out that 
the control of the media, in this specific case Adria Media Group and media 
owned by Srđan Milojević, is not control by the Government i.e. institutions 
and citizens, but by the ruling party.

“I would not say that the Government increases control over the media, rather 
that this is being done by the ruling Serbian Progressive Party – SNS, which 
has been abusing institutions for years for its own promotional purposes”, she 
said and added that that the citizens as the taxpayers have enabled the 
businessmen to get hold of the media.


Telekom’s contract with Wireless Media – another shady deal?


The opposition parties have recently been very active in “blowing the whistle”, 
as they have publicly demanded answers about the state of affairs in Telekom, 
holding the press conferences in front of Telekom’s headquarters and at one 
point even threatening to call citizens to boycott Telekom.

Marinika Tepić, Vice President of the Freedom and Justice Party (SSP) and, 
until recently, a member of parliament, unveiled a 38-million-Euros-worth 
contract between Telekom Srbija and Wireless media, a company of Igor Žeželj 
and since last year, the owner of the pro-SNS tabloid newspaper Kurir, one of 
the dailies with the highest circulation.

“This proves that SNS administration (of Telekom) is paying for and acquiring 
media in Serbia with our money”, Tepić said, N1 reported.

Marinika Tepić holding a press conference; Photo: Freedom and Justice Party 

The opposition claims that this contract, which formally concerns the 
investment of Telekom in portal Mondo (which was originally registered by 
Telekom, but now in Žeželj’s ownership) and production of the media content is 
fraudulent because the contract’s real purpose was to enable Žeželj to buy 
Adria Media Group and Kurir in order to tighten the grip of the ruling elite 
over media.

Radojević pointed out that the case of a contract with Žeželj’s Wireless Media 
resembles the situation of the contract with Srđan Milovanović.

“From the contract in which KRIK had an insight, it can be seen that a couple 
of months before the purchase of Kurir, Žeželj received 10 million euros from 
Telekom, and later another 28 millions of Euros”, she says.

Radojević also pointed out that the contract shows a completely illogical move 
by Telekom because it gives millions of Euros for a zero percent share in the 
ownership, but in certain clauses, it explicitly forbids Žeželj to manage its 
property freely.

“There are contracts from this business that public has to see in order to know 
how much power over the production of the media content Telekom actually has”, 
Radojević explained. Opposition demands international expertise on Telekom and 
Public Prosecutor to start working on this case but having in mind inactivity 
of the prosecution in the past cases, this is unlikely to happen.

Vice President of the People’s Party (NS) Miroslav Aleksić, filed the criminal 
charge against several Telekom’s executives for misusing the public funds by 
acquiring the cable and internet providers for overcharged prices. 


Telekom Srbija and Serbian Government: Opposition works for Telekom’s 
competitors


Management of the Telekom Srbija responded to the corruption allegations by 
blaming the opposition for trying to undermine Telekom’s position on the market 
and accused them of working for Telekom’s competitors i.e. Serbian Broadband – 
SBB, owned by United Media Group.

“We would like to inform the public that this is obviously the most brutal 
campaign aimed at strengthening one foreign company, which is a direct 
competition of Telekom Srbija”, stated Telekom in its press release 
<https://www.kurir.rs/vesti/drustvo/3513419/saopstenje-za-javnost-nastavljaju-se-brutalni-napadi-na-telekom-srbija>
 .

Telekom also claims 
<https://www.nedeljnik.rs/telekom-srbija-urusava-nas-prljava-kampanja-interesnog-lobija/>
  that the company has been undermined by the interest lobby led by “tycoons” 
Dragan Đilas (leader of the Freedom and Justice Party – SSP) and Dragan Šolak 
(co-owner of the SBB) aiming to prevent the business success of Telekom Srbija.

The similar position was taken by the Serbian officials, namely Prime Minister 
Ana Brnabić and President Vučić, who rejected all the corruption allegations 
made by opposition saying that opposition is trying to destroy Telekom and 
public property on behalf of the SBB, pointing out at Telekom’s business 
successes.

“Telekom has started its investment cycle in the last two years, and 2019 was 
historically the most profitable for Telekom Srbija, when their income was 
around 133 billion Dinars,” Brnabić said,  
<http://rs.n1info.com/Vesti/a633143/Ana-Brnabic-o-Telekomu-i-SBB.html> adding 
that, whatever Telekom is doing, it obviously gives positive results.


Modus operandi for media capture


How the case of Telekom Srbija will unfold it is yet to be seen. For the time 
being, the reaction of the prosecution is lacking, and there is a little chance 
that Government and the management of the Telekom will accept the establishment 
of an independent commission that will examine the state of affairs, as the 
opposition has requested.

Nemanja Nenadić of Transparency Serbia says that it would be beneficial to know 
whether Telekom Srbija made any decisions that are detrimental for the company, 
especially whether there has been any purchase of national media through fake 
contracts, but he also pointed out at the specific position of Telekom on the 
market.

“Undoubtedly, Telekom is a company that has strong competitors on the market in 
certain areas of its work, which means that there are probably documents that 
would not be justified to publish, in order to protect Telekom’s business 
interests, so the question is whether the public would eventually find out all 
relevant facts,” he concluded.

The connections between the ruling elite, public company and private companies 
for Vesna Radojević are a clear example of the state capture phenomenon and 
also show how President Vučić thinks strategically for his own and his party’s 
benefit.

“Unfortunately, we are in such a situation that citizens cannot expect 
institutions, especially the Public Prosecutor’s Office, to be proactive and to 
protect their interests. The fear is such that everyone thinks that it would be 
better to remain unnoticed and under the radar in order to evade media lynching 
or something worse,” Radojević says, concluding that this is a cowardly 
behaviour and the reason why Serbia needs more whistleblowers who can reveal 
how their companies have been robed.

  _____  

This article was published as part of the project “Civil society for good 
governance and anti-corruption in southeast Europe: Capacity building for 
monitoring, advocacy and awareness-raising (SELDI)” funded by the European 
Union.

 

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