prnewswire.com 
<https://www.prnewswire.com/news-releases/air-serbia-to-become-the-first-customer-of-sabres-ai-driven-product-air-price-iq-301584738.html>
  


Air Serbia to become the first customer of Sabre's AI-driven product Air Price 
IQ™


Sabre Corporation

5-6 minutes

  _____  

Air Serbia will be the first airline to utilize the solution, which dynamically 
optimizes offers based on airline configurations, traveler and marketplace 
insights

, /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR 
<https://www.prnewswire.com/news-releases/air-serbia-to-become-the-first-customer-of-sabres-ai-driven-product-air-price-iq-301584738.html#financial-modal>
 ), a leading software and technology provider that powers the global travel 
industry, is partnering with Air Serbia to launch dynamic offers into today's 
competitive marketplace. Considering customer segmentation and travel purpose, 
Air Price IQ supports airlines in their efforts to provide a seamless 
experience to its travelers while maximizing revenue opportunities.

Air Price IQ provides the technology for airlines to generate relevant offers 
by analyzing the airlines' own shopping and revenue management data in real 
time along with relevant marketplace insights. The cloud-native solution 
utilizes artificial intelligence (AI) to optimize price and help airlines drive 
higher conversion rates and improved yield by delivering more relevant offers 
across all channels.

"Given the challenges the travel industry has faced through the pandemic, 
creating products that better meet the expectations of travelers and improve 
profitability for airlines at the same time is more important than ever," said 
Wade Jones, Chief Product Officer, Sabre Travel Solutions. "To match travelers 
to the right fares at the right times requires intelligent systems that analyze 
large volumes of data at scale and use advanced machine learning models to 
deliver actionable insights. We are delighted to have found a forward-thinking, 
innovative partner in Air Serbia to work with us in preparing for this paradigm 
shift in travel."

Air Price IQ is part of Retail Intelligence 
<https://c212.net/c/link/?t=0&l=en&o=3591719-1&h=2698388046&u=https%3A%2F%2Fwww.sabre.com%2Fretail-intelligence%2F&a=Retail+Intelligence>
 , the first suite of products powered by Sabre Travel AI™ 
<https://c212.net/c/link/?t=0&l=en&o=3591719-1&h=2311850701&u=https%3A%2F%2Fwww.sabre.com%2Fpage%2Fsabre-travel-ai%2F&a=Sabre+Travel+AI%E2%84%A2>
  technology using advanced machine learning models to test and learn in the 
moment. Sabre Travel AI™ is an innovative capability combining Sabre's travel 
technology expertise with state-of-the-art AI technology and advanced 
machine-learning services.

"As an industry we are facing a rapid pace of change," said Jiří Marek, CEO, 
Air Serbia. "After the challenges brought about by the COVID-19 pandemic, we 
are now looking forward to the opportunities of the summer season and exploring 
new ones. We must realize these opportunities in this volatile environment, 
while delivering an enhanced booking and travel experience to our customers. 
Sabre's innovative Air Price IQ is a key driver in our move from static pricing 
to dynamically created personalized offers."

In the current environment, airlines require intelligent systems to manage 
increased complexity, channel fragmentation and ever more sophisticated 
traveler expectations. The results of a recent study commissioned by Sabre and 
carried out by research consultancy Dr. Fried & Partner revealed that travelers 
consider more decision factors than ever before when booking travel, while 
expecting their travel provider to deliver a seamless, comfortable experience. 
Sabre's Air Price IQ is designed to help meet these evolving demands.

About Sabre Corporation
Sabre Corporation is a leading technology provider to the global travel 
industry. Sabre's software, data, mobile and distribution solutions are used by 
hundreds of airlines and thousands of hotel properties to manage critical 
operations, including passenger and guest reservations, revenue management, 
flight, network and crew management. Sabre also operates a leading global 
travel marketplace, which processes more than US$120 billion of global travel 
spend annually by connecting travel buyers and suppliers. Headquartered in 
Southlake, Texas, USA, Sabre serves customers in more than 160 countries around 
the world.

About Air Serbia 

Air Serbia was launched under that name in October 2013 as the national airline 
of the Republic of Serbia. From three airports in Serbia (Belgrade, Niš, 
Kraljevo) it flies to destinations in Europe, the Middle East, North America 
and Africa, in passenger and cargo traffic. The airline also offers long-haul 
and international destinations in Asia, Australia, North America and Africa via 
its codeshare partners. Air Serbia's fleet includes one wide-body, 10 
narrow-body and 5 turboprop aircraft. Find more information about the 
activities of the Serbian national airline at Air Serbia Media Centre 
<https://c212.net/c/link/?t=0&l=en&o=3591719-1&h=2624281659&u=https%3A%2F%2Fwww.airserbia.com%2Fen%2Ffooter_menu%2Fcorporate%2Fmedia-centre&a=Air+Serbia+Media+Centre>
 .

SABR-F

Sabre Contacts:

Media
Kristin Hays
[email protected] <mailto:[email protected]> 

Denise Canelas
[email protected] <mailto:[email protected]> 

Investors
Kevin Crissey
[email protected] <mailto:[email protected]> 

SOURCE Sabre Corporation

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